April 2018: BMW Group U.S.

[William Maley]

BMW Group U.S. Reports April 2018 Sales.

• BMW Group sales increase 4.2 percent in April 2018.
• BMW brand sales increase 3.8 percent.
• MINI brand sales increase 7.2 percent.

BMW Group electrified vehicle sales increase 52.3 percent, accounting for 7.3 percent of total U.S. sales in April 2018.
Woodcliff Lake, NJ – May 1, 2018… Sales of BMW Group vehicles in the U.S. increased 4.2 percent in April 2018 for a total of 27,213 vehicles (BMW and MINI brands combined), compared with 26,105 vehicles sold in the same month a year ago. Year-to-date BMW Group sales in the U.S. are up 3.3 percent from the first four months of 2017.

“The evidence of spring is all around us but for a car company there’s no better sign than sales momentum as both BMW and MINI enter May with solid increases over a year ago,” said Bernhard Kuhnt, president and CEO, BMW of North America. “The BMW X models, especially X1, X3 and X5, continue to lead the way with our Sports Activity Vehicles accounting for 51% of April sales.”

BMW Brand Sales
Sales of BMW brand vehicles increased 3.8 percent in April 2018 for a total of 23,482­­ compared to 22,624 vehicles sold in April 2017. Year-to-date, the BMW brand is up 3.2 percent on sales of 97,317 vehicles compared to 94,306 sold in the first four months of 2017.
BMW brand sales in April 2018 were led by BMW’s lineup of Sports Activity Vehicles up 28.9% in April and 6.3% year-to-date.

MINI Brand Sales
For April, MINI USA reported 3,731 vehicles sold, an increase of 7.2 percent from the 3,481 sold in the same month a year ago. The MINI Countryman continued its strong performance this month, rising 44 percent compared to April 2017 and contributing to a 73.6 percent year-to-date increase over Countryman sales in the first four months of 2017.

BMW Group Electrified Vehicle Sales
BMW Group in the U.S. (BMW and MINI combined) sales of electric and plug-in hybrid electric vehicles totaled 1,973 in April 2018, an increase of 60.9 percent from the 1,226 sold in the same month a year ago. BMW Group electrified vehicles accounted for 7.3 percent of U.S. sales in April 2018.

BMW Group currently offers seven electrified models in the U.S., including the BMW i3, BMW i8, BMW 330e, BMW 530e, BMW 740e, BMW X5 xDrive 40e and MINI Countryman plug-in-hybrid electric vehicle.