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February 2018: Mitsubishi Motors North America, Inc.


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MITSUBISHI MOTORS POSTS BEST SALES MONTH SINCE 2007

March 01, 2018

  • February sales of 12,973 are up 18.8 percent over last year
  • Outlander and Outlander Sport each had its best sales month ever
  • All-new 2018 Eclipse Cross CUV now arriving at dealerships

CYPRESS, Calif. – Mitsubishi Motors North America, Inc. (MMNA) reported February 2018 sales of 12,973 units sold, up 18.8 percent over February 2017, its best month since 2007. For the calendar year, total sales reported are 21,453, up 23.4 percent over the same period in 2017.

February's huge sales month attests to the love customers have for Mitsubishi's CUVs. Outlander had its best month ever in MMNA history with 5,290 units sold, up 44.3 percent over February 2017. Outlander Sport sales came in at 5,377, up 145 percent over February 2017 and also posted its best month ever.

Mitsubishi's family of crossover CUVs is growing. The 2018 Outlander PHEV is in full stock and available at showrooms across the country. The much-anticipated, all-new 2018 Eclipse Cross CUV started to arrive in February, and will be at dealerships nationwide this month.

"While the industry remains relatively flat in terms of sales growth, Mitsubishi's sales momentum continues, and only looks to get stronger with the arrival of the Eclipse Cross," said Don Swearingen, executive vice president and chief operating officer, MMNA. "We are seeing tremendous demand for Mitsubishi CUVs in our showroom and our dealer body is working hard to fill customer needs."

 

February

YTD

 

2018

2017

2018

2017

Mirage

1323

2835

2426

4146

Lancer

611

2225

1289

3693

Outlander Sport

5377

2198

8756

4188

Outlander

5290

3665

8310

5353

Outlander PHEV

323

0

623

0

Eclipse Cross

49

0

49

0

Total

12973

10924

21453

17381

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