Vision Mercedes-Maybach Ultimate Luxury Has Us Wondering Why : Comments

[William Maley]

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Mercedes-Benz has officially unveiled the Vision Mercedes-Maybach Ultimate Luxury concept at Auto China following a leak last week spilling key information about the concept. We can confirm that the Ultimate Luxury concept is a fully electric vehicle with four motors producing 750 horsepower. An 80-kWh battery provides a range of over 200 miles (about 500 kilometers on the European test cycle) - much less than the 310 mile figure we reported last week. A fast charge system can provide 60 miles of range within five minutes.

But why a sedan/SUV hybrid design? It is most likely due to sedans and SUVs being the most popular body styles for luxury vehicles in China.

"The Vision Mercedes-Maybach Ultimate Luxury is a totally new archetype of a kind never seen before. Our concept combines the DNA of an SUV with that of a sedan to produce an ultra- modern SUV of three-box design. With sensual and pure sophistication, we have created a timeless vehicle that underscores the position of Mercedes-Maybach as the ultimate luxury brand," says Gorden Wagener, Chief Design Officer at Daimler AG. 

"Totally new archetype of a kind never seen before"? Is Daimler ignoring the AMC Eagle, Subaru Outback Sedan, and Volvo S60 Cross Country which can be argued as being archetypes of this idea? Maybe Wagener's comments are coming from a place where it is a first for ultra-luxury brand to do, but still...

There are other traits that are influenced by the Chinese market. The wood trim used in the concept is ebony or what Mercedes calls"Magic Wood." This is used in traditional Chinese furniture design. The other is special accommodations for those sitting in the back. The seats provide a number of adjustments and sitting in between is a complete tea set, complete with a heated tray.

While we expect certain details of the concept to appear on an upcoming Maybach SUV, don't expect the Ultimate Luxury concept

Source: Mercedes-Benz

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World premiere of Vision Mercedes-Maybach Ultimate Luxury

• Exclusive motoring at the highest level

Apr 24, 2018 – Stuttgart/Beijing - At "Auto China 2018" in Beijing, Mercedes-Benz is presenting the Vision Mercedes-Maybach Ultimate Luxury. The design of the crossover, based on an exclusive high-end sedan and an SUV, follows the philosophy of Sensual Purity. The show car combines the comfort and typical strengths of both body styles. These include the raised seating position and the athletic looks. The Vision Mercedes-Maybach Ultimate Luxury is conceived as an electric vehicle with four compact permanent-magnet synchronous motors and fully variable all-wheel drive.

"The Vision Mercedes-Maybach Ultimate Luxury is a totally new archetype of a kind never seen before," says Gorden Wagener, Chief Design Officer at Daimler AG. "Our concept combines the DNA of an SUV with that of a sedan to produce an ultra- modern SUV of three-box design," says Wagener. "With sensual and pure sophistication, we have created a timeless vehicle that underscores the position of Mercedes-Maybach as the ultimate luxury brand."

Continuing the Mercedes-Maybach success story

The concept vehicle not only embodies the Mercedes-Maybach design language, it also reflects the traditional brand values while continuing the successful Mercedes-Maybach story. True to the principle of creating "the very best from the very best," Mercedes-Maybach stands for the ultimate in luxury while uniting the perfection of Mercedes-Benz with the exclusivity of Maybach.

The show car also merges influences from the Western and Far Eastern hemispheres to deliver an appealing automotive cultural dialogue. For instance, use is made of "Magic Wood" ebony, which is traditional in Chinese furniture design. The same motif is also underlined by the combination of SUV and notchback sedan, which are the most successful body styles not only internationally, but especially on the Chinese market.

In the Vision Mercedes-Maybach Ultimate Luxury, spaciousness and comfort, in combination with the raised seating position, elegant design and finest materials, particularly in the rear, give rise to a luxury experience at the highest level. The vehicle stands in exemplary manner for the typical Mercedes-Maybach values: traditional craftsmanship, uniqueness and individualization.

Exterior design: harmony of sensuality and purity

Smooth, extravagant surfaces with no beads or sharp edges create an image of sporty elegance: the Vision Mercedes-Maybach Ultimate Luxury has a majestic look. With its balanced proportions, the vehicle has tremendous presence.

The front end is accentuated by the distinctive chrome-plated radiator grille with its fine vertical bars in the style of a pinstripe suit. The new grille design celebrated its world premiere in the Vision Mercedes-Maybach 6, the exclusive coupe concept car that delighted aficionados and fans of the brand in 2016. It also inspired the latest reinterpretation for the Mercedes-Maybach S-Class.

