December 2017: Mazda North American Operations

[William Maley]

Mazda Reports December 2017 and Full-Year 2017 Sales

• Crossover Volume and a Strategy for the Future Mark the Year

IRVINE, Calif., Jan. 3, 2018 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported December U.S. sales of 26,893 vehicles, representing a decrease of 6.5 percent versus December of last year. There were 26 selling days in December 2017, versus 27 the year prior. As such, on a Daily Selling Rate (DSR) basis, the company posted a decrease of 2.9 percent.

The company also reported calendar year (CY) 2017 total sales (combined fleet and retail) today, totaling 289,470, down 2.8 percent, versus CY2016. There were 306 selling days in CY2017, versus 305 in CY2016; the full-year DSR represented a decrease of 3.1 percent.

Key December and CY2017 sales notes:

• As part of Mazda's brand value management strategy, MNAO continued to significantly reduce fleet sales with 11,346 vehicles sold in CY2017. This number represents a decrease of 44.3 percent year-over-year (YOY).
• Backing fleet numbers out of the total vehicles sold, MNAO posted a 0.2 percent increase in retail-only sales for CY2017, with 278,124 vehicles sold.
• Mazda CX-5 posted record sales numbers in December, marking its best-ever month since first going on sale in February of 2012. Posting its tenth best-ever month in CY2017, CX-5 recorded a YOY increase of 17.6 percent, with 14,097 vehicles sold in December.
• Following the introduction of the new 2017 Mazda CX-5 in March, a record 127,563 CX-5 vehicles were sold in CY2017; marking an increase of 13.7 percent YOY, and beating its previous best-ever sales year in CY2016.
• Sales of the seven-passenger Mazda CX-9 rose 26.3 percent YOY, with 3,276 vehicles sold in the month of December. With 25,828 vehicles sold in CY2017, the CX-9 finished the year up 60.9 percent.
• The Mazda MX-5 Miata finished December down 32.0 percent YOY, with 493 vehicles sold, while full-year sales of the two-seat roadster were 11,294, marking a YOY increase of 19.3 percent.
• As crossover vehicle sales continue to dominate the U.S. market, Mazda's CX-line posted YOY sales growth, with CX-3, CX-5 and CX-9 posting an increase of 16.8 percent in December. The three crossover vehicles finished the year up 15.6 percent, with 169,746 vehicles sold in CY2017.
• With much of the U.S. now in the winter months, Mazda's i-ACTIV All-Wheel Drive system – available as an option on all Mazda crossover SUVs – continues its popularity among crossover SUV buyers, with 59.9 percent of buyers choosing the option.
• MNAO reported Certified Pre-Owned (CPO) sales of 3,858 vehicles in the month of December, marking an increase of 20.8 percent YOY. Full-year sales resulted in a record CPO year for MNAO, posting YOY sales growth of 17.0 percent with 43,730 vehicles sold.

 

	Month-To-Date					Year-To-Date
	December	December	%	% MTD		December	December	%	% YTD
	2017	2016	Change	DSR		2017	2016	Change	DSR
Mazda3	5,669	8,102	(30.0)%	(27.3)%		75,018	95,567	(21.5)%	(21.8)%
Mazda5	-	2	(100.0)%	(100.0)%		10	375	(97.3)%	(97.3)%
Mazda6	1,776	3,688	(51.8)%	(50.0)%		33,402	45,520	(26.6)%	(26.9)%
MX-5 Miata	493	733	(32.7)%	(30.2)%		11,294	9,465	19.3%	18.9%
CX-3	1,582	1,646	(3.9)%	(0.2)%		16,355	18,558	(11.9)%	(12.2)%
CX-5	14,097	11,989	17.6%	22.1%		127,563	112,235	13.7%	13.3%
CX-9	3,276	2,594	26.3%	31.1%		25,828	16,051	60.9%	60.4%
Total Vehicles
CARS	7,938	12,525	(36.6)%	(34.2)%		119,724	150,930	(20.7)%	(20.9)%
TRUCKS	18,955	16,229	16.8%	21.3%		169,746	146,844	15.6%	15.2%
TOTAL	26,893	28,754	(6.5)%	(2.9)%		289,470	297,773	(2.8)%	(3.1)%
Selling Days	26	27				306	305