November 2017: Mazda North American Operations

[William Maley]

Mazda Reports November Sales

• Crossover SUV Sales Up as Mazda CX-5 Posts Record November Sales

IRVINE, Calif., Dec. 1, 2017 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported total November U.S. sales of 21,469 vehicles, representing a decrease of 2.6 percent versus November of last year. Year-to-date (YTD) sales through November are down 2.4 percent versus last year, with 262,577 vehicles sold.

Key November sales notes:

• The all-new Mazda CX-5 continued its record-breaking sales momentum in November, posting its best-ever November and its ninth best-ever month of CY2017, with 10,610 vehicles sold. This number represents an increase of 19.7 percent versus November of last year.
• Sales of Mazda's two-seat roadster, the MX-5 Miata, rose 25.8 percent year-over-year (YOY), with 487 vehicles sold in the month of November. This number includes both the MX-5 soft top and MX-5 RF.
• Mazda CX-3 recorded an increase of 11.7 percent YOY in the month of November, with 1,514 vehicles sold.
• Sales of the seven-passenger Mazda CX-9 rose 25.3 percent YOY with 2,499 vehicles sold in the month of November.
• As crossover SUVs continue to dominate the market, sales of Mazda's CX-line remain strong, with CX-3, CX-5 and CX-9 collectively reaching 14,623 vehicles sold in the month of November. This number represents an increase of 19.7 percent YOY, and a YTD increase of 15.4 percent.
• As most of the country prepares for snow in the coming months, the i-ACTIV All-Wheel Drive option continues to be a favorite among Mazda CX-line buyers, with 64.4 percent of customers choosing the AWD option in November.

 

	Month-To-Date					Year-To-Date
	November	November	%	% MTD		November	November	%	% YTD
	2017	2016	Change	DSR		2017	2016	Change	DSR
Mazda3	4,708	6,388	(26.3)%	(26.3)%		69,349	87,465	(20.7)%	(21.3)%
Mazda5	-	6	(100.0)%	(100.0)%		10	373	(97.3)%	(97.3)%
Mazda6	1,651	3,046	(45.8)%	(45.8)%		31,626	41,832	(24.4)%	(24.9)%
MX-5 Miata	487	387	25.8%	25.8%		10,801	8,732	23.7%	22.8%
CX-3	1,514	1,355	11.7%	11.7%		14,773	16,912	(12.6)%	(13.3)%
CX-5	10,610	8,865	19.7%	19.7%		113,466	100,246	13.2%	12.4%
CX-9	2,499	1,994	25.3%	25.3%		22,552	13,457	67.6%	66.4%
Total Vehicles
CARS	6,846	9,827	(30.3)%	(30.3)%		111,786	138,405	(19.2)%	(19.8)%
TRUCKS	14,623	12,214	19.7%	19.7%		150,791	130,615	15.4%	14.6%
TOTAL	21,469	22,041	(2.6)%	(2.6)%		262,577	269,019	(2.4)%	(3.1)%
Selling Days	25	25				280	278