July 2017: Mazda North American Operations

[William Maley]

Mazda Reports July Sales

• Mazda CX-5 Continues Record-Breaking Sales Trend

IRVINE, Calif., Aug. 1, 2017 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported July U.S. sales of 27,089 vehicles, representing a decrease of 3 percent versus July of last year. Year-to-date (YTD) sales through July are down 2.6 percent versus last year, with 168,713 vehicles sold. With 25 selling days in July 2017, versus 26 the year prior, the company posted an increase of 0.9 percent on a Daily Selling Rate (DSR) basis.

In July, Mazda became the only full-line automaker to have every 2017 model year vehicle tested by the Insurance Institute for Highway Safety (IIHS) be rated a "Top Safety Pick+," when equipped with optional front crash-prevention and specific headlights.

Key July sales notes:

• Achieving its fourth record-breaking sales month in a row, the Mazda CX-5 posted sales of 11,402 vehicles in the month of July. This number represents a YOY increase of 5.3 percent and is the best-ever July since the compact crossover SUV first went on sale in 2012.
• Sales of the Mazda MX-5 Miata remained strong in the month of July, with the roadster posting a year-over-year (YOY) increase of 13.2 percent. Total sales, which includes both the MX-5 soft top and MX-5 RF, reached 997 vehicles sold in the month of July.
• The three-row Mazda CX-9 finished the month up 3.3 percent YOY, with 2,318 vehicles sold.
• As crossover SUVs continue to dominate the market, sales of Mazda's CX-line remain strong, with the CX-3, CX-5 and CX-9 collectively reaching 15,201 vehicles sold in the month of July. This number represents an increase of 4.3 percent YOY, and a YTD increase of 15.9 percent.
• The i-ACTIV All-Wheel Drive option continues to be a favorite among Mazda CX-line buyers, with 62.9 percent of customers choosing the AWD option in the month of July.

	Month-To-Date					Year-To-Date
	July	July	%	% MTD		July	July	%	% YTD
	2017	2016	Change	DSR		2017	2016	Change	DSR
Mazda2	-	-	N/A	N/A		-	3	(100.0)%	(100.0)%
Mazda3	7,407	8,103	(8.6)%	(4.9)%		47,241	59,484	(20.6)%	(21.0)%
Mazda5	2	17	(88.2)%	(87.8)%		9	346	(97.4)%	(97.4)%
Mazda6	3,482	4,341	(19.8)%	(16.6)%		21,491	27,804	(22.7)%	(23.1)%
MX-5 Miata	997	881	13.2%	17.7%		7,970	6,265	27.2%	26.5%
CX-3	1,481	1,499	(1.2)%	2.8%		9,092	11,002	(17.4)%	(17.8)%
CX-5	11,402	10,831	5.3%	9.5%		68,479	62,442	9.7%	9.0%
CX-9	2,318	2,243	3.3%	7.5%		14,431	5,924	143.6%	142.2%
Total Vehicles
CARS	11,888	13,342	(10.9)%	(7.3)%		76,711	93,902	(18.3)%	(18.8)%
TRUCKS	15,201	14,573	4.3%	8.5%		92,002	79,368	15.9%	15.3%
TOTAL	27,089	27,915	(3.0)%	0.9%		168,713	173,269	(2.6)%	(3.2)%
Selling Days	25	26				177	176

 

[A Horse With No Name]

Holding their own and the Miata is up...can't complain about that in this economy...