August 2017: Volkswagen of America, Inc.

[William Maley]

VOLKSWAGEN OF AMERICA REPORTS AUGUST 2017 SALES RESULTS

• August sales totaled 32,015 units, an increase of 9 percent over August 2016
• Year-to-date sales totaled 220,344, an increase of 6.4 percent
• Sales of the all-new 2018 Atlas totaled 2,807 units
• Sales of the all-new 2018 Tiguan totaled 2,516 units

Herndon, VA — (September 1, 2017) Volkswagen of America, Inc. (VWoA) today reported sales of 32,015 units delivered in August 2017, a 9 percent increase over August 2016. With 220,344 units delivered year-to-date in 2017, the company is reporting an increase of 6.4 percent in year-over-year sales.

August marked the first full month of sales for the all-new 2018 Volkswagen Tiguan; deliveries for the month totaled 2,516 units. The 2018 Tiguan was redesigned and specifically engineered to meet the needs of American customers, with a more sophisticated and spacious interior, flexible seating, and available high-tech infotainment and driver-assistance features.

Volkswagen will continue sales of the current generation Tiguan and will introduce the 2017 Tiguan Limited, based off the original platform. The Tiguan Limited reconfigures the offer structure for low complexity and high value in the compact SUV space.

The 2018 Tiguan joins the Chattanooga-built Atlas in Volkswagen’s expanded SUV lineup. Deliveries of the Atlas totaled 2,807 for the month.

August 2017 Sales

	August 17	August 16	Yr/Yr% change	August 17  YTD	August  16 YTD	Yr/Yr% change
Golf	1,436	1,141	25.9%	9,873	8,467	16.6%
GTI	2,117	2,081	1.7%	14,597	15,350	-4.9%
Golf R	100	107	-6.5%	2,584	2,899	-10.9%
e-Golf	317	454	-30.2%	2,512	2,253	11.5%
Golf SportWagen	1,991	1,057	88.4%	20,225	7,544	168.1%
Total Golf Family	5,961	4,840	23.2%	49,791	36,513	36.4%
Jetta Sedan	12,409	11,720	5.9%	78,958	81,444	-3.1%
Jetta SportWagen        (now Golf SportWagen)	N/A	N/A	N/A	N/A	5	-120.0%
Total Jetta	12,409	11,720	5.9%	78,957	81,449	-3.1%
Beetle Coupe	667	1,117	-40.3%	6,272	5,851	7.2%
Beetle Convertible	557	402	38.6%	5,132	3,969	29.3%
Total Beetle	1,224	1,519	-19.4%	11,404	9,820	16.1%
Eos*	N/A	N/A	N/A	1	387	-99.7%
Passat	5,714	7,389	-22.7%	45,994	46,751	-1.6%
CC	97	247	-60.7%	1,111	2,121	-47.6%
Tiguan	1,005	3,302	-69.6%	19,454	27,237	-28.6%
2018 Tiguan	2,516	N/A	N/A	3,109	N/A	N/A
Touareg	282	367	-23.2%	2,387	2,978	-19.8%
Atlas	2,807	N/A	N/A	8,136	N/A	N/A
TOTAL	32,015	29,384	9.0%	220,344	207,156	6.37%

*Eos production ended in July 2015

[G. David Felt]

VW seems to be making a steady comeback on the back of cars of all things.

[lengnert]

Well, it was early July when I helped a friend buy a Golf Sportwagon.  Very good car for the money.

There were other reasons beyond the pricing, but I can see why VW is starting to see a rebound in sales.