January 2018: Mazda North American Operations

[William Maley]

Mazda Reports Best January Sales Since 1994

• Mazda CX-5 Posts 10th Consecutive Record Sales Month

IRVINE, Calif., Feb. 1, 2018 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported total January U.S. sales of 24,962 vehicles, representing an increase of 15.0 percent versus January of last year. Popularity of Mazda's crossover SUVs drove record sales, as Mazda posts its best January in 24 years.

Key January sales notes:

• The Mazda CX-5 recorded its 10th consecutive record sales month, with 13,463 vehicles sold in the month of January. This number represents an increase of 66.9 percent versus January of last year.
• In line with growing consumer demand, sales of Mazda's subcompact crossover SUV, the Mazda CX-3, rose 14.0 percent year-over-year (YOY), with 1,350 vehicles sold in the month of January.
• Posting its best-ever January since first going on sale in 2007, the Mazda CX-9 finished the month up 46.8 percent YOY. Total January sales of the Mazda CX-9 were 2,336 vehicles.
• Mazda's CX-line, including the CX-3, CX-5 and CX-9, led the sales charge in January, resulting in Mazda's best January sales in 24 years. Collectively, Mazda sold 17,149 crossover SUVs in the month of January, marking an increase of 58.2 percent YOY.
• Among Mazda CX-line buyers, Mazda's i-ACTIV All-Wheel Drive option continues to be a favorite, with 56.0 percent of customers choosing the AWD option in January.
• Mazda reported Certified Pre-Owned (CPO) sales of 3,561 vehicles, marking an increase of 12 percent YOY.

	Month-To-Date					Year-To-Date
	January	January	%	% MTD		January	January	%	% YTD
	2018	2017	Change	DSR		2018	2017	Change	DSR
Mazda3	5,825	6,623	(12.0)%	(15.6)%		5,825	6,623	(12.0)%	(15.6)%
Mazda5	-	3	(100.0)%	(100.0)%		-	3	(100.0)%	(100.0)%
Mazda6	1,552	3,300	(53.0)%	(54.9)%		1,552	3,300	(53.0)%	(54.9)%
MX-5 Miata	436	929	(53.1)%	(54.9)%		436	929	(53.1)%	(54.9)%
CX-3	1,350	1,184	14.0%	9.5%		1,350	1,184	14.0%	9.5%
CX-5	13,463	8,068	66.9%	60.2%		13,463	8,068	66.9%	60.2%
CX-9	2,336	1,591	46.8%	41.0%		2,336	1,591	46.8%	41.0%
Total Vehicles
CARS	7,813	10,855	(28.0)%	(30.9)%		7,813	10,855	(28.0)%	(30.9)%
TRUCKS	17,149	10,843	58.2%	51.8%		17,149	10,843	58.2%	51.8%
TOTAL	24,962	21,698	15.0%	10.4%		24,962	21,698	15.0%	10.4%
Selling Days	25	24				25	24

 

[G. David Felt]

If these numbers do not clearly show how people preference for CUV over Car has changed nothing will. I am surprised they actually out sold VW by a couple hundred auto's, probably due to a better CUV lineup.