September 2017: American Honda Motor Co.

[William Maley]

Both Cars and Trucks Drive Record September Sales for American Honda

• American Honda sets new September records for total vehicle sales (up 6.8%) and total truck sales (up 0.5%)
• Honda Division also nets September records for total vehicles (up 7.4%), cars (up 14.5%) and trucks (up 0.2%); Acura trucks also set new September record (up 2.4%)
• Honda Civic smashes previous best September, jumping 25.8% over 2016
• Honda HR-V sets ninth straight monthly record, gaining 17.1% for best September  
• Honda core products Accord, Civic and CR-V combine for nearly 100,000 sales
• Acura MDX has record September as sales jump 8.9%

TORRANCE, Calif., Oct. 3, 2017 /PRNewswire/ -- American Honda Motor Co., Inc. today reported best-ever September total sales of 142,722 Honda and Acura vehicles, an increase of 6.8 percent vs. September 2016. Honda Division also set a new September record, gaining 7.4 percent on sales of 129,776 units. Honda cars and truck both set September records, with cars gaining 14.5 percent on sales of 69,407, and trucks up 0.2 percent on sales of 60,369 units, even as supplies of key truck models remain tight. Acura Division sales rose 1.0 percent on sales of 12,946 vehicles for the month, with trucks setting a new September record—gaining 2.4 percent on sales of 9,061 units.

Honda
Strong sales of both cars and trucks fired Honda brand sales gains in September, pushing the brand to new records for both. Civic stole the show, posting a 25.8 percent jump for a new September mark, while Accord gained nearly 10 percent for the month despite being at the end of its lifecycle. On the truck side, HR-V extended its streak of record sales months to nine, while Pilot enjoyed a double-digit gain helped by a recent increase in production volume. However, tight supplies of key models checked sales growth with the remainder of the Honda truck lineup.  

• Civic sales jumped 25.8 percent on sales of 35,452 to smash its previous September best.
• Accord posted a notable total 29,789 sales for the month, gaining 9.5 percent as it continues to buck industry sales trends even in its final days on the market.
• HR-V also set a new September mark, extending its 2017 record streak to nine months with a gain of 17.1 percent on sales of 8,024 units.
• Sales of Honda's Pilot rose sharply in September, up 11.8 percent on sales of 10,295 while CR-V posted another strong month of 30,956 despite inventory issues.

"Honda is enjoying a sales situation that, while still favoring truck growth, has been punctuated by new strength on the car side of the equation," said Jeff Conrad, senior vice president of the Automobile Division of American Honda. "After a strong media launch of the 2018 Accord last week, we're excited to see how this great new car contributes in the coming months."   

Acura
Acura sales rose slightly in September, continuing a steady pace driven by the on-going strength of the Acura MDX and RDX and supplemented by continued recent gains by Acura's gateway sedan, the ILX, which has performed well above the industry in the segment. Acura trucks set a new September best, driven by the MDX which also set a September record.

• ILX sales gained for the fourth straight month, rising 33.4 percent on September sales of 1,222.
• With production of the MDX now transferred completely to Ohio, production increases are already reaping benefits as MDX gained 8.9 percent on sales of 5,368 for a new September record.    

"Despite softened sales in several key segments where we compete, Acura was able to continue sales gains in September," said Jon Ikeda, vice president & general manager of the Acura division. "With production changes helping our MDX inventory, we will continue efforts to gain sales momentum."

