February 2018: American Honda Motor Co., Inc.

[William Maley]

American Honda Reports February 2018 Sales Results

Mar 1, 2018 - TORRANCE, Calif.

• Honda HR-V sets new February sales record, gaining 6.9%
• Honda Pilot sales jump 49% in February, its 6th consecutive month of sales gains
• Honda Odyssey bucks minivan market trend as retail sales drive 3.4% increase
• Double-digit gains for TLX, ILX and RLX push Acura cars up 17.4% for the month

American Honda Motor Co., Inc. (AHM) today reported February sales of 115,557 Honda and Acura vehicles, a decrease of 5 percent versus February 2017. Honda Division sales were down 5.6 percent on sales of 104,588, with Honda cars down 6.9 percent on sales of 50,646, and trucks down 4.4 percent on sales of 53,942 vehicles. Total Acura Division sales gained 1 percent in February with 10,969 units sold. Acura cars gained 17.4 percent on sales of 3,866, while trucks decreased 6.2 percent on sales of 7,103 vehicles for the month.

"As supplies of our light-truck offerings continue to grow, we've maintained a strong sales pace, notably with sharp increases to Pilot and HR-V," said Henio Arcangeli Jr., senior vice president of the Automobile Division & general manager of the Honda brand.  "We're selling every CR-V we can build and it continues to lead the segment in average transaction price, which demonstrates its true retail demand."

Honda
Based entirely on retail sales, the new Accord performed strongly in a midsize segment that continues to be marked by heavy incentives and fleet sales. Pilot jumped nearly 50 percent in February as Honda's flagship SUV extended its winning streak to six straight months. Odyssey sidestepped the recent downward minivan trend, while HR-V moved ahead with a new February record.

• HR-V set a new February benchmark, rising 6.9 percent on sales of 6,791.
• Pilot sales jumped 48.9 percent on sales of 12,056, gaining for the 6th month in a row since production supply increased.
• Against a receding segment tide, Odyssey made a solid gain based on retail sales, rising 3.4 percent on sales of 7,034 in February.

Acura
Much as they did in January, Acura cars drove against the industry tide with a solid 17.4 percent gain in February. 

• TLX sales were up 16.1 percent in February on sales of 2,794 units.
• ILX gained 22.3 percent on sales of 904 vehicles.
   

	American Honda Vehicle Sales for February 2018
								Month-to-Date					Year-to-Date
								February 2018	February 2017	DSR** % Change		MoM % Change	February 2018		February 2017	DSR** % Change	YoY % Change
	American Honda Total							115,557	121,686	-5.0%		-5.0%	220,099		228,066	-5.5%	-3.5%
	Total Car Sales							54,512	57,697	-5.5%		-5.5%	102,715		106,264	-5.3%	-3.3%
	Total Truck Sales							61,045	63,989	-4.6%		-4.6%	117,384		121,802	-5.6%	-3.6%
	Honda						Total Car Sales	50,646	54,403	-6.9%		-6.9%	95,870		100,244	-6.3%	-4.4%
	Honda						Total Truck Sales	53,942	56,419	-4.4%		-4.4%	104,352		107,756	-5.1%	-3.2%
	Acura						Total Car Sales	3,866	3,294	17.4%		17.4%	6,845		6,020	11.4%	13.7%
	Acura						Total Truck Sales	7,103	7,570	-6.2%		-6.2%	13,032		14,046	-9.1%	-7.2%
	Total Domestic Car Sales							47,688	46,581	2.4%		2.4%	90,155		85,936	2.8%	4.9%
					Honda Division			43,973	43,390	1.3%		1.3%	83,595		80,099	2.2%	4.4%
					Acura Division			3,715	3,191	16.4%		16.4%	6,560		5,837	10.1%	12.4%
	Total Domestic Truck Sales							61,045	63,989	-4.6%		-4.6%	117,384		121,802	-5.6%	-3.6%
					Honda Division			53,942	56,419	-4.4%		-4.4%	104,352		107,756	-5.1%	-3.2%
					Acura Division			7,103	7,570	-6.2%		-6.2%	13,032		14,046	-9.1%	-7.2%
	Total Import Car Sales							6,824	11,116	-38.6%		-38.6%	12,560		20,328	-39.5%	-38.2%
					Honda Division			6,673	11,013	-39.4%		-39.4%	12,275		20,145	-40.3%	-39.1%
					Acura Division			151	103	46.6%		46.6%	285		183	52.6%	55.7%
	Total Import Truck Sales							0	0	0.0%		0.0%	0		0	0.0%	0.0%
					Honda Division			0	0	0.0%		0.0%	0		0	0.0%	0.0%
					Acura Division			0	0	0.0%		0.0%	0		0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total							104,588	110,822	-5.6%		-5.6%	200,222		208,000	-5.7%	-3.7%
			* ACCORD					19,753	23,455	-15.8%		-15.8%	37,430		42,991	-14.7%	-12.9%
			* CIVIC					25,816	27,039	-4.5%		-4.5%	49,565		50,134	-3.2%	-1.1%
			CLARITY					1,234	27	4,470.4%		4,470.4%	2,087		69	2,862.9%	2,924.6%
			CR-Z					9	118	-92.4%		-92.4%	17		207	-92.0%	-91.8%
			* FIT					3,834	3,764	1.9%		1.9%	6,771		6,842	-3.1%	-1.0%
			INSIGHT					0	0	0.0%		0.0%	0		1	-100.0%	-100.0%
			CROSSTOUR					0	3	-100.0%		-100.0%	0		3	-100.0%	-100.0%
			* CR-V					25,852	31,898	-19.0%		-19.0%	50,178		61,185	-19.7%	-18.0%
			HR-V					6,791	6,354	6.9%		6.9%	13,050		12,043	6.2%	8.4%
			ODYSSEY					7,034	6,800	3.4%		3.4%	13,134		13,300	-3.3%	-1.2%
			PILOT					12,056	8,099	48.9%		48.9%	23,675		15,279	51.8%	55.0%
			RIDGELINE					2,209	3,265	-32.3%		-32.3%	4,315		5,946	-28.9%	-27.4%
	Acura Division Total							10,969	10,864	1.0%		1.0%	19,877		20,066	-3.0%	-0.9%
			ILX					904	739	22.3%		22.3%	1,560		1,432	6.7%	8.9%
			NSX					17	46	-63.0%		-63.0%	51		96	-48.0%	-46.9%
			RLX / RL					151	103	46.6%		46.6%	285		183	52.6%	55.7%
			TLX					2,794	2,406	16.1%		16.1%	4,949		4,309	12.5%	14.9%
			MDX					3,337	3,541	-5.8%		-5.8%	6,305		6,815	-9.4%	-7.5%
			RDX					3,766	4,029	-6.5%		-6.5%	6,727		7,231	-8.9%	-7.0%
	Selling Days							24	24				49		48
	**** Hybrid							1,572	2,093	-24.9%		-24.9%	2,904		4,013	-29.1%	-27.6%
	*    Honda and Acura vehicles are made of domestic & global sourced parts
	**   Daily Selling Rate
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, Clarity FCV, Clarity PHEV ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX

[G. David Felt]

Crazy jump in Clarity sales, but expected and of course HR-V, Odyssey and Pilot are their winners. Everything else down but then more of a correction from a hot selling year into a more mild year.

[frogger]

The rumoured midsize two row CUV to fit between the CRV and Pilot might do pretty well (and cannibalize other Honda vehicle sales).