In combination with the low-profile front headlamps with three lamp units, the grille dominates the front view of the vehicle while emphasizing its brand affiliation. The large air inlets along with the horizontal air inlet with integral chrome blades underline the sportiness of the SUV sedan while lending it a dynamic look. The air inlets are crossed by the brand's typical honeycomb pattern. A continuous trim strip extends from the split bonnet across the roof through to the rear end.

Unlike a conventional sedan, the Vision Mercedes-Maybach Ultimate Luxury offers a significantly higher, SUV-typical seating position and therefore a sublime driving experience. This addresses the desire of many customers for a feeling of protection and security – a challenge for the designers. Ultimately, the task was to harmoniously transfer the familiar three-box design  – hood,  passenger compartment and trunk – to an SUV-like architecture.  This produces an interesting tension between the poles of sportiness and Mercedes-Maybach luxury.

The upright C-pillar, long, gently forward-sloping hood and compact notchback dominate the sportily elegant side view. The muscular volume of the flank is accentuated by a long wheelbase and short rear overhangs. The overall appearance is rounded off by 24-inch turbine-look wheels.

Truncated running boards in machined aluminum are integrated in the lower door area. They are illuminated in white and bear the Maybach logo. The overall vehicle is accentuated by subtle chrome trim above the running boards as well as in the lower area of the front and rear ends. The electrically extending door handles are flush with the sides.

At the rear end, the three-part lamps are reminiscent of the design of the front headlamps. Situated above them is the visually vertically split rear window. Another striking feature is the modeled underride guard with diffuser look. It, too, is permeated by the Maybach pattern from the front end.

Sublimeness meets lightness: interior design

The interior of the Vision Mercedes-Maybach Ultimate Luxury features an exciting contrast between high-level sportiness and luxurious spaciousness.  This show car is the ultimate embodiment of a luxury dream automobile. The goal of the interior designers was to provide echoes of the series-produced vehicles while transporting them into an unprecedented world of luxury. They created a symbiosis of sportiness, modernity and elegance, giving an idea of coming generations of Mercedes-Maybach models.

Exclusive materials with high-grade highlights exude exquisite quality in the interior, thereby underlining the vehicle's superlative luxury. The generous feeling of spaciousness, together with the high-contrast color compositions, make for an unattained luxury experience. The colors employed are typical of the brand, such as rose gold, crystal white and pearl grey. Flowing forms, delicate fabrics and aluminum parts create an exciting contrast between the sportily elegant details of an SUV and the lightness of a sedan.

As the Vision Mercedes-Maybach Ultimate Luxury is intended primarily for chauffeur-driven use, its design is strongly focused on the rear passengers and their well-being. It is in the rear that the feeling of cozy spaciousness is at its most intense.

The driver's area and cockpit are reduced to the essentials. Air vents, which reflect the design of the radiator grille, surround the free-standing Widescreen Cockpit with double 12.3-inch displays. The feeling of spaciousness is further enhanced by a light, contrasting bottom part of the instrument panel as well as by the reduced height of the dashboard. Overall, the interior creates an atmosphere of luxurious coziness that allows the occupants to relax pleasantly. To emphasize the visual lightness, the rose gold frame of the front seats is open, exposing the white leather to view. The color/material scheme celebrates the superlative luxury of the Vision Mercedes-Maybach with exquisite materials and breathtaking surfaces.

The luxurious lightness of the interior is emphasized by the color crystal white, the finest Nappa leather and a sensual shade of brown that features a light metallic finish on the instrument panel. Gleaming surfaces in polished aluminum generate exciting reflections while mirroring the highlight: the rose gold-coated seats. The claim to the ultimate in luxury goes hand-in-hand with extreme technical challenges. For instance, the intense Mercedes-Maybach signature red metallic finish is applied by expert hand in several coats. Tradition and modernity are reflected in the form of appealing contrasts. The entire interior is surrounded by a large-area trim level. Dark ebony forms an exciting contrast with the surrounding areas of white leather. Wave-like, flowing lines of light are integrated flush into the wood surfaces, impressively uniting the analogue and digital worlds. The tailored seat upholstery layouts take up the lines of the trim while giving a reinterpretation to the typical diamond shape. The fine perforations are in rose gold. Thought through down to the smallest detail, crafted with love and affection.

Modelled on the S-Class

As in the Mercedes-Maybach S-Class, the especially comfortable seats impress with their adjustment kinematics. Unlike in a conventional sedan, the backrest is adjusted separately while the footwell and seat reference point remain unchanged. The cushion can be adjusted separately, while the seat angle and height adjustment are combined. Extra-soft knee cushions afford protection and comfort. The reclining seats feature a calf support, which is freely adjustable for length and angle. The crystal white Nappa leather seats are enhanced by diamond stitching in rose gold.

