March 2018: Kia Motors America

[William Maley]

Kia Motors America Announces March Sales

• Record-Setting Performance by the Sportage CUV Propels Kia to Highest March Sales Total Since 2016

IRVINE, Calif., April 3, 2018 – Kia Motors America today announced March sales of 50,645 vehicles, a 2.5-percent increase over the same period last year. The month was highlighted by best-ever March sales of the Sportage CUV, which were up more than 41-percent over the same period last year.  In addition, four other Kia models realized significant increases in sales year-over-year, including the Cadenza and Rio, which were up 75.5- and 72.3-percent, respectively, and the Soul and Sorento models, which posted 5.0- and 3.6-percent gains.

“Kia’s retail sales continue to climb with five models posting gains year-over-year, despite a 15.9-percent decrease in fleet sales,” said Bill Peffer, vice president, sales operations, Kia Motors America. “With Stinger sales rising and the Sportage CUV setting monthly sales records in each of first three months of the year, Kia enters the second quarter with tremendous momentum and several important new, high-volume products on the horizon, including the refreshed Sorento and all-new Forte sedan.”

	MONTH OF MARCH		YEAR-TO-DATE
Model	2018	2017	2018	2017
Rio	2,147	1,246	5,025	3,072
Forte	9,381	10,289	23,731	25,062
Optima	8,010	10,204	19,610	26,945
Cadenza	767	437	2,179	1,125
Stinger	1,555	N/A	3,920	N/A
K900	37	43	91	108
Soul	8,849	8,426	21,418	23,920
Niro	2,478	2,704	6,335	4,889
Sportage	7,880	5,560	19,459	15,414
Sorento	8,027	7,751	21,386	20,775
Sedona	1,514	2,769	3,791	6,418
Total	50,645	49,429	126,945	127,728

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