October 2017: Mazda North American Operations

[William Maley]

Mazda Reports October Sales

• Record-Breaking Sales Momentum Continues for Mazda CX-5 Crossover SUV

IRVINE, Calif., Nov. 1, 2017 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported total October U.S. sales of 20,811 vehicles, representing a decrease of 8.4 percent versus October of last year. Year-to-date (YTD) sales through October are down 2.4 percent versus last year, with 241,108 vehicles sold.

Key October sales notes:

• The all-new Mazda CX-5 continued its record-breaking sales momentum in October, posting its best-ever October and its eighth best-ever month of CY2017, with 10,306 vehicles sold. This number represents an increase of 15.3 percent versus October of last year.
• Mazda's two-seat roadster, the Mazda MX-5 Miata, posted a year-over-year (YOY) increase of 18.2 percent. Total sales, which includes both the MX-5 soft top and MX-5 RF, remained strong in the month of October, reaching 597 vehicles sold.
• The seven-passenger Mazda CX-9 crossover SUV finished the month up 7.0 percent YOY, with 1,971 vehicles sold in the month of October.
• Total sales of Mazda's CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 9.9 percent YOY with 13,555 vehicles sold in the month of October. The i-ACTIV All-Wheel Drive option continues to be a favorite among Mazda CX-line buyers, with 63.5 percent of customers choosing the AWD option in October.

 

	Month-To-Date					Year-To-Date
	October	October	%	% MTD		October	October	%	% YTD
	2017	2016	Change	DSR		2017	2016	Change	DSR
Mazda3	4,534	6,946	(34.7)%	(32.1)%		64,641	81,077	(20.3)%	(20.9)%
Mazda5	-	2	(100.0)%	(100.0)%		10	367	(97.3)%	(97.3)%
Mazda6	2,125	2,924	(27.3)%	(24.4)%		29,975	38,786	(22.7)%	(23.3)%
MX-5 Miata	597	505	18.2%	22.9%		10,314	8,345	23.6%	22.6%
CX-3	1,278	1,550	(17.5)%	(14.3)%		13,259	15,557	(14.8)%	(15.4)%
CX-5	10,306	8,942	15.3%	19.9%		102,856	91,381	12.6%	11.7%
CX-9	1,971	1,842	7.0%	11.3%		20,053	11,463	74.9%	73.6%
Total Vehicles
CARS	7,256	10,377	(30.1)%	(27.3)%		104,940	128,578	(18.4)%	(19.0)%
TRUCKS	13,555	12,334	9.9%	14.3%		136,168	118,401	15.0%	14.1%
TOTAL	20,811	22,711	(8.4)%	(4.7)%		241,108	246,978	(2.4)%	(3.1)%
Selling Days	25	26				255	253