April 2018: Mazda North American Operations

[William Maley]

Mazda Reports April Sales Results

IRVINE, Calif., May 1, 2018 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported total April U.S. sales of 23,056 vehicles, representing a decrease of 4.6 percent versus April of last year. Year-to-date (YTD) sales through April are up 14.8 percent versus last year, with 107,051 vehicles sold. With 24 selling days in April 2018, versus 26 the year prior, the company posted an increase of 3.4 percent on a Daily Selling Rate (DSR) basis.

Key April sales notes:

• A mix of the new 2018 Mazda6, now with the option of the SKYACTIV-G 2.5T gasoline turbo engine, and the previous-generation model led to a sales increase of 29.3 percent year-over-year (YOY), with 2,909 vehicles sold in the month of April.
• Mazda CX-9, Mazda's seven-passenger crossover SUV, finished the month up 0.2 percent YOY, with 2,138 vehicles sold. Sales of the Mazda CX-9 are up 8.5 percent YTD.
• Sales of Mazda's CX-line remain strong, with CX-3, CX-5 and CX-9 collectively reaching 14,585 vehicles sold in the month of April. This number represents a decrease of 0.2 percent YOY, and an increase of 8.1 percent YTD.
• Among Mazda CX-line buyers, Mazda's i-ACTIV All-Wheel Drive option continues to be a favorite, with 63.0 percent of customers choosing the AWD option in April.
• Mazda reported Certified Pre-Owned (CPO) sales of 4,090 vehicles in April, marking an increase of 14.7 percent YOY.

	Month-To-Date					Year-To-Date
	April	April	%	% MTD		April	April	%	% YTD
	2018	2017	Change	DSR		2018	2017	Change	DSR
Mazda3	4,725	5,980	(21.0)%	(14.4)%		24,380	26,586	(8.3)%	(8.3)%
Mazda5	-	1	-	-		-	6	(100.0)%	(100.0)%
Mazda6	2,909	2,249	29.3%	40.1%		10,441	12,941	(19.3)%	(19.3)%
MX-5 Miata	837	1,319	(36.5)%	(31.3)%		2,803	4,701	(40.4)%	(40.4)%
CX-3	1,135	1,147	(1.0)%	7.2%		5,472	4,861	12.6%	12.6%
CX-5	11,312	11,334	(0.2)%	8.1%		54,129	35,708	51.6%	51.6%
CX-9	2,138	2,134	0.2%	8.5%		9,826	8,432	16.5%	16.5%
Total Vehicles
CARS	8,471	9,549	(11.3)%	(3.9)%		37,624	44,234	(14.9)%	(14.9)%
TRUCKS	14,585	14,615	(0.2)%	8.1%		69,427	49,001	41.7%	41.7%
TOTAL	23,056	24,164	(4.6)%	3.4%		107,051	93,235	14.8%	14.8%
Selling Days	24	26				101	101