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September 2017: Mazda North American Operations


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Mazda Reports September Sales

  • Mazda CX-5 Crossover SUV Posts Best-Ever Sales Month

IRVINE, Calif., Oct. 3, 2017 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported total September U.S. sales of 25,738 vehicles, representing an increase of 3.4 percent versus September of last year. With 26 selling days in September 2017, versus 25 the year prior, the company posted a decrease of 0.6 percent on a Daily Selling Rate (DSR) basis.

Key September sales notes:

  • The Mazda CX-5 posted its best-ever month since going on sale in February of 2012, with 12,440 vehicles sold in the month of September. This number represents an increase of 32.6 percent versus September of last year, and marks its seventh best-ever month in CY2017.
  • Momentum around the Mazda MX-5 Miata continues, with the world's best-selling two-seat roadster posting a year-over-year (YOY) increase of 12.5 percent in the month of September. Total sales, which includes both the MX-5 soft top and MX-5 RF, reached 846 vehicles sold in the month of September.
  • Sales of the seven-passenger Mazda CX-9 rose 0.9 percent YOY with 1,850 vehicles sold in the month of September.
  • Total sales of Mazda's CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 23.6 percent YOY with 15,743 vehicles sold in the month of September. Among CX buyers, Mazda customers continue to choose the AWD option, with 62.2 percent of CX-line vehicles sold in September being equipped with i-ACTIV All-Wheel Drive.
  • Mazda reported Certified Pre-Owned (CPO) sales of 3,580 vehicles, marking a YOY increase of 29.0 percent.
 

Month-To-Date

 

Year-To-Date

 
                   
 

September

September

%

% MTD

 

September

September

%

% YTD

 

2017

2016

Change

DSR

 

2017

2016

Change

DSR

 
                     

Mazda3

6,112

7,350

(16.8)%

(20.0)%

 

60,107

74,131

(18.9)%

(20.0)%

 

Mazda5

1

3

(66.7)%

(67.9)%

 

10

365

(97.3)%

(97.3)%

 

Mazda6

3,036

4,052

(25.1)%

(28.0)%

 

27,850

35,862

(22.3)%

(23.4)%

 

MX-5 Miata

846

752

12.5%

8.2%

 

9,717

7,840

23.9%

22.3%

 

CX-3

1,453

1,513

(4.0)%

(7.7)%

 

11,981

14,007

(14.5)%

(15.6)%

 

CX-5

12,440

9,385

32.6%

27.5%

 

92,550

82,439

12.3%

10.8%

 

CX-9

1,850

1,834

0.9%

(3.0)%

 

18,082

9,621

87.9%

85.5%

 
                     

Total Vehicles

                   
                     

CARS

9,995

12,157

(17.8)%

(20.9)%

 

97,684

118,201

(17.4)%

(18.4)%

 

TRUCKS

15,743

12,732

23.6%

18.9%

 

122,613

106,067

15.6%

14.1%

 
                     

TOTAL

25,738

24,889

3.4%

(0.6)%

 

220,297

224,267

(1.8)%

(3.1)%

 
                     
                     

Selling Days

26

25

     

230

227

     
                     
                     
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