March 2018: Hyundai Motor America

[William Maley]

Hyundai Motor America Reports March 2018 Sales

FOUNTAIN VALLEY, Calif., April 3, 2018 – Hyundai Motor America reported March sales of Hyundai- and Genesis-branded vehicles of 61,540 units, an 11 percent decline in comparison with March 2017. Sales were paced by the best SUV sales month in company history, cracking 25,000 units for the first time and up 25 percent over last March. Inventories of the well-received Kona are increasing and dealers are turning them quickly. Tucson set its all-time monthly mark, up 31 percent, while setting a monthly record for 13 consecutive months. Not to be overlooked by Hyundai’s standout SUV performance, Sonata retails sales were up 16 percent. 

Sales by Brand

	Mar-18	Mar-17	2018 YTD	2017 YTD
Hyundai	60,154	67,510	144,515	163,637
Genesis	1,386	1,755	4,362	5,155
TOTAL	61,540	69,265	148,877	168,792

Hyundai Brand Highlights

“March was a balanced attack with Hyundai SUV sales representing 43 percent of total volume and Sonata gaining retail market share,” said John Angevine, director, National Sales, Hyundai Motor America. “We continue to focus on right sizing our business with emphasis on Hyundai core products and our SUV performance combined with Sonata’s retail gains is demonstrating that.”

Hyundai Model Sales

Vehicle	Mar-18	Mar-17	2018 YTD	2017 YTD
Accent	2,909	4,349	7,418	14,763
Azera	141	380	376	952
Elantra	17,323	25,063	47,064	54,202
Kona	2,360	0	2,559	0
Santa Fe	11,401	11,446	28,552	28,102
Sonata	11,098	15,357	23,825	37,869
Tucson	11,806	8,985	27,882	21,155
Veloster	1,445	1,386	3,040	5,548
Ioniq	1,669	327	3,798	332

Genesis Brand Highlights

Genesis Motor America reported sales of 1,386 in March, a 21 percent decrease compared with the year earlier.

“We are delighted that both March and Q1 sales performance are consistent with our expectations,” said Erwin Raphael, executive director and general manager, Genesis Motor America. “We are also absolutely thrilled with the reception both our all-new 2019 G70 Sport Sedan and our Essentia Concept are receiving at the New York International Auto Show. The G70 solidifies our sedan offerings as an attractive entry level luxury sedan with class leading interiors, safety technology and optimized driving dynamics. The G70 joins her mid-luxury G80 and premium luxury G90 siblings to form a solid foundation of athletically and elegantly designed, very well equipped luxury performance sedans.”

Genesis Model Sales

Vehicle	Mar-18	Mar-17	2018 YTD	2017 YTD
G80	1,049	1,347	3,378	3,952
G90	337	408	984	1,203