February 2018: BMW Group U.S.

[William Maley]

BMW Group U.S. Reports February 2018 Sales.

• BMW Group sales increase 7.5 percent in February 2018.
  • BMW brand sales increase 4.2 percent.
  • MINI brand sales increase 42.3 percent.
• BMW Group electrified vehicle sales total 1,963 in February 2018, accounting for 7.4 percent of vehicles sold in the U.S.

Woodcliff Lake, NJ – March 1, 2018… Sales of BMW brand vehicles increased 4.2 percent in February 2018 for a total of 23,508­­ compared to 22,558 vehicles sold in February 2017.

Collectively, the BMW X models had a very strong month of sales, led specifically by the BMW X1 (2,857 vehicles), BMW X3 (3,281 vehicles) and BMW X5 (4,006 vehicles). Sales of the BMW 5 Series (3,185 vehicles) were also up 16.6 precent, marking an eighth straight month of growth.

“There’s nothing like solid February numbers to warm a winter day, and the BMW momentum of the last several months continues and will increase as highly anticipated new models come to market,” said Bernhard Kuhnt, President and CEO, BMW of North America. “This month we welcome the all-new BMW X2 to our model line-up; the new X4 is also in the pipeline; and availability of the X3 continues increasing. Couple all that with the positive numbers from MINI, and BMW Group has a lot to look forward to this year.”

MINI Brand Sales
For February, MINI USA reported 3,065 vehicles sold, an increase of 42.3 percent from the 2,154 sold in the same month a year ago.

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported February sales of ­­­­26,573 vehicles, an increase of 7.5 percent from the 24,712 vehicles sold in the same month a year ago.

BMW Group Electrified Vehicle Sales
Electric and plug-in hybrid electric vehicles sales totaled 1,936 vehicles, accounting for 7.4 percent of BMW Group vehicles sales in February.