January 2018: FCA US LLC

[William Maley]

FCA US Reports 2018 January Sales

• FCA January retail sales rise 2 percent to second highest level in 17 years
• Fleet sales reduced 50 percent year-over-year 
• Total sales decline 13 percent year-over-year

February 1, 2018 , Auburn Hills, Mich. - FCA US LLC today reported sales of 132,803 vehicles, a 13 percent decrease compared with sales in January 2017 of 152,218.
 
Retail sales rose 2 percent to 111,577, making it the second highest level since 2001. FCA maintained its strategy of reducing fleet sales, which decreased by 50 percent compared with January 2017. Fleet accounted for 16 percent of total January sales.
 
Jeep® Brand
Jeep brand total sales increased 2 percent in January to 59,703. Retail sales increased 11 percent to 57,017, setting a record for January. The Jeep Compass generated total sales of 10,192 – also a record for January. Jeep Cherokee total sales for January rose 16 percent to 14,621. Dealerships began receiving deliveries of the all-new 2018 Jeep Wrangler in January, which is being produced in Toledo, Ohio.   
 
Chrysler Brand
Chrysler brand total sales declined 21 percent in January to 10,584 compared with the same month a year ago. The Chrysler Pacifica minivan posted a 20 percent sales increase to 8,011 marking its best January ever. The 2018 Pacifica was also named “Family Car of the Year” by Cars.com in January.

Dodge Brand
Dodge brand total sales declined 31 percent to 27,600. The Dodge Durango full-size SUV continued generating strong results by posting a 9 percent increase in sales compared with the same month a year earlier. The Dodge Challenger received an Automotive Loyalty Award from IHS Markit in January. It had the highest model loyalty in the non-luxury mid-size sport segment.   

Ram Truck Brand
Ram Truck brand sales were down 16 percent to 32,039 compared with the previous year. Ram unveiled the new 2019 1500 pickup truck at the North American International Auto Show in Detroit in January. The truck is slated to start production by the end of the first quarter in Sterling Heights, Michigan.
 
FIAT Brand
Sales of Fiat brand declined 43 percent to 1,229 vehicles.  
 
Alfa Romeo Brand
Alfa Romeo brand sales of 1,648 vehicles were up significantly compared with the same month a year ago. Giulia led the brand with 948 sales, followed by Stelvio at 688.  

Method of Determining FCA US LLC’s Monthly Sales. FCA US’s reported vehicle sales represent unit sales of vehicles to retail customers, deliveries of vehicles to fleet customers and to others such as FCA US’s employees and retirees as well as vehicles used for marketing. Most of these reported sales reflect retail sales made by dealers out of their own inventory of vehicles previously purchased by them from FCA US. Reported vehicle units sales do not correspond to FCA US’s reported revenues, which are based on FCA US’s sale and delivery of vehicles, and typically recognized upon shipment to the dealer or end customer. As announced on July 26, 2016, FCA US has modified its methodology for monthly sales reporting as follows:

• Sales to retail customers by dealers in the U.S. are derived from the New Vehicle Delivery Report (“NVDR”) system and are determined as the sum of (A) all sales recorded by dealers during the month net of all unwound transactions recorded to the end of that month (whether the original sale was recorded in the current month or any prior month); plus (B) all sales of vehicles during that month attributable to past unwinds that had previously been reversed in determining monthly sales (in the current or prior months).
• Fleet sales are recorded upon the shipment of the vehicle by FCA US to the customer or end user.
• Other retail sales are recorded either (A) when the sale is recorded in the NVDR system (for sales by dealers in Puerto Rico and limited sales made through distributors that submit NVDRs in the same manner as for sales by U.S. dealers) or (B) upon receipt of a similar delivery notification (for vehicles for which NVDRs are not entered such as vehicles for FCA employees).

