March 2018: Mazda North American Operations

[William Maley]

Mazda Reports Sales Increase of 35.7 Percent in March

• Mazda CX-5 Posts Best-Ever Sales Month

IRVINE, Calif., April 3, 2018 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported total March U.S. sales of 33,302 vehicles, representing an increase of 35.7 percent versus March of last year. Year-to-date (YTD) sales through March are up 21.6 percent versus last year, with 83,995 vehicles sold.

Key March sales notes:

• Mazda's compact crossover SUV, Mazda CX-5, recorded its 12th consecutive record sales month, and its best-ever month since going on sale in February of 2012. In March, sales of the CX-5 rose 90.5 percent year-over-year (YOY), with 16,138 vehicles sold.
• Sales of the Mazda3 rose 8.7 percent YOY, with 7,760 vehicles sold in the month of March.
• In line with continued consumer demand, sales of Mazda's subcompact crossover SUV, Mazda CX-3, rose 38.1 percent YOY, with 1,728 vehicles sold in the month of March.
• The seven-passenger Mazda CX-9 recorded its best March since 2013, with 3,066 vehicles sold. This number represents an increase of 20.2 percent YOY.
• Total sales of Mazda's CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 70.6 percent YOY with 20,932 vehicles sold in the month of March.
• The i-ACTIV All-Wheel Drive option continues to be a favorite among Mazda CX-line buyers, with 59.5 percent of customers choosing the AWD option in March.
• Mazda reported record-breaking Certified Pre-Owned (CPO) sales of 4,552 vehicles in March, marking an increase of 19.6 percent YOY.
   

	Month-To-Date					Year-To-Date
	March	March	%	% MTD		March	March	%	% YTD
	2018	2017	Change	DSR		2018	2017	Change	DSR
Mazda3	7,760	7,137	8.7%	4.8%		19,655	20,606	(4.6)%	(7.1)%
Mazda5	-	2	-	-		-	5	(100.0)%	(100.0)%
Mazda6	3,734	3,794	(1.6)%	(5.1)%		7,532	10,692	(29.6)%	(31.4)%
MX-5 Miata	876	1,345	(34.9)%	(37.2)%		1,966	3,382	(41.9)%	(43.4)%
CX-3	1,728	1,251	38.1%	33.2%		4,337	3,714	16.8%	13.7%
CX-5	16,138	8,470	90.5%	83.7%		42,817	24,374	75.7%	71.1%
CX-9	3,066	2,550	20.2%	15.9%		7,688	6,298	22.1%	18.9%
Total Vehicles
CARS	12,370	12,278	0.7%	(2.8)%		29,153	34,685	(15.9)%	(18.1)%
TRUCKS	20,932	12,271	70.6%	64.5%		54,842	34,386	59.5%	55.3%
TOTAL	33,302	24,549	35.7%	30.8%		83,995	69,071	21.6%	18.4%
Selling Days	28	27				77	75