Toyota News: Toyota Prius V To Cease Sales In U.S.

[William Maley]

The Toyota Prius V is an odd duck in the Prius family. The wagon/van shape offered buyers more space to carry stuff while returning high fuel economy numbers. But its run in the U.S. will be coming to a close at the end of this year.

"After six years and nearly 160,000 units sold in the U.S., the decision was made to end Prius V production for the U.S. and Puerto Rico this December," said Toyota's East Coast communications manager Corey Proffitt to Green Car Reports.

Proffitt went on to say the Prius V would continue to be sold in other markets around the world, but it is unclear whether Canada will be part of that or not.

Declining sales is the key reason Toyota is pulling the Prius V out of the U.S.

• 2011: 8,399
• 2012: 40,669
• 2013: 34,989
• 2014: 30,762
• 2015: 28,290
• 2016: 14,840
• 2017 (YTD): 8,299

The reason for the massive drop-off in 2016 is due to Toyota launching the RAV4 Hybrid with sales of 45,000 models. In 2017, Toyota has moved around 41,400 units.

Source: Green Car Reports

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[Robert Hall]

They need to do a Prius crossover..

[smk4565]

Rav4 and Highlander hybrid are where it is at.   The Prius serves a mission for being an affordable hybrid, huge mpg for the commuter types that do 95% of their driving alone.  But for families that want crossovers, the answer is already there with their hybrid crossovers, just advertise them more and make them better.  

They are selling 4,000+ Rav4 hybrids a month and I feel like they don't even advertise that they have it.

[FAPTurbo]

the prius v is a car without a market. the prius c's compact dimensions make more sense for city dwellers, and suburban types gravitating to crossovers would choose the hybrid RAV-4. 

prius v's do make excellent taxis though, and toyota would be smart to have the vehicle available for livery purchases.

[oldshurst442]

17 minutes ago, FAPTurbo said:

the prius v is a car without a market. the prius c's compact dimensions make more sense for city dwellers, and suburban types gravitating to crossovers would choose the hybrid RAV-4. 

prius v's do make excellent taxis though, and toyota would be smart to have the vehicle available for livery purchases.

 Montreal Taxis

 

Launched last year for Montreal's 375th. Our Taxis now adorn Bonjour to welcome the tourists.

Along with Hybrid Kia Souls and Tesla Model Xs. But the Prius is by far the more popular one.

Well...the Kia Soul Hybrid is pretty popular too.

 

[FAPTurbo]

the model x's are why i have the teo app on my phone next to lyft, but my business has me travelling to the US more than eastern canada

[Drew Dowdell]

Teo?

I'm surprised that the Prius V is going away. They must have sold well in Pittsburgh, I see a fair amount of them here. 

[daves87rs]

Not as many here, sadly......

[balthazar]

Another pod- never bothered to notice the differences within the prius line.

[ocnblu]

The Prius V is an "odd duck"?  Hello?  Has anyone SEEN the rest of the Prius family? 

[G. David Felt]

Toyota should just kill off the Prius line and roll it all into their existing products. No reason to have it as they did kill their other line. SImplify and put all the Hybrids and EV's into Toyota and call it a day.

[riviera74]

My stepfather traded in his Prius for a Prius V a couple of years ago, and he really likes it.  I am not surprised that the Prius V will no longer be made because it seems everyone wants a crossover these days.  A RAV4 hybrid does make a whole lot more sense than a Prius V from a room and comfort perspective, and the same goes for a Highlander hybrid.