August 2017: Toyota Motor North America

[William Maley]

Toyota Motor North America Reports U.S. Sales for August 2017

• RAV4 sells more than 43,000 for all-time record back-to-back months
• TMNA posts best-ever August light truck sales
• Lexus NX, GX and Total LUV post best-ever August

PLANO, Texas (September 1, 2017) – Toyota Motor North America (TMNA) Inc., today reported August 2017 sales of 227,625 units. With one more selling day in August 2017 compared to August 2016, sales were up 6.8 percent on volume and up 2.8 percent on a daily selling rate (DSR) basis.
 
Toyota division posted August sales of 196,824 units, up 8 percent on a volume basis, and up 4 percent on a DSR basis.
 
"First and foremost, our thoughts are with all those suffering from the devastating effects of Hurricane Harvey," said Jack Hollis, group vice president and general manager, Toyota division. "Though demand softened in the last part of the month, August was still a good month for the industry. We continue to set records in light trucks, with RAV4 having its second consecutive month over 40,000, setting another all-time best-ever, and the all-new Camry is off to a great start. Now, as we launch our Camry marketing campaign today, we look forward to gaining even more momentum. "
 
Lexus posted August sales of 30,801 units, down 0.4 percent on a volume basis, and down 4.1 percent on a DSR basis.
 
"Customers took advantage of our Golden Opportunity Sales Event and we were pleased to see Lexus sedans gain momentum for the month of August, most notably the ES,” said Jeff Bracken, Lexus group vice president and general manager. “We also saw a sales increase for the NX and GX luxury utility vehicles. As the new 2018 models begin to roll in, we expect strong sales as we head toward the end of the year."
 
August 2017 Highlights:

• Camry posts August sales of 37,051 units
• TMNA, Toyota and Lexus divisions post best-ever August for light trucks
• RAV4 sales up more than 30 percent to exceed 43,000 units for back-to-back, all-time best-ever months
• Highlander sales increased by nearly 26 percent; posts new best-ever August
• 4Runner sales of 10,358 units in August
• Tacoma sales rise by more than 13 percent in August
• Tundra posts August sales of 10,320 units
• ES posts sales of 6,404 units, up nearly 10 percent
• NX sets best-ever August, up 2 percent
• LX up nearly 11 percent in August
• RX sees more than 7 percent gain in August
• GX sets best-ever August, up nearly 34 percent

[G. David Felt]

Toyota is just killing it, I am surprised by the Rav4 sales, so overrated in my view and not very roomy for big people. Guess that Lemming boring look clearly is appealing to some.