Genesis News: Genesis Changes Its Mind Again, Decides To Expand Dealer Network

[William Maley]

Genesis can't seem to make up its mind of what it wants to do with their dealer network. Back in January, the brand announced that it would be cutting back on the number of dealers eligible to sell Genesis models from 350 to 100. The 100 dealers would be located in 48 markets including Chicago and LA. The move unsurprisingly left a number of Hyundai dealers upset as they had spent a fair amount of money to make their showrooms and service areas ready for Genesis models. 

Automotive News reports that Genesis has made some changes to their dealer plans. According to a brief provided by an unnamed dealer, all Hyundai dealers will be eligible to apply to sell and service Genesis models. Those who apply will need to have separate facilities for Genesis models and will only be allowed to sell 2019 model year vehicles. The current 350 Genesis dealers can continue to sell model or take the settlement money that was part of the company's original plan announced earlier this year.

"By having more nationwide distribution, you're going to allay consumer fears that they'll be traveling and not be able to get service on their vehicle," said the unnamed dealer.

A Genesis spokesman told Automotive News that it's possible that there could be more than 100 Genesis dealers.

Source: Automotive News (Subscription Required)

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[smk4565]

Instead of these car companies worrying about how to have nicer showrooms or facilities why don’t they worry about figuring a way for people to buy a car in less than 5 hours?

And as far as service goes for Genesis, just have a drop off location, give people a loaner car for the day and call/text them when their car is done and they come pick it up.  That is no brainer then what the service area looks like doesn’t matter.  These car companies over think things.