March 2018: Volkswagen of America

[William Maley]

VOLKSWAGEN OF AMERICA REPORTS MARCH 2018 SALES RESULTS

• Sales totaled 32,548 units, an increase of 17.8 percent compared to March 2017.
• Year-to-date sales totaled 83,952 units, an increase of 10 percent over 2017.
• Sales of the all-new 2018 Tiguan totaled 8,276 units; this marks the vehicle’s best month to date.
• Sales of the Chattanooga-built Atlas totaled 6,063 units.

Herndon, VA — (April 3, 2018) Volkswagen of America, Inc. (VWoA) today reported sales of 32,548 units delivered in March 2018, an increase of 17.8 percent over March 2017.  With 83,952 units delivered year-to-date in 2018, the company is reporting a 10 percent increase in year-over-year sales.

March 2018 was the best month to date for the all-new 2018 Tiguan, with 8,276 units sold. The Chattanooga-built Atlas totaled 6,063 units sold. Overall, first quarter sales reflected the impact of Volkswagen’s move to offer a more family-friendly lineup, with SUVs accounting for more than 50 percent of total volume for the Volkswagen brand in year-over-year sales. Through the first quarter of 2017, SUVs made up only 14.4 percent of total sales for the brand.

The all-new 2019 Jetta is expected to arrive at U.S. Volkswagen dealers in the second quarter of 2018. The Jetta is one of the world’s most successful sedans, with more than 17 million models sold worldwide, including more than 3.2 million of those vehicles in the U.S. The 2019 Jetta offers bolder design, more interior space and new technology.  Later this year, Volkswagen will introduce the all-new Arteon sedan as the brand’s halo vehicle.

March 2018 Sales

	March 18	March 17	Yr/Yr%  change	March 18  YTD	March 17  YTD	Yr/Yr%  change
Golf	913	1,035	-11.8%	1,913	3,342	-42.8%
GTI	1,821	2,010	-9.4%	5,126	5,605	-8.5%
Golf R	346	521	-33.6%	349	1,461	-76.1%
e-Golf	164	342	-52.0%	540	967	-44.2%
Golf SportWagen	1,626	2,461	-33.9%	4,084	6,602	-38.1%
Total Golf Family	4,870	6,369	-23.5%	12,012	17,977	-33.2%
Jetta Sedan	5,512	9,700	-43.2%	14,610	24,563	-40.5%
Jetta SportWagen (now Golf SportWagen)	15	N/A	N/A	40	N/A	N/A
Total Jetta	5,527	9,700	-43.0%	14,650	24,563	-40.4%
Beetle Coupe	1,155	780	48.1%	2,516	2,364	6.4%
Beetle Convertible	604	717	-15.8%	1,362	1,544	-11.8%
Total Beetle	1,759	1,497	17.5%	3,878	3,908	-0.8%
Passat	4,292	6,266	-31.5%	9,762	18,267	-46.6%
CC	57	216	-73.6%	152	562	-73.0%
Tiguan Limited	1,441	3,270	-55.9%	5,330	10,211	-47.8%
2018 Tiguan	8,276	N/A	N/A	22,098	N/A	N/A
Touareg	263	317	-17.0%	938	802	17.0%
Atlas	6,063	N/A	N/A	15,132	N/A	N/A
TOTAL	32,548	27,635	17.8%	83,952	76,290	10.0%

[A Horse With No Name]

Interesting...Beetle Coupe back from the dead sales wise.

Atlas selling big numbers and saving their butt.