January 2018: Toyota Motor North America

[William Maley]

Toyota Motor North America Reports January 2018 Sales

• TMNA posts best-ever light truck sales for January
• Toyota Highlander, RAV4 and 4Runner post best-ever January
• Lexus NX gas and hybrid post best-ever January

PLANO, Texas (Feb. 1, 2018) – Toyota Motor North America (TMNA) today reported January 2018 sales of 167,056 vehicles, an increase of 16.8 percent from January 2017 on a volume basis. With one more selling day in January 2018 compared to January 2017, sales were up 12.1 percent on a daily selling rate (DSR) basis. 
 
Toyota division posted January sales of 149,142 units, up 17 percent on a volume basis and 12.3 percent on a DSR basis.
 
“We are off to a great start with strong customer demand for light trucks, including RAV4, Highlander and 4Runner, setting best-ever records for January,” said Jack Hollis, group vice president and general manager, Toyota division. “We’re encouraged by the strength of the market and the momentum we have with a full calendar year of the all-new Camry, followed by the launch of the all-new Avalon in the spring.”
 
Lexus posted January sales of 17,914 vehicles, up 15 percent on a volume basis and 10.4 percent on a DSR basis.
 
“Lexus is off to a very strong start this year. The NX, both gas and hybrid, had their best January ever, and the all-new three-row RXL is just now starting to hit dealership showrooms,” said Jeff Bracken, group vice president and general manager, Lexus division. “Combined with the launch of our fifth-generation LS and LS hybrid this month, along with the Limited Edition LC Inspiration Series and two-row LX, we're very optimistic about the year ahead. These new models will be followed throughout the year by 10 additional new models.”
 
January 2018 Highlights  

• Camry sales were up 21.3 percent
• TMNA, Toyota and Lexus divisions post best-ever light truck sales
• Toyota division SUV posts 56,933 units
• RAV4 sales of 26,655 units, a best-ever month
• 4Runner sales were up 11.2 percent, a best-ever month
• Highlander sales of 15,484 units, a best-ever month
• Toyota division pickups up 27.3 percent
• Tacoma up 33.6 percent
• Tundra posted sales of 7,644 units, up 15.3 percent
• Lexus division LUVs up 23.6 percent, a best-ever month
•  NX up 41.9 percent in January, a best-ever month
•  RX posts monthly sales of 6,738 units
•  GX sales up 12.1 percent
•  Lexus ES sales were up 21.6 percent

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

TOYOTA  U.S. SALES SUMMARY
JANUARY 2018
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2018	2017	DSR %	VOL %	2018	2017	DSR %	VOL %
TOTAL TOYOTA	167,056	143,048	12.1	16.8	167,056	143,048	12.1	16.8
TOTAL TOYOTA DIV	149,142	127,476	12.3	17	149,142	127,476	12.3	17
TOTAL LEXUS	17,914	15,572	10.4	15	17,914	15,572	10.4	15
YARIS IA (INCL SCI IA)	2,132	1,951	4.9	9.3	2,132	1,951	4.9	9.3
YARIS LIFTBACK	174	1330	-87.4	-86.9	174	1,330	-87.4	-86.9
TOTAL YARIS	2,306	3,281	-32.5	-29.7	2,306	3,281	-32.5	-29.7
iQ	0	0	0	0	0	0	0	0
xD	0	0	0	0	0	0	0	0
xB	0	0	0	0	0	0	0	0
tC	0	72	-100	-100	0	72	-100	-100
COROLLA IM (INCL SCI IM)	1,396	1,460	-8.2	-4.4	1,396	1,460	-8.2	-4.4
COROLLA SEDAN	20,011	20,107	-4.5	-0.5	20,011	20,107	-4.5	-0.5
TOTAL COROLLA	21,407	21,567	-4.7	-0.7	21,407	21,567	-4.7	-0.7
86 (INCL FR-S)	317	474	-35.8	-33.1	317	474	-35.8	-33.1
MIRAI	213	83	146.4	156.6	213	83	146.4	156.6
AVALON	3,481	2,503	33.5	39.1	3,481	2,503	33.5	39.1
PRIUS	6,943	7,829	-14.9	-11.3	6,943	7,829	-14.9	-11.3
CAMRY	24,638	20,313	16.4	21.3	24,638	20,313	16.4	21.3
TOTAL TOYOTA DIV. CAR	59,305	56,122	1.4	5.7	59,305	56,122	1.4	5.7
CT	3	393	-99.3	-99.2	3	393	-99.3	-99.2
IS	1,447	1,423	-2.4	1.7	1,447	1,423	-2.4	1.7
RC	161	447	-65.4	-64	161	447	-65.4	-64
ES	2,640	2,171	16.7	21.6	2,640	2,171	16.7	21.6
GS	475	422	8.1	12.6	475	422	8.1	12.6
LS	116	280	-60.2	-58.6	116	280	-60.2	-58.6
LC	176	0	0	0	176	0	0	0
LFA	0	0	0	0	0	0	0	0
TOTAL LEXUS CAR	5,018	5,136	-6.2	-2.3	5,018	5,136	-6.2	-2.3
TOTAL TOYOTA CAR	64,323	61,258	0.8	5	64,323	61,258	0.8	5
SIENNA	8,548	7,285	12.6	17.3	8,548	7,285	12.6	17.3
C-HR	3,946	0	0	0	3,946	0	0	0
RAV4	26,655	22,155	15.5	20.3	26,655	22,155	15.5	20.3
FJ CRUISER	1	0	0	0	1	0	0	0
VENZA	0	4	-100	-100	0	4	-100	-100
HIGHLANDER	15,484	12,656	17.5	22.3	15,484	12,656	17.5	22.3
4RUNNER	9,669	8,699	6.7	11.2	9,669	8,699	6.7	11.2
SEQUOIA	923	1,146	-22.7	-19.5	923	1,146	-22.7	-19.5
LAND CRUISER	255	272	-10	-6.3	255	272	-10	-6.3
TOTAL TOYOTA DIV. SUV	56,933	44,932	21.6	26.7	56,933	44,932	21.6	26.7
TACOMA	16,712	12,509	28.3	33.6	16,712	12,509	28.3	33.6
TUNDRA	7,644	6,628	10.7	15.3	7,644	6,628	10.7	15.3
TOTAL TOYOTA DIV. PICKUP	24,356	19,137	22.2	27.3	24,356	19,137	22.2	27.3
TOTAL TOYOTA DIV. TRUCK	89,837	71,354	20.9	25.9	89,837	71,354	20.9	25.9
NX	4,205	2,964	36.2	41.9	4,205	2,964	36.2	41.9
RX	6,738	5,520	17.2	22.1	6,738	5,520	17.2	22.1
GX	1589	1418	7.6	12.1	1,589	1,418	7.6	12.1
LX	364	534	-34.6	-31.8	364	534	-34.6	-31.8
TOTAL LEXUS TRUCK	12,896	10,436	18.6	23.6	12,896	10,436	18.6	23.6
TOTAL TOYOTA TRUCK	102,543	81,790	20.4	25.4	102,543	81,790	20.4	25.4
Selling Days	25	24			25	24
DSR = Daily Selling Rate

[ccap41]

Tacoma doesn't give a sh!t about the GM twins. 

[smk4565]

The Camry was up strong in a crossover market, so it proved good cars still sell.  Conversely, bad cars, like the Lexus sedans are dead in the water and look like they are all ripe for the graveyard.