volvo Volvo dropping out of Geneva Auto Show 2019

[G. David Felt]

Seems according to Volvo web site, that they will be passing on having a booth at the Geneva Auto Show in 2019. Seems that more and more automakers feel that their message on new autos launched at these big shows is getting lost and as such are wanting to go with a more focused intimate unvieling like at the Milan Fashion Week.

https://www.media.volvocars.com/global/en-gb/media/pressreleases/230295/volvo-cars-to-focus-on-new-ways-of-introducing-cars-and-services-to-consumers

So while Volvo has not backed out of the Detroit show like so many german brands have done, they have decided to skip the 2019 auto show in Geneva and Focus new auto roll outs at other venues.