The wide center console extends through to the rear. It is equipped with an integral, heated tray with teapot and cups, allowing exquisite tea-drinking enjoyment while on the road. The philosophy of tea plays a key role in bringing body and mind into balance while discovering the path to inner calm and vitality.

The tea service is integrated into a sculpted wooden tray made of ebony, known as "Magic Wood." At the press of a button, the handmade service of finest china can be electrically retracted into the console under a sliding cover finished in high- gloss black.

Enhanced user experience at the highest level

The Mercedes-Benz user experience, too, represents the definitive embodiment of a luxury dream car. The design language is warmer and brighter, creating a  luxurious atmosphere. The car was created entirely in a 3D real-time graphic environment. Like a butler, the Vision Mercedes-Maybach Ultimate Luxury acts with anticipation, instead of offering long menus and lists. The vehicle plays music to match the current mood, knows the appointment calendar and plans the routes accordingly. In the rear, various flavors of tea and relaxation programs are on offer, depending on who the rear passenger is.

The familiar ENERGIZING Comfort has been carried over from the S-Class. Systems such as massage, fragrance, light and music are combined, helping to regenerate and improve concentration. This holistic comfort and infotainment system can be individually programmed and adapted for every world market.

The highlight of the Mercedes-Benz user experience in the Vision Mercedes-Maybach Ultimate Luxury is the comprehensive touch control concept – a combination of touchscreen, touchpad on the center console and Touch Control Buttons on the steering wheel. Alongside the intuitive control experience, reduced driver distraction is a further advantage.

The control concept of the free-standing Widescreen Cockpit comprises three levels with rising information density: home screen, base screen and a submenu. The voice control adjusts to the user's voice and adapts new vogue words or changed use of language. In addition, the system does not employ stereotypical responses, but uses interactive variation.

On the aesthetic front, it is based on the traditional Chinese ink painting style with its simplicity, white surfaces and balanced proportions.

State-of-the-art powertrain and suspension technology

The Vision Mercedes-Maybach Ultimate Luxury is conceived as an electric car. Thanks to its four compact permanent-magnet synchronous motors, it offers fully variable all-wheel drive. The output from the powertrain is 750 hp (550 kW). The flat underfloor battery has a usable capacity of around 80 kWh, producing a range of over 200 miles (500 kilometers according to the NEDC). The top speed is electronically limited to 155 mph (250 km/h).

The fast-charging function is also convenient: thanks to DC charging based on the CCS standard, the system allows a charging capacity of up to 350 kW. In just five minutes, enough power can be charged to achieve an additional range of around   60 miles (100 kilometers).

The battery can be charged by cable at public charging stations, conventional domestic socket outlets or, even more conveniently, by induction. The charging current is contactlessly transmitted by an electromagnetic field below the car.

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[G. David Felt]

I truly must have never been meant for me to be ubber rich as nothing about this auto appeals to me.

I have to laugh at this line: Our concept combines the DNA of an SUV with that of a sedan.

Hello McFly, USA auto companies did this DNA back in the 1930's to 1950's I believe but will leave it to the mast of all things old. @balthazar

Interesting how MB likes to twist up the history when we have as Bill pointed out versions of DNS SUV/Car merging happening over the last 40 years too.

[ccap41]

2 minutes ago, dfelt said:

I truly must have never been meant for me to ubber rich as nothing about this auto appeals to me.

Hahahaha same here!

The only real reason I could see somebody wanting it is because of its brand, Mercedes-Maybach. Maybach holds some serious luxury equity so the uber rich can say, "I have the newest Maybach available."

[Robert Hall]

4 minutes ago, dfelt said:

I truly must have never been meant for me to ubber rich as nothing about this auto appeals to me.

I have to laugh at this line: Our concept combines the DNA of an SUV with that of a sedan.

Hello McFly, USA auto companies did this DNA back in the 1900's to 1950's I believe but will leave it to the mast of all things old. @balthazar

 

Well, there weren't SUVs as we know them today back then--American cars were tall, narrow lumpy blobs that all looked the same generally back then (think of the 42-48 GMs, the Chrysler products of that era, Fords).  It's funny, but I do think (as we've talked about in other threads) a future niche will be the SUV-sedan or CUV-sedan...

Edited April 24, 2018 by Cubical-aka-Moltar

[G. David Felt]

3 minutes ago, Cubical-aka-Moltar said:

Well, there weren't SUVs as we know them today back then--American cars were tall, narrow lumpy blobs that all looked the same generally back then (think of the 42-48 GMs, the Chrysler products of that era, Fords).  It's funny, but I do think (as we've talked about in other threads) a future niche will be the SUV-sedan or CUV-sedan...

