December 2017: Toyota Motor North America

[William Maley]

Toyota Motor North America Reports December 2017, Year-End Sales

• TMNA posts best-ever light truck sales for the year
• RAV4 posts best-ever year with more than 400K units
• Lexus NX posts best-ever month, quarter, year

PLANO, Texas, Jan. 3, 2018 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported December 2017 sales of 222,985 vehicles, a decrease of 8.3 percent from December 2016 on a volume basis. With one less selling day in December 2017 compared to December 2016, sales were down 4.8 percent on a daily selling rate (DSR) basis. 

For the year, TMNA reported sales of 2,434,515 vehicles, a 0.6 percent decrease.

Toyota division posted December sales of 187,524 units, down 7.2 percent on a volume basis and 3.6 percent on a DSR basis. For the year, Toyota division reported sales of 2,129,383 vehicles, a 0.5 percent increase.

"We finished 2017 on a high note, reflecting the continued strength of our product portfolio and establishing Toyota as the number one retail brand for the sixth year in a row," said Jack Hollis, group vice president and general manager, Toyota division. "We are well positioned to continue our retail leadership in 2018, driven by a growing economy, consumer confidence and segment-leading products like RAV4 and Camry."

Lexus posted December sales of 35,461 vehicles, down 13.9 percent on a volume basis and down 10.6 percent on a DSR basis. For the year, Lexus sales of 305,132 were down 7.9 percent.

"With another very successful December to Remember, Lexus closed out 2017 with more than 300,000 vehicle sales," said Lexus General Manager Jeff Bracken. "In 2018, Lexus dealers will have even more options for customers as we bring 15 all-new and special edition models to the market.  We're looking forward to an amazing year."

December 2017 Highlights  

• Toyota is the number one retail selling brand
• Camry posts best-ever December sales of 43,331 units; best-ever quarterly sales of 104,574 units
• TMNA light trucks down 5.6 percent; up 9 percent for a best-ever year
• Toyota division SUV posts 70,945 units in December; posts a best-ever quarter and year
• RAV4 sales of 32,542 units, a best-ever quarter and year with more than 400,000 units
• 4Runner sales were up 4 percent for a best-ever month; up 14.6 percent for the year with best-ever year
• Highlander sales of 21,041 units for December; posts best-ever year up 12.7 percent
• Toyota division pickups up 1.8 percent in December
• Tacoma up 6.8 percent for a best-ever December and year since introduction; up 3.4 percent for year
• Tundra posted sales of 10,886 units in December
• Lexus division LUVs down 4.3 percent for December; up 2.9 percent for a best-ever year
• NX up 0.5 percent in December; a best-ever month, quarter and year
• RX posts monthly sales of 13,951 units
• GX posts monthly sales of 3,325 units; up 8.1 percent for the year