	American Honda Vehicle Sales for September 2017
								Month-to-Date						Year-to-Date
								September 2017		September 2016	DSR** % Change		MoM % Change	September 2017		September 2016	DSR** % Change	YoY % Change
	American Honda Total							142,722		133,655	2.7%		6.8%	1,231,603		1,228,380	-0.2%	0.3%
	Total Car Sales							73,292		64,586	9.1%		13.5%	613,181		629,011	-2.9%	-2.5%
	Total Truck Sales							69,430		69,069	-3.3%		0.5%	618,422		599,369	2.7%	3.2%
	Honda						Total Car Sales	69,407		60,622	10.1%		14.5%	576,417		587,584	-2.3%	-1.9%
	Honda						Total Truck Sales	60,369		60,220	-3.6%		0.2%	541,060		521,069	3.4%	3.8%
	Acura						Total Car Sales	3,885		3,964	-5.8%		-2.0%	36,764		41,427	-11.6%	-11.3%
	Acura						Total Truck Sales	9,061		8,849	-1.5%		2.4%	77,362		78,300	-1.6%	-1.2%
	Total Domestic Car Sales							65,647		58,310	8.3%		12.6%	514,294		583,049	-12.2%	-11.8%
					Honda Division			61,856		54,448	9.2%		13.6%	478,353		542,679	-12.2%	-11.9%
					Acura Division			3,791		3,862	-5.6%		-1.8%	35,941		40,370	-11.4%	-11.0%
	Total Domestic Truck Sales							69,430		69,069	-3.3%		0.5%	618,422		599,369	2.7%	3.2%
					Honda Division			60,369		60,220	-3.6%		0.2%	541,060		521,069	3.4%	3.8%
					Acura Division			9,061		8,849	-1.5%		2.4%	77,362		78,300	-1.6%	-1.2%
	Total Import Car Sales							7,645		6,276	17.1%		21.8%	98,887		45,962	114.2%	115.1%
					Honda Division			7,551		6,174	17.6%		22.3%	98,064		44,905	117.4%	118.4%
					Acura Division			94		102	-11.4%		-7.8%	823		1,057	-22.5%	-22.1%
	Total Import Truck Sales							0		0	0.0%		0.0%	0		0	0.0%	0.0%
					Honda Division			0		0	0.0%		0.0%	0		0	0.0%	0.0%
					Acura Division			0		0	0.0%		0.0%	0		0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total							129,776		120,842	3.3%		7.4%	1,117,477		1,108,653	0.4%	0.8%
			* ACCORD					29,789		27,204	5.3%		9.5%	250,802		258,619	-3.4%	-3.0%
			* CIVIC					35,452		28,184	20.9%		25.8%	284,380		283,783	-0.2%	0.2%
			CLARITY					66		0	0.0%		0.0%	532		0	0.0%	0.0%
			CR-Z					27		165	-84.3%		-83.6%	651		1,864	-65.2%	-65.1%
			* FIT					4,073		5,068	-22.7%		-19.6%	40,049		43,255	-7.8%	-7.4%
			INSIGHT					0		1	-100.0%		-100.0%	3		63	-95.3%	-95.2%
			CROSSTOUR					0		5	-100.0%		-100.0%	5		725	-99.3%	-99.3%
			* CR-V					30,956		31,884	-6.6%		-2.9%	280,933		263,493	6.2%	6.6%
			HR-V					8,024		6,853	12.6%		17.1%	74,034		58,270	26.5%	27.1%
			ODYSSEY					8,310		8,954	-10.8%		-7.2%	75,309		94,835	-20.9%	-20.6%
			PILOT					10,295		9,206	7.5%		11.8%	84,203		90,999	-7.9%	-7.5%
			RIDGELINE					2,784		3,318	-19.3%		-16.1%	26,576		12,747	107.6%	108.5%
				***		Memo: Accord FHEV		2,278		1,160	88.8%		96.4%	17,430		2,880	502.6%	505.2%
						Memo: Civic Hybrid		2		38	-94.9%		-94.7%	60		855	-93.0%	-93.0%
	Acura Division Total							12,946		12,813	-2.8%		1.0%	114,126		119,727	-5.1%	-4.7%
			ILX					1,222		916	28.3%		33.4%	9,073		11,747	-23.1%	-22.8%
			NSX					26		38	-34.2%		-31.6%	355		83	325.9%	327.7%
			RLX / RL					94		102	-11.4%		-7.8%	823		1,053	-22.2%	-21.8%
			TLX					2,543		2,908	-15.9%		-12.6%	26,513		28,540	-7.5%	-7.1%
			TSX					0		0	0.0%		0.0%	0		4	-100.0%	-100.0%
			MDX					5,368		4,930	4.7%		8.9%	38,182		39,578	-3.9%	-3.5%
			RDX					3,693		3,919	-9.4%		-5.8%	39,180		38,722	0.7%	1.2%
				***		Memo: ILX Hybrid		0		0	0.0%		0.0%	0		1	-100.0%	-100.0%
						Memo: RLX Hybrid		18		24	-27.9%		-25.0%	161		158	1.5%	1.9%
						Memo: MDX Hybrid		239		0	0.0%		0.0%	1,075		0	0.0%	0.0%
	Selling Days							26		25				230		229
	**** Hybrid							2,590		1,426	74.6%		81.6%	19,735		5,904	232.8%	234.3%
	*    Honda and Acura vehicles are made of domestic & global sourced parts
	**   Daily Selling Rate
	***  Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX