March 2018: Toyota Motor North America

[William Maley]

Toyota Motor North America Reports March 2018, First Quarter Sales

• Toyota division had its best first-quarter in 10 years
• Best-ever March sales for light truck, RAV4, Highlander
• Lexus luxury utility vehicles (LUVS) mark best-ever first quarter

PLANO, Texas, April 3, 2018 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported March 2018 sales of 222,782 vehicles, an increase of 3.5 percent from March 2017 on a volume basis. With one more selling day in March 2018 compared to March 2017, sales were down 0.2 percent on a daily selling rate (DSR) basis. 

Toyota division posted March sales of 195,750 units, up 4.5 percent on a volume basis and up 0.8 percent on a DSR basis. For the first quarter, Toyota posted sales of 572,033 units, up 7.4 percent on a volume basis and up 4.6 percent on a DSR basis.

"Strong Camry sales in March, combined with continuing record light truck results, paved the way to our best first-quarter in 10 years," said Jack Hollis, group vice president and general manager, Toyota Division.  "With the all-new Avalon and Corolla Hatchback on sale this spring, we're heading into the second quarter with confidence that our sales momentum will continue."

Lexus posted March sales of 27,032 vehicles, down 3.2 percent on a volume basis and down 6.7 percent on a DSR basis. For the first quarter, Lexus posted sales of 64,211 units, up 3.8 percent on a volume basis and up 1.1 percent on a DSR basis.

"Lexus turned in a solid first quarter with a nearly 4.0 percent sales increase year-over-year," said Jeff Bracken, group vice president and general manager, Lexus division. "Our success was fueled by strong demand for our LUVs, like the compact NX and new three-row RXL, combined with the launch of our new flagship LS sedan. And with even more products on the way, like the all-new UX that we just launched in New York, Lexus has great momentum heading into the rest of 2018."

March 2018 Highlights  

• TMNA, Toyota and Lexus divisions, posted best-ever March and first quarter light truck sales
• Toyota division posted quarterly sales of more than 507,000, its best first quarter in 10 years
• Toyota division SUVs up 17.5 percent with 74,662 units sold
• Camry posted sales of 35,264, outselling top-performing RAV4
• RAV4 posted sales of 34,937 units, a best-ever month and first-quarter
• Highlander posted sales of 21,438 units, a best-ever March and first-quarter
• Toyota division pickups increased 18.6 percent
• Tacoma sales up 21.1 percent with 20,250 units sold
• Tundra posted sales of 10,697 units, up 14.3 percent
• Lexus division LUVs up 2.1 percent, a best-ever March
• NX Hybrid up 156.8 percent in March, a best-ever March
• RX posted monthly sales of 9,814 units
• LX sales up 3.1 percent
• Lexus LS posted sales of 1,008 units, up 172.4 percent