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

TOYOTA  U.S. SALES SUMMARY
DECEMBER 2017
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2017	2016	DSR %	VOL %	2017	2016	DSR %	VOL %
TOTAL TOYOTA	222,985	243,229	-4.8	-8.3	2,434,515	2,449,630	-0.3	-0.6
TOTAL TOYOTA DIV	187,524	202,047	-3.6	-7.2	2,129,383	2,118,402	0.8	0.5
TOTAL LEXUS	35,461	41,182	-10.6	-13.9	305,132	331,228	-7.6	-7.9
YARIS IA (INCL SCI IA)	1,908	1,997	-0.8	-4.5	35,727	27,983	28.1	27.7
YARIS LIFTBACK	203	760	-72.3	-73.3	8,653	10,872	-20.2	-20.4
TOTAL YARIS	2,111	2,757	-20.5	-23.4	44,380	38,855	14.6	14.2
iQ	0	0	0	0	0	6	-100	-100
xD	0	0	0	0	2	9	-77.7	-77.8
xB	0	0	0	0	0	2,677	-100	-100
tC	6	102	-93.9	-94.1	203	9,336	-97.8	-97.8
COROLLA IM (INCL SCI IM)	1,437	1,807	-17.4	-20.5	20,501	17,727	16	15.6
COROLLA SEDAN	18,532	29,402	-34.5	-37	308,695	360,483	-14.1	-14.4
TOTAL COROLLA	19,969	31,209	-33.6	-36	329,196	378,210	-12.7	-13
86 (INCL FR-S)	425	557	-20.8	-23.7	6,846	7,457	-7.9	-8.2
MIRAI	296	116	165	155.2	1,838	1,034	78.3	77.8
AVALON	2,427	5,051	-50.1	-52	32,583	48,080	-32	-32.2
PRIUS	9,482	12,444	-20.9	-23.8	108,662	136,632	-20.2	-20.5
CAMRY	43,331	33,412	34.7	29.7	387,081	388,618	-0.1	-0.4
TOTAL TOYOTA DIV. CAR	78,047	85,648	-5.4	-8.9	910,791	1,010,914	-9.6	-9.9
CT	9	968	-99	-99.1	4,690	8,903	-47.1	-47.3
IS	2,777	4,432	-34.9	-37.3	26,482	37,289	-28.7	-29
RC	686	1,042	-31.6	-34.2	7,363	11,165	-33.8	-34.1
ES	5,047	6,239	-16	-19.1	51,398	58,299	-11.5	-11.8
GS	916	1,325	-28.2	-30.9	7,773	14,878	-47.6	-47.8
LS	306	609	-47.8	-49.8	4,094	5,514	-25.5	-25.8
LC	290	0	0	0	2,487	0	0	0
LFA	0	0	0	0	3	6	-49.8	-50
TOTAL LEXUS CAR	10,031	14,615	-28.7	-31.4	104,290	136,054	-23.1	-23.3
TOTAL TOYOTA CAR	88,078	100,263	-8.8	-12.2	1,015,081	1,146,968	-11.2	-11.5
SIENNA	8,941	11,169	-16.9	-19.9	111,489	127,791	-12.5	-12.8
C-HR	3,866	0	0	0	25,755	0	0	0
RAV4	32,542	37,214	-9.2	-12.6	407,594	352,154	16.1	15.7
FJ CRUISER	0	0	0	0	4	9	-55.4	-55.6
VENZA	0	1	-100	-100	14	589	-97.6	-97.6
HIGHLANDER	21,041	25,425	-14.1	-17.2	215,775	191,379	13.1	12.7
4RUNNER	11,954	11,489	8	4	128,296	111,970	15	14.6
SEQUOIA	1,152	1,575	-24	-26.9	12,156	12,771	-4.5	-4.8
LAND CRUISER	390	456	-11.2	-14.5	3,100	3,705	-16.1	-16.3
TOTAL TOYOTA DIV. SUV	70,945	76,160	-3.3	-6.8	792,694	672,577	18.2	17.9
TACOMA	18,705	17,514	10.9	6.8	198,124	191,631	3.7	3.4
TUNDRA	10,886	11,556	-2.2	-5.8	116,285	115,489	1	0.7
TOTAL TOYOTA DIV. PICKUP	29,591	29,070	5.7	1.8	314,409	307,120	2.7	2.4
TOTAL TOYOTA DIV. TRUCK	109,477	116,399	-2.3	-5.9	1,218,592	1,107,488	10.4	10
NX	7,410	7,375	4.3	0.5	59,341	54,884	8.5	8.1
RX	13,951	14,882	-2.7	-6.3	108,307	109,435	-0.7	-1
GX	3325	3474	-0.6	-4.3	27,190	25,148	8.5	8.1
LX	744	836	-7.6	-11	6,004	5,707	5.5	5.2
TOTAL LEXUS TRUCK	25,430	26,567	-0.6	-4.3	200,842	195,174	3.2	2.9
TOTAL TOYOTA TRUCK	134,900	142,966	-2	-5.6	1,419,427	1,302,662	9.3	9
Selling Days	26	27			306	307
DSR = Daily Selling Rate

[ccap41]

I'm amazed how well the Taco still does since the entry of the GM twins. It never even skipped a beat. 

[oldshurst442]

22 minutes ago, ccap41 said:

I'm amazed how well the Taco still does since the entry of the GM twins. It never even skipped a beat. 

The Tacoma has history behind it

Many many people have had indestructible experiences with its predecessor, the Hilux.

And if they hadnt had any experiences with the Hilux, the mythical stories they heard others talk about  either from word of mouth or on TV raised  the Hilux to legendary status.

The Tacoma...although not as near as legendary as the Hilux, the Tacoma has served the people well over the years right after the Hilux was changed completely and re-named for the US market.

I am not surprised the Tacoma does well in the market place. There has been some major reliability missteps by Toyota with some of their nameplates (which hasnt seem to affect their sales...) and some bland choices they made to their image...but its safe to say that their small truck offerings is as awesome as it ever was. 

 

[Robert Hall]

No surprise about the Tacoma, the Tacoma owners I know would never buy a GM truck.  Toyota gets lots of repeat buyers. 

[A Horse With No Name]

And yet I really like the smaller GM trucks. The diesel option would swing me to GM if I were buying a truck that size I think.

[smk4565]

I can’t believe they still make the Sequoia and Land Cruiser, I feel like the last major update to those was in 2005.  

Time to close up shop on the Lexus GS and LS, those 2 are in the tank and the LS is a new model and it is down 50%!  I guess that predator grille is scaring people away.

[Stew]

On 1/3/2018 at 11:55 AM, smk4565 said:

I can’t believe they still make the Sequoia and Land Cruiser, I feel like the last major update to those was in 2005.  

Time to close up shop on the Lexus GS and LS, those 2 are in the tank and the LS is a new model and it is down 50%!  I guess that predator grille is scaring people away.

I am pretty sure the new LS isn't out yet.....

Wow, the new Camry must really be hitting some vibes.  One of my coworkers got a pearl white XLE and loves it and it actually looks good in the flesh!

[frogger]

So far the Camry is winning in sales vs the new Accord.  It gets good reviews but the Accord gets better ones.
TNGA  based RAV4, Corolla and Prius-V should be here in the next 18 months.

 

[Stew]

10 minutes ago, frogger said:

So far the Camry is winning in sales vs the new Accord.  It gets good reviews but the Accord gets better ones.
TNGA  based RAV4, Corolla and Prius-V should be here in the next 18 months.

 

I wonder if maybe Honda is still in the process of ramping up Accord production for the new model?  The drop was huge for December.  If I was looking in the midsize market right now it would be a tossup between the Camry and Accord, preferably a Camry XSE V6 or Accord Touring 2.0T.  Each with it's pros and cons for me.  This is something I would have never thought just a few years ago.  I am curious about the TNGA Corolla.  Give it a decent powertrain and some nice design and it could really be something nice in the category. 

[balthazar]

In it's defense (if you can call it that), it was still being driven (note the trailer hitch scrape on the pavement).
But of course the buyers came back, tomoco paid them 150% of (undamaged) market value for their vehicle!

[Drew Dowdell]

On 1/3/2018 at 11:55 AM, smk4565 said:

I can’t believe they still make the Sequoia and Land Cruiser, I feel like the last major update to those was in 2005.  

Time to close up shop on the Lexus GS and LS, those 2 are in the tank and the LS is a new model and it is down 50%!  I guess that predator grille is scaring people away.

The new LS isn't out yet and the old one is out of production.

[ccap41]

On 1/3/2018 at 10:55 AM, smk4565 said:

I can’t believe they still make the Sequoia and Land Cruiser, I feel like the last major update to those was in 2005.  

They've kept the G Wagen around for a lot longer than that and they're actually very similar vehicles in their overall goal and what they do. 

[Drew Dowdell]

2 minutes ago, ccap41 said:

They've kept the G Wagen around for a lot longer than that and they're actually very similar vehicles in their overall goal and what they do. 

Indeed.... the Land Cruiser is the Japanese equivalent of the G Wagon. 

[Robert Hall]

Last redesign of the Sequoia was '08, with a refresh for '18, last redesign of the LC was '07, had a couple facelifts since then.