January 2018: Subaru of America, Inc

[William Maley]

Subaru of America, Inc. Announces January Sales

• Best January ever – monthly sales increase 1.1 percent over January 2017
• 74 consecutive months of yearly month-over-month growth
• Best January ever for Crosstrek and Outback
• 47 consecutive months of more than 10,000 Outbacks sold
• 54 consecutive months of more than 10,000 Foresters sold

February 1, 2018 , Cherry Hill, N.J. - Subaru of America, Inc. today reported 44,357 vehicle sales for January 2018, a 1.1 percent increase over January 2017, and the best January in the history of the company. These results continue the company’s sales momentum from 2017 where Subaru achieved nine consecutive years of record sales and exceeded 647,000 annual sales – a first in company history.

January marked the 47th consecutive month of 40,000+ vehicle sales for the automaker. Crosstrek and Outback sales were notably strong as each model achieved its best January ever. Impreza and BRZ sales for January 2018 increased 4.8 percent and 15.2 percent, respectively, over the same month in 2017. In January, Impreza and WRX each won Kelley Blue Book 2018 Best Resale Value Awards in their respective categories for another consecutive year. WRX also placed in the Best Resale Value Top 10 for the third year in a row.

“Our retailers continue to understand that in today’s competitive auto market, it is vitally important to convey to our customers the value that is inherent in all of our products and services,” said Thomas J. Doll, president and COO of Subaru of America, Inc. “It is through the determination of our retailers that we continue to establish yearly month-over-month sales increases in such a competitive auto industry environment.”

“In January, the all-new Crosstrek again exceeded our expectations and delivered an outstanding result,” said Jeff Walters, senior vice president of sales. “Our portfolio of SUV models continues driving new customers to Subaru. The arrival later this year of the three-row 2019 Subaru Ascent SUV will be an exciting addition to our line-up.”

Carline	Jan-18	Jan-17	% Chg	Jan-18	Jan-17	% Chg
	MTD	MTD	MTD	YTD	YTD	YTD
Forester	10,848	12,853	-15.6%	10,848	12,853	-15.6%
Impreza	5,351	5,105	4.8%	5,351	5,105	4.8%
WRX/STI	1,919	2,142	-10.4%	1,919	2,142	-10.4%
Legacy	3,288	3,882	-15.3%	3,288	3,882	-15.3%
Outback	13,279	13,186	0.7%	13,279	13,186	0.7%
BRZ	235	204	15.2%	235	204	15.2%
Crosstrek	9,437	6,507	45.0%	9,437	6,507	45.0%
TOTAL	44,357	43,879	1.1%	44,357	43,879	1.1%