January 2018: Audi of America

[William Maley]

Audi of America marks January sales increase as Q7, A4 and new Q5 lead consumer demand

[balthazar]

Wow, I believe I predicted "under 200" units for the A8, but it almost is under a hundred! Feb will be double digits. The US market for the A8 is dead.

[Robert Hall]

13 hours ago, balthazar said:

Wow, I believe I predicted "under 200" units for the A8, but it almost is under a hundred! Feb will be double digits. The US market for the A8 is dead.

That's real luxury exclusivity, though, rather than the high volume luxury of the Merc S-Class. 

[balthazar]

See, that's what I say: exclusivity is a cornerstone of luxury. Once everyone has one (S-class), it's no longer special.

If they could, MB would sell 20,000 S-classes a month and see absolutely nothing wrong with that.

Edited February 2, 2018 by balthazar

[G. David Felt]

1 hour ago, balthazar said:

See, that's what I say: exclusivity is a cornerstone of luxury. Once everyone has one (S-class), it's no longer special.

If they could, MB would sell 20,000 S-classes a month and see absolutely nothing wrong with that.

Got a call from a coworker going to Vegas to NAB and was at the auto rental at the airport and they had an S-Class for rent.

Guess it is not that exclusive of a uber luxury car.