August 2017: Mazda North American Operations

[William Maley]

Mazda Reports August Sales

Mirroring Changes in Customer Tastes Across the Industry, Momentum Continues for Mazda's Crossover SUV Line as CX-5 Posts Record Sales for Fifth Month in a Row

IRVINE, Calif., Sept. 1, 2017 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported total August U.S. sales of 25,846 vehicles, representing a decrease of 1.0 percent versus August of last year. Year-to-date sales through August are down 2.4 percent versus last year, with 194,559 vehicles sold. With 27 selling days in August 2017, versus 26 the year prior, on a Daily Selling Rate (DSR) basis, the company posted a decrease of 4.7 percent.

Key August sales notes:

• Mazda CX-5 continued its sales streak, posting its fifth record-breaking month in a row. With 11,631 vehicles sold in the month of August, the mid-size crossover SUV posted an increase of 9.6 percent over August of last year.
• Sales of the Mazda MX-5 Miata rose 9.5 percent year-over-year (YOY), with 901 vehicles sold in the month of August. This number includes both the MX-5 soft top and MX-5 RF.
• Total sales of Mazda's CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 6.5 percent in August, with 14,868 vehicles sold.
• Mazda's predictive i-ACTIV All-Wheel Drive remains a popular choice among customers purchasing crossover SUVs, with 64.3 percent of CX-line vehicles sold in August being equipped with the AWD option.

	Month-To-Date					Year-To-Date
	August	August	%	% MTD		August	August	%	% YTD
	2017	2016	Change	DSR		2017	2016	Change	DSR
Mazda3	6,754	7,297	(7.4)%	(10.9)%		53,995	66,781	(19.1)%	(19.9)%
Mazda5	-	16	(100.0)%	(100.0)%		9	362	(97.5)%	(97.5)%
Mazda6	3,323	4,006	(17.0)%	(20.1)%		24,814	31,810	(22.0)%	(22.8)%
MX-5 Miata	901	823	9.5%	5.4%		8,871	7,088	25.2%	23.9%
CX-3	1,436	1,492	(3.8)%	(7.3)%		10,528	12,494	(15.7)%	(16.6)%
CX-5	11,631	10,612	9.6%	5.5%		80,110	73,054	9.7%	8.6%
CX-9	1,801	1,863	(3.3)%	(6.9)%		16,232	7,787	108.4%	106.4%
Total Vehicles
CARS	10,978	12,142	(9.6)%	(12.9)%		87,689	106,044	(17.3)%	(18.1)%
TRUCKS	14,868	13,967	6.5%	2.5%		106,870	93,335	14.5%	13.4%
TOTAL	25,846	26,109	(1.0)%	(4.7)%		194,559	199,378	(2.4)%	(3.4)%
Selling Days	27	26				204	202

[G. David Felt]

Cars are being murdered and cuv's are doing decent. Surprised Mazda is doing this well.