September 2017: Audi of America

[William Maley]

Audi of America reports September sales increase as Q7 and all-new Q5 lead consumer demand

• Q7 sales rose 43 percent; all-new Q5 sales up 16 percent
• Sales of the new-to-U.S. A5 Sportback totaled 1,203
• SUV sales increased 19 percent; sedan sales rose 1 percent

HERNDON, Virginia, October 3, 2017 – Audi of America reported a September sales increase of 9.6 percent to 19,308 deliveries, as the all-new Q5, the Q7, and the all-new A5 Sportback helped drive consumer demand.

September marked the 81st straight record sales month for Audi of America. The previous September record was set last year with 17,617 deliveries. Through September, Audi has now sold 160,914 vehicles in the U.S. this year, more than any year before 2013. Through September sales have increased 5.7 percent.

Consumer demand for Audi SUVs increased deliveries of the new Q5 to 4,596 and the Q7 to 3,538, with the Q7 rising 43 percent over last year and 22 percent year-to-date. September was the best sales month ever for the Q7. Audi SUV sales overall grew more than 19 percent in September and made up 52 percent of the sales mix. Audi SUV sales have increased 13 percent this year.

The A5 Cabriolet, Coupe and the new Sportback sales more than tripled to 2,360. The A5 Sportback sales totaled 1,203 in September.

Audi sedan deliveries totaled 9,356 for the month, up 1 percent from last year.

“We’re encouraged by the consumer demand for our all-new Q5 and A5 models and we’re looking forward to a strong fourth-quarter finish as we head into 2018,” said Cian O’Brien, chief operating officer, Audi of America.

AUDI US SNAPSHOT	--MTD--			--YTD--
Model Line	Sep '17  Actual	Sep '16  Actual	Yr/Yr %  change	Sep '17  YTD  Actual	Sep '16  YTD Actual	Yr/Yr %  change
A3	1,844	1,897	-2.8%	16,247	21,914	-25.9%
A3 e-tron	85	312	-72.8%	2,552	2,949	-13.5%
A4	2,585	3,175	-18.6%	25,252	23,671	6.7%
A5	2,360	746	216%	13,957	6,672	109.2%
A6	1,210	1,599	-24.3%	11,777	13,709	-14.1%
A7	504	541	-6.8%	3,439	4,588	-25.0%
A8	276	335	-17.6%	2,386	2,951	-19.1%
allroad	294	282	4.3%	2,299	1,406	63.5%
Q3	1,818	1,919	-5.3%	14,653	14,444	1.4%
Q5	4,596	3,957	16.1%	39,226	35,195	11.5%
Q7	3,538	2,475	42.9%	26,778	21,885	22.4%
R8	41	84	-51.2%	642	530	21.1%
TT	157	295	-46.8%	1,706	2,265	-24.7%
Total Audi Sales	19,308	17,617	9.6%	160,914	152,179	5.7%
Total CPO Sales	4,225	3,531	19.7%	35,808	34,529	3.7%

 

NOTES:

- A3 includes A3 Sedan, S3 Sedan and A3 Cabriolet, but does not include A3 Sportback e-tron.

- A4 includes A4 Sedan and S4 Sedan, but does not include A4 allroad.

- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.

- A6 includes A6 Sedan and S6 Sedan.

- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.

- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.

- Q5 includes Q5 and SQ5.

- R8 includes R8 Coupe and R8 Spyder.

- TT includes TT Coupe, TTS Coupe and TT Roadster.

[balthazar]

A7 and A8 continue to teeter on the edge of irrelevancy.

[Drew Dowdell]

23 minutes ago, balthazar said:

A7 and A8 continue to teeter on the edge of irrelevancy.

It's a shame because they're both great vehicles.

[ccap41]

I LOVE the look of the 7.

[G. David Felt]

1 hour ago, balthazar said:

A7 and A8 continue to teeter on the edge of irrelevancy.

Makes one wonder when these numbers are better than Toyota Land Cruiser, what is keeping Toyota from offing that old dino? Must be a feeling that it is better to have something outdated in the space than nothing at all.

[Drew Dowdell]

9 minutes ago, dfelt said:

Makes one wonder when these numbers are better than Toyota Land Cruiser, what is keeping Toyota from offing that old dino? Must be a feeling that it is better to have something outdated in the space than nothing at all.

Land Cruiser sells globally to a lot more locations than Audi does. It also shares a lot of parts with other Toyotas. It is one of the few truly global vehicles out there that doesn't change much from country to country and sells everywhere.

[G. David Felt]

Just now, Drew Dowdell said:

Land Cruiser sells globally to a lot more locations than Audi does. It also shares a lot of parts with other Toyotas. It is one of the few truly global vehicles out there that doesn't change much from country to country and sells everywhere.

Makes sense, I wonder what the global run rate is for the beast?