December 2017: Jaguar Land Rover North America, LLC

[William Maley]

JAGUAR LAND ROVER SETS NEW U.S. FULL YEAR SALES RECORD WITH 114,333 SALES IN 2017, A 9 PERCENT INCREASE FROM 2016 RECORD HIGH

For the full year 2017, Jaguar Land Rover U.S. sales reached 114,333 units, up 9 percent compared to 105,104 units in 2016, and establishing a new all-time U.S. sales record for the combined brands

• Jaguar Land Rover 2017 full year U.S. sales reach 114,333 for an all-new U.S. annual sales record for the two brands combined
• Jaguar F-PACE and Range Rover Velar push brands to increases in 2017
• For 2017, the Land Rover brand reaches a new U.S. annual high mark of 74,739 units
• For the full calendar year, the Jaguar brand, driven by the performance of the F-PACE and XE, reaches 39,594 units, increasing 27 percent over 2016
• For December, Jaguar Land Rover reaches 11,394 units sold

(MAHWAH, NJ) – January 3, 2018 -- Jaguar Land Rover North America, LLC today reported December 2017 U.S. sales: Land Rover sales reached 7,980 units sold, down only 4 percent from December 2016; Jaguar sales for the month were 3,414 units; Jaguar Land Rover December U.S. sales for both brands hit 11,394 units, a 9 percent decrease from 12,573 units in December 2016.

For the full year 2017, Jaguar Land Rover U.S. sales reached 114,333 units, up 9 percent compared to 105,104 units in 2016, and establishing a new all-time U.S. sales record for the combined brands.

For the Land Rover brand, 2017 U.S. sales reached 74,739 units, a slight increase of 1 percent, surpassing 2016’s previous U.S. high of 73,861 units. As the flagship model for the brand, the Range Rover achieved impressive double-digit growth annually; selling 16,869 units for the full calendar year.

For Jaguar, 2017 U.S. sales reached 39,594 units, an increase of 27 percent vs. 31,243 units in 2016 and maintaining Jaguar’s position among the industry’s growth leaders in the U.S. market. The Jaguar F-PACE performance SUV continued to be the brand’s top seller for the second consecutive year since being launched.

"Jaguar Land Rover in the U.S. achieved another record year for 2017 as our newest models broadened the appeal of both of our great brands," said Joe Eberhardt, President and CEO, Jaguar Land Rover North America, LLC.  "Our continued growth is a testament to the efforts of our retailers and employees, and the appeal of expanded product lineups. In the coming year, we look forward to the launches of our first electrified vehicles, the 2019 MY Range Rover and Range Rover Sport plug in hybrid models and the Jaguar I-PACE all-electric performance SUV.”

U.S. BRAND HIGHLIGHTS

Land Rover

For the month of December, Land Rover sales reached 7,980 units, down 4 percent compared to last year.

Offering new levels of refinement, elegance and technology to the segment, the Range Rover Velar sold 1,694 units in December, making it the most popular vehicle among Jaguar and Land Rover buyers for the last three consecutive months since its launch in late August.

The Range Rover Sport hit 1,452 units in December vs. 2,802 units sold in December 2016. The Discovery Sport hit 1,466 units in December vs.1,659 units sold in December 2016.

For the full year 2017, Land Rover brand U.S. sales reached a new all-time high of 74,739 units, surpassing last year’s sales of 73,861 units.  Full year sales were led by the brand volume leader Range Rover Sport, with 19,153 sales.

Diesel powered versions of Range Rover, Range Rover Sport, Range Rover Velar and Discovery continue to play an important role in the Land Rover lineup with a 14 percent take rate.

Jaguar

For the month of December, Jaguar sales were 3,414 units, a 20 percent decrease from 4,294 units in December 2016.

For 2017, the Jaguar brand has increased 27 percent to 39,594 units from 31,243 in 2016, making Jaguar brand as one of the fastest growing premium brands in the U.S. market for the second year in a row.

The outstanding annual sales performance was largely attributable to the popularity of Jaguar F-PACE and Jaguar XE. The award-winning Jaguar F-PACE had another strong year with sales hitting 18,946 units, an increase of 89 percent from 10,016 units in 2016. As the second volume leader for the brand, Jaguar XE sold 9,278 units in 2017 compared to 6,656 units in 2016, an increase of 39 percent.