FCA US LLC Sales Summary January 2018
	Month Sales		Vol %	CYTD Sales		Vol %
Model	Curr Yr	Pr Yr	Change	Curr Yr	Pr Yr	Change
Compass	10,192	3,164	222%	10,192	3,164	222%
Patriot	148	4,700	-97%	148	4,700	-97%
Wrangler	11,739	11,334	4%	11,739	11,334	4%
Cherokee	14,621	12,551	16%	14,621	12,551	16%
Grand Cherokee	16,364	17,301	-5%	16,364	17,301	-5%
Renegade	6,639	9,365	-29%	6,639	9,365	-29%
JEEP BRAND	59,703	58,415	2%	59,703	58,415	2%
200	251	1,861	-87%	251	1,861	-87%
300	2,320	4,708	-51%	2,320	4,708	-51%
Town & Country	2	138	-99%	2	138	-99%
Pacifica	8,011	6,670	20%	8,011	6,670	20%
CHRYSLER BRAND	10,584	13,377	-21%	10,584	13,377	-21%
Dart	83	1,397	-94%	83	1,397	-94%
Avenger	1	0	100%	1	0
Charger	5,193	7,153	-27%	5,193	7,153	-27%
Challenger	3,405	3,393	0%	3,405	3,393	0%
Viper	2	53	-96%	2	53	-96%
Journey	3,362	12,636	-73%	3,362	12,636	-73%
Caravan	10,409	10,770	-3%	10,409	10,770	-3%
Durango	5,145	4,707	9%	5,145	4,707	9%
DODGE  BRAND	27,600	40,109	-31%	27,600	40,109	-31%
Ram P/U	29,358	33,769	-13%	29,358	33,769	-13%
Cargo Van	0	0	0%	0	0
ProMaster Van	1,771	3,351	-47%	1,771	3,351	-47%
ProMaster City	910	925	-2%	910	925	-2%
RAM BRAND	32,039	38,045	-16%	32,039	38,045	-16%
500	454	1,218	-63%	454	1,218	-63%
500L	104	106	-2%	104	106	-2%
500X	488	600	-19%	488	600	-19%
Spider	183	240	-24%	183	240	-24%
FIAT BRAND	1,229	2,164	-43%	1,229	2,164	-43%
Giulia	948	70	1254%	948	70	1254%
Alfa 4C	12	38	-68%	12	38	-68%
Stelvio	688	0	New	688	0	New
ALFA ROMEO	1,648	108	1426%	1,648	108	1426%
FCA US LLC	132,803	152,218	-13%	132,803	152,218	-13%

[ocnblu]

Compass is heading in the right direction.

[smk4565]

Outside of Jeep, is is time to shut this whole operation down.

[balthazar]

You ALWAYS leave Ram out of this oft-repeated proclamation.

What needs to go is fiat & alfa.

[smk4565]

Ok, outside of Ram and Jeep, time to shut it down.  And I imagine 90% of Ram sales are in the USA.  This is why Sergio needs to sell this company in pieces or just start closing brands.

[ccap41]

I'm amazed with a company so large with so many brands that they have so few models per brand. 

[balthazar]

5 hours ago, smk4565 said:

Ok, outside of Ram and Jeep, time to shut it down.

OK, got that established (expecting to go over this next month... AGAIN).
Now let's look at your claim further.

Dodge Jan sales : 27,600 over 8 models / average per model: 3450
Kia Jan sales : 32,600 over 11 models / average per model: 3236

Should hyundai shut down kia?

[smk4565]

1 hour ago, balthazar said:

OK, got that established (expecting to go over this next month... AGAIN).
Now let's look at your claim further.

Dodge Jan sales : 27,600 over 8 models / average per model: 3450
Kia Jan sales : 32,600 over 11 models / average per model: 3236

Should hyundai shut down kia?

Kia sells about 35,000 cars a month in Europe versus a big fat zero for Dodge, so no, Kia should not be shut down.  

FCA's problem is they have regional brands in a global world.

[balthazar]

I'm talking about US sales. Plenty of brands are in one market but not another. In the US, kia & Dodge are in the same volume bracket. If Dodge's volume "isn't enough", the same argument can be made RE kia.

And frankly, most consumers still consider 'Ram' a matter of semantics. If I bought a new Ram, I would ABSOLUTELY buy 'DODGE' badges from the last year the Ram wore them, and apply then on the truck.