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February 2018: Mazda North American Operations


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Mazda Reports Best February in 24 Years

  • Mazda CX-5 Posts 11th Consecutive Record Sales Month

IRVINE, Calif. (March 1, 2018) – Mazda North American Operations (MNAO) today reported total February U.S. sales of 25,731 vehicles, representing an increase of 12.7 percent versus February of last year. Year-to-date (YTD) sales through February are up 13.9 percent versus last year, with 50,693 vehicles sold.

Key February sales notes:

  • Continued popularity of Mazda's crossover SUVs drove record sales, as Mazda posts its best February since 1994.
  • The Mazda CX-5 continued its record-breaking sales momentum in February, posting its best-ever February and its 11th best-ever month in a row, with 13,216 vehicles sold. This number represents an increase of 68.7 percent versus February of last year.
  • Sales of the seven-passenger Mazda CX-9 rose 6.0 percent year-over-year (YOY) with 2,286 vehicles sold in the month of February.
  • As crossover SUVs continue to dominate the market, sales of Mazda's CX-line remain strong, with CX-3, CX-5 and CX-9 collectively reaching 16,761 vehicles sold in the month of February. This number represents an increase of 48.7 percent YOY, and a year-to-date (YTD) increase of 53.3 percent.
  • Among Mazda CX-line buyers, Mazda's i-ACTIV All-Wheel Drive option continues to be a favorite, with 60.7 percent of customers choosing the AWD option in February.
  • Mazda reported Certified Pre-Owned (CPO) sales of 3,666 vehicles, marking an increase of 6.3 percent YOY, making it Mazda's best February ever for CPO sales.
     
 

Month-To-Date

 

Year-To-Date

 
                   
 

February

February

%

% MTD

 

February

February

%

% YTD

 

2018

2017

Change

DSR

 

2018

2017

Change

DSR

 
                     

Mazda3

6,070

6,846

(11.3)%

(11.3)%

 

11,895

13,469

(11.7)%

(13.5)%

 

Mazda5

-

-

-

-

 

-

3

(100.0)%

(100.0)%

 

Mazda6

2,246

3,598

(37.6)%

(37.6)%

 

3,798

6,898

(44.9)%

(46.1)%

 

MX-5 Miata

654

1,108

(41.0)%

(41.0)%

 

1,090

2,037

(46.5)%

(47.6)%

 

CX-3

1,259

1,279

(1.6)%

(1.6)%

 

2,609

2,463

5.9%

3.8%

 

CX-5

13,216

7,836

68.7%

68.7%

 

26,679

15,904

67.8%

64.3%

 

CX-9

2,286

2,157

6.0%

6.0%

 

4,622

3,748

23.3%

20.8%

 
                     

Total Vehicles

                   
                     

CARS

8,970

11,552

(22.4)%

(22.4)%

 

16,783

22,407

(25.1)%

(26.6)%

 

TRUCKS

16,761

11,272

48.7%

48.7%

 

33,910

22,115

53.3%

50.2%

 
                     

TOTAL

25,731

22,824

12.7%

12.7%

 

50,693

44,522

13.9%

11.5%

 
                     
                     

Selling Days

24

24

     

49

48

     
                     
                     

 

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OUCH, Other than the CX-5 & CX-9 everything else is tanking.. Hope they can adjust to get more CUVs into their line up. Wonder if a CX-1 or CX-11 could be done? Subcompact size and truly full size. :scratchchin:

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