February 2018: Mazda North American Operations

[William Maley]

Mazda Reports Best February in 24 Years

• Mazda CX-5 Posts 11th Consecutive Record Sales Month

IRVINE, Calif. (March 1, 2018) – Mazda North American Operations (MNAO) today reported total February U.S. sales of 25,731 vehicles, representing an increase of 12.7 percent versus February of last year. Year-to-date (YTD) sales through February are up 13.9 percent versus last year, with 50,693 vehicles sold.

Key February sales notes:

• Continued popularity of Mazda's crossover SUVs drove record sales, as Mazda posts its best February since 1994.
• The Mazda CX-5 continued its record-breaking sales momentum in February, posting its best-ever February and its 11th best-ever month in a row, with 13,216 vehicles sold. This number represents an increase of 68.7 percent versus February of last year.
• Sales of the seven-passenger Mazda CX-9 rose 6.0 percent year-over-year (YOY) with 2,286 vehicles sold in the month of February.
• As crossover SUVs continue to dominate the market, sales of Mazda's CX-line remain strong, with CX-3, CX-5 and CX-9 collectively reaching 16,761 vehicles sold in the month of February. This number represents an increase of 48.7 percent YOY, and a year-to-date (YTD) increase of 53.3 percent.
• Among Mazda CX-line buyers, Mazda's i-ACTIV All-Wheel Drive option continues to be a favorite, with 60.7 percent of customers choosing the AWD option in February.
• Mazda reported Certified Pre-Owned (CPO) sales of 3,666 vehicles, marking an increase of 6.3 percent YOY, making it Mazda's best February ever for CPO sales.
   

	Month-To-Date					Year-To-Date
	February	February	%	% MTD		February	February	%	% YTD
	2018	2017	Change	DSR		2018	2017	Change	DSR
Mazda3	6,070	6,846	(11.3)%	(11.3)%		11,895	13,469	(11.7)%	(13.5)%
Mazda5	-	-	-	-		-	3	(100.0)%	(100.0)%
Mazda6	2,246	3,598	(37.6)%	(37.6)%		3,798	6,898	(44.9)%	(46.1)%
MX-5 Miata	654	1,108	(41.0)%	(41.0)%		1,090	2,037	(46.5)%	(47.6)%
CX-3	1,259	1,279	(1.6)%	(1.6)%		2,609	2,463	5.9%	3.8%
CX-5	13,216	7,836	68.7%	68.7%		26,679	15,904	67.8%	64.3%
CX-9	2,286	2,157	6.0%	6.0%		4,622	3,748	23.3%	20.8%
Total Vehicles
CARS	8,970	11,552	(22.4)%	(22.4)%		16,783	22,407	(25.1)%	(26.6)%
TRUCKS	16,761	11,272	48.7%	48.7%		33,910	22,115	53.3%	50.2%
TOTAL	25,731	22,824	12.7%	12.7%		50,693	44,522	13.9%	11.5%
Selling Days	24	24				49	48

 

[G. David Felt]

OUCH, Other than the CX-5 & CX-9 everything else is tanking.. Hope they can adjust to get more CUVs into their line up. Wonder if a CX-1 or CX-11 could be done? Subcompact size and truly full size. 

[balthazar]

My buddy is planning on picking up a CX-5. Said the -3 is abysmally tiny, apparently the market agrees because 2xxx/mnth sales is pretty poor.