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

TOYOTA  U.S. SALES SUMMARY
MARCH 2018
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2018	2017	DSR %	VOL %	2018	2017	DSR %	VOL %
TOTAL TOYOTA	222,782	215,224	-0.2	3.5	572,033	532,611	4.6	7.4
TOTAL TOYOTA DIV	195,750	187,289	0.8	4.5	507,822	470,766	5.1	7.9
TOTAL LEXUS	27,032	27,935	-6.7	-3.2	64,211	61,845	1.1	3.8
YARIS IA (INCL SCI IA)	2,918	4,083	-31.1	-28.5	7,506	8,835	-17.2	-15.0
YARIS LIFTBACK	144	1377	-89.9	-89.5	454	3,764	-88.3	-87.9
TOTAL YARIS	3,062	5,460	-45.9	-43.9	7,960	12,599	-38.5	-36.8
iQ	0	0	0	0	0	0	0	0.0
xD	0	0	0	0	0	0	0	0.0
xB	0	0	0	0	0	0	0	0.0
tC	0	31	-100.0	-100.0	1	142	-99.3	-99.3
COROLLA IM (INCL SCI IM)	2,147	2,123	-2.5	1.1	5,029	5,349	-8.4	-6.0
COROLLA SEDAN	29,245	30,584	-7.8	-4.4	72,791	76,086	-6.8	-4.3
TOTAL COROLLA	31,392	32,707	-7.4	-4.0	77,820	81,435	-6.9	-4.4
86 (INCL FR-S)	491	705	-32.8	-30.4	1,182	1,782	-35.4	-33.7
MIRAI	83	118	-32.2	-29.7	462	311	44.7	48.6
AVALON	4,068	3,483	12.6	16.8	10,576	8,596	19.8	23.0
PRIUS	8,222	9,761	-18.8	-15.8	22,235	26,634	-18.7	-16.5
CAMRY	35,264	35,648	-4.6	-1.1	90,767	83,459	5.9	8.8
TOTAL TOYOTA DIV. CAR	82,582	87,913	-9.4	-6.1	211,003	214,958	-4.4	-1.8
CT	1	841	-99.9	-99.9	4	1,692	-99.8	-99.8
IS	2,312	2,597	-14.2	-11.0	5,283	5,704	-9.8	-7.4
RC	271	619	-57.8	-56.2	618	1,561	-61.4	-60.4
ES	3,938	4,626	-17.9	-14.9	9,263	9,506	-5.1	-2.6
GS	754	737	-1.3	2.3	1,763	1,695	1.3	4.0
LS	1008	370	162.7	172.4	1,672	944	72.5	77.1
LC	218	0	0	0	522	0	0	0
LFA	0	0	0	0	1	0	0	0
TOTAL LEXUS CAR	8,502	9,790	-16.3	-13.2	19,126	21,102	-11.7	-9.4
TOTAL TOYOTA CAR	91,084	97,703	-10.1	-6.8	230,129	236,060	-5.0	-2.5
SIENNA	7,559	9,770	-25.4	-22.6	23,619	26,020	-11.6	-9.2
C-HR	5,253	0	0	0	13,619	0	0	0
RAV4	34,937	32,027	5.2	9.1	91,459	80,533	10.6	13.6
FJ CRUISER	0	2	-100	-100	1	2	-51.3	-50
VENZA	0	4	-100	-100	0	9	-100	-100
HIGHLANDER	21,438	18,058	14.5	18.7	52,882	46,642	10.4	13.4
4RUNNER	11,761	12,045	-5.8	-2.4	31,550	31,656	-2.9	-0.3
SEQUOIA	1,006	1,112	-12.8	-9.5	2,828	3,437	-19.9	-17.7
LAND CRUISER	267	272	-5.3	-1.8	764	796	-6.5	-4.0
TOTAL TOYOTA DIV. SUV	74,662	63,520	13.3	17.5	193,103	163,075	15.3	18.4
TACOMA	20,250	16,728	16.7	21.1	53,779	43,493	20.4	23.6
TUNDRA	10,697	9,358	10.2	14.3	26,318	23,220	10.4	13.3
TOTAL TOYOTA DIV. PICKUP	30,947	26,086	14.4	18.6	80,097	66,713	16.9	20.1
TOTAL TOYOTA DIV. TRUCK	113,168	99,376	9.8	13.9	296,819	255,808	13.0	16.0
NX	5,859	5,619	0.5	4.3	14,327	12,097	15.4	18.4
RX	9,814	9,445	0.2	3.9	23,790	21,641	7.1	9.9
GX	2329	2569	-12.6	-9.3	5,691	5,514	0.5	3.2
LX	528	512	-0.6	3.1	1,277	1,491	-16.6	-14.4
TOTAL LEXUS TRUCK	18,530	18,145	-1.5	2.1	45,085	40,743	7.8	10.7
TOTAL TOYOTA TRUCK	131,698	117,521	8.1	12.1	341,904	296,551	12.3	15.3
Selling Days	28	27			77	75
DSR = Daily Selling Rate
*NA Built Vehicles	TOYOTA  U.S. SALES SUMMARY
MARCH, 2018
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2018	2017	DSR %	VOL %	2018	2017	DSR %	VOL %
COROLLA	29,245	30,584	-7.8	-4.4	72,791	76,086	-6.8	-4.3
CAMRY	33,235	35,648	-10.1	-6.8	82,164	83,459	-4.1	-1.6
AVALON	4,068	3,483	12.6	16.8	10,576	8,596	19.8	23.0
YARIS IA (INCL SCI IA)	2,918	4,083	-31.1	-28.5	7,506	8,835	-17.2	-15.0
RAV4	14,622	15,552	-9.3	-6.0	41,184	38,639	3.8	6.6
VENZA	0	4	-100.0	-100.0	0	9	-100.0	-100.0
HIGHLANDER	21,438	18,058	14.5	18.7	52,882	46,642	10.4	13.4
SIENNA	7,559	9,770	-25.4	-22.6	23,619	26,020	-11.6	-9.2
SEQUOIA	1,006	1,112	-12.8	-9.5	2,828	3,437	-19.9	-17.7
TACOMA	20,250	16,728	16.7	21.1	53,779	43,493	20.4	23.6
TUNDRA	10,697	9,358	10.2	14.3	26,318	23,220	10.4	13.3
ES	3,507	3,502	-3.4	0.1	8,282	6,895	17.0	20.1
RX	8,198	8,745	-9.6	-6.3	21,004	19,983	2.4	5.1
TOTAL	156,743	156,627	-3.5	0.1	402,933	385,314	1.9	4.6
N.A VEHICLES % OF TOTAL	70.4%	72.8%			70.4%	72.3%
TOYOTA DIV. IMPORT CAR	13,116	14,115	-10.4	-7.1	37,966	37,982	-2.6	0.0
LEXUS IMPORT CAR	4,995	6,288	-23.4	-20.6	10,844	14,207	-25.7	-23.7
TOYOTA DIV NA BUILT CARS	69,466	73,798	-9.2	-5.9	173,037	176,976	-4.8	-2.2
LEXUS NA BUILT CARS	3,507	3,502	-3.4	0.1	8,282	6,895	17.0	20.1
TOTAL TOYOTA CARS	91,084	97,703	-10.1	-6.8	230,129	236,060	-5.0	-2.5
TOYOTA DIV. IMPORT TRUCK	37,596	28,794	25.9	30.6	96,209	74,348	26.0	29.4
LEXUS IMPORT TRUCK	10,332	9,400	6.0	9.9	24,081	20,760	13.0	16.0
TOYOTA DIV NA BUILT TRUCK	75,572	70,582	3.2	7.1	200,610	181,460	7.7	10.6
LEXUS NA BUILT TRUCK	8,198	8,745	-9.6	-6.3	21,004	19,983	2.4	5.1
TOTAL TOYOTA TRUCK	131,698	117,521	8.1	12.1	341,904	296,551	12.3	15.3
Selling Days	28	27			77	78
DSR = Daily Selling Rate