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March 2018: Volkswagen of America


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VOLKSWAGEN OF AMERICA REPORTS MARCH 2018 SALES RESULTS

  • Sales totaled 32,548 units, an increase of 17.8 percent compared to March 2017.
  • Year-to-date sales totaled 83,952 units, an increase of 10 percent over 2017.
  • Sales of the all-new 2018 Tiguan totaled 8,276 units; this marks the vehicle’s best month to date.
  • Sales of the Chattanooga-built Atlas totaled 6,063 units.

Herndon, VA — (April 3, 2018) Volkswagen of America, Inc. (VWoA) today reported sales of 32,548 units delivered in March 2018, an increase of 17.8 percent over March 2017.  With 83,952 units delivered year-to-date in 2018, the company is reporting a 10 percent increase in year-over-year sales.

March 2018 was the best month to date for the all-new 2018 Tiguan, with 8,276 units sold. The Chattanooga-built Atlas totaled 6,063 units sold. Overall, first quarter sales reflected the impact of Volkswagen’s move to offer a more family-friendly lineup, with SUVs accounting for more than 50 percent of total volume for the Volkswagen brand in year-over-year sales. Through the first quarter of 2017, SUVs made up only 14.4 percent of total sales for the brand.

The all-new 2019 Jetta is expected to arrive at U.S. Volkswagen dealers in the second quarter of 2018. The Jetta is one of the world’s most successful sedans, with more than 17 million models sold worldwide, including more than 3.2 million of those vehicles in the U.S. The 2019 Jetta offers bolder design, more interior space and new technology.  Later this year, Volkswagen will introduce the all-new Arteon sedan as the brand’s halo vehicle.

March 2018 Sales

 

March 18

March 17

Yr/Yr% 
change

March 18 
YTD

March 17 
YTD

Yr/Yr% 
change

Golf

913

1,035

-11.8%

1,913 

3,342

-42.8%

GTI

1,821

2,010

-9.4%

5,126

5,605

-8.5%

Golf R

346

521

-33.6%

349

1,461

-76.1%

e-Golf

164

 342

-52.0%

540

967

-44.2%

Golf SportWagen

1,626

2,461

-33.9%

4,084

6,602

-38.1%

Total Golf Family

4,870

 6,369

-23.5%

12,012 

17,977

-33.2%

Jetta Sedan

5,512

9,700

-43.2%

14,610

24,563

-40.5%

Jetta SportWagen
(now Golf SportWagen)

15

          N/A  

          N/A

40

          N/A  

          N/A

Total Jetta

5,527

9,700

-43.0%

14,650 

24,563

-40.4%

Beetle Coupe

1,155

780

48.1%

2,516 

2,364

6.4%

Beetle Convertible

604

717

-15.8%

1,362

1,544

-11.8%

Total Beetle

1,759

1,497

17.5%

3,878 

 3,908

-0.8%

Passat

4,292

6,266

-31.5%

9,762

18,267

-46.6%

CC

57

216

-73.6%

152

562

-73.0%

Tiguan Limited

1,441

3,270

-55.9%

5,330

10,211

-47.8%

2018 Tiguan

8,276

          N/A  

          N/A

22,098

          N/A  

          N/A

Touareg

263

317

-17.0%

938

802

17.0%

Atlas

6,063

          N/A  

          N/A

15,132 

          N/A  

          N/A

TOTAL

32,548

27,635

17.8%

83,952

76,290

10.0%

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