May 2018: American Honda Motor Company

[William Maley]

Trucks Records Set as Core Products Deliver American Honda May Sales Gains

Jun 1, 2018

• New May sales records for American Honda trucks (up 9.2%), Honda trucks (up 11.6%), Pilot (up 36%), and CR-V (up 11.6%)
• Core Honda products Accord, Civic and Odyssey post strong retail sales despite industry trends
• Pilot is biggest mover in Honda lineup, jumping 36.1% in May and 40.8% year to date
• Acura sales remain strong with all-new 2019 RDX arriving today at dealers nationwide

Honda Sales Highlights:

Trucks and core products delivered major gains for Honda in May: Trucks set a new May record, Accord sales gained significant momentum, and strong performances from Civic, CR-V and Odyssey pushed all of these models to retail sales leadership in their respective segments. With Pilot and CR-V also adding record May sales, Honda brand gained a total of 4.3 percent for the month.  

• Accord sales continued to climb strongly since its launch last fall, posting more than 28,000 sales in May, up 29.3% versus last month.
• With 34,349 sold in May, Civic gained 7.4% for the month.
• Pilot sales jumped 36.1% in setting a new May record, its 9th consecutive gain, and CR-V sales climbed 11.6% on sales of 35,905, also a May record.

Acura Sales Highlights:

With strong sales of the outgoing RDX helping Acura maintain a steady sales pace in May, the all-new 2019 RDX arrives in dealers today – the first in a new generation of Acura products completely designed around the brand’s Precision Crafted Performance brand direction.

• Acura light truck sales remained strong with RDX topping 4,700 in May and MDX passing the 4,000 mark.  
• ILX gained 28.3% on for the month and is up 16.2% year to date.