As @oldshurst442 & @ocnblu posted in this thread, there are many auto's built in America like you said the tall auto's with some SUV style way back before MB decided to do it.

https://www.cheersandgears.com/forums/topic/90052-mercedez-benz-news-vision-mercedes-maybach-ultimate-luxury-suv-leaks-out/?tab=comments#comment-836050

[balthazar]

10 minutes ago, Cubical-aka-Moltar said:

Well, there weren't SUVs as we know them today back then...

Chevy Suburban : 1935 :D

[Robert Hall]

6 minutes ago, balthazar said:

Chevy Suburban : 1935

True, but that was an anomaly..I was thinking of the mass of CUVs and SUVs we have today, esp. the luxury ones. 

12 minutes ago, dfelt said:

As @oldshurst442 & @ocnblu posted in this thread, there are many auto's built in America like you said the tall auto's with some SUV style way back before MB decided to do it.

https://www.cheersandgears.com/forums/topic/90052-mercedez-benz-news-vision-mercedes-maybach-ultimate-luxury-suv-leaks-out/?tab=comments#comment-836050

Yeah, those 40s DeSotos and Chrysler were hideous lumps, IMO..it wasn't until the 1955 Forward Look era that Chrysler Corp. had good looking cars, IMO...

[G. David Felt]

I would take this over the mess MB has put up as a concept.

or even this

[smk4565]

The interior is very nice and they can put a fine china tea service with heated trays in any car.  Some of this is just stuff to put in a Maybach S-class or GLS for the Chinese market because that is where Maybach sells.

I think there is a chance that they make a 3 box design SUV just to be different because when you look a Bentley Bentayga it has the shape of a Q7, the Escalade has the shape of a Tahoe, etc.  This is unique and the Uber rich like having what no one else has.

[Robert Hall]

Those Suburbans were very basic and functional, though.  Now imagine though a '50s Cadillac Escalade based off of them...that would be a cool custom to build.  '50s Cadillac styling and amenities applied to a Suburban of that era.

[G. David Felt]

57 minutes ago, Cubical-aka-Moltar said:

Those Suburbans were very basic and functional, though.  Now imagine though a '50s Cadillac Escalade based off of them...that would be a cool custom to build.  '50s Cadillac styling and amenities applied to a Suburban of that era.

RIGHT!  That was my thinking too, If Cadillac had done an Escalade in the 50's it would have been something no one else would have been able to touch.

[ccap41]

1 hour ago, dfelt said:

I would take this over the mess MB has put up as a concept.

or even this

I think all of us would prefer those over that Maybach.

Hell, they might even have more prestige as everybody loves clean classics! 

[Robert Hall]

The Maybach would be way more comfortable to ride in, though..those old Burbans were very, very plain inside.  

[G. David Felt]

48 minutes ago, Cubical-aka-Moltar said:

The Maybach would be way more comfortable to ride in, though..those old Burbans were very, very plain inside.  

Maybe not, If Cadillac did the float ride of the 50's on a burban as an ugger luxury suv, it very well could be the bomb. 

Course someone might then say that MB still built a better one or that it was nothing more than a burban. LOL  

[Robert Hall]

1 minute ago, dfelt said:

Maybe not, If Cadillac did the float ride of the 50's on a burban as an ugger luxury suv, it very well could be the bomb. 

Course someone might then say that MB still built a better one or that it was nothing more than a burban. LOL  

Well, I was talking in terms of reality.  Old Suburbans are very basic trucks, not luxury vehicles.   Albeit the Maybach is just a concept at this point, but I'm sure they will produce something pretty ritzy..

Edited April 24, 2018 by Cubical-aka-Moltar

[smk4565]

A Suburban is not a 3-box design.   The Cadillac counter to this would be a 4 seat Escalade with a 63 Corvette inspired split rear window glass behind the 2nd row seats and a small trunk behind that.

[balthazar]

All a so-called '3-box SUV' is, is an SUV with purposefully less cargo space. Whoo-hoo.

It's like the whole '4-dr coupe' naming fallacy all over again- trying to force a definition that strains against both convention and common sense, for marketers.

[riviera74]

WOW. 

A Maybach interior with the split rear window of a 63 Corvette Stingray and a body that is inherently uglier than any Pontiac Aztek ever seen.  And they probably want at least $300K for this vehicle once in production.

 

WTF.

[Robert Hall]

I'm sure if they do build this it will be toned down...normal rear window probably.  I realized looking at the pics that in profile it kind of resembles the roof of one of the Bentley sedans set further back on a thicker body with larger wheels and ride height..

Edited April 25, 2018 by Cubical-aka-Moltar