June 2017: BMW Group U.S.

[William Maley]

BMW Group U.S. Reports June 2017 Sales

• BMW brand sales increase 0.4 percent
• MINI brand sales decrease 10.3 percent

Woodcliff Lake, NJ – July 3, 2017… Sales of BMW brand vehicles increased 0.4 percent in June for a total of 28,962 compared to 28,855 vehicles sold in June 2016. Year-to-date, the BMW brand is down 2.8 percent in the U.S. on sales of 149,086 vehicles compared to 153,436 sold in the first six months of 2016.

Notable vehicle sales in June include the BMW 5 Series which increased 42.9 percent to 4,068 cars, the BMW X1 which increased 62.5 percent to 3,221 vehicles, and the BMW X5 which increased 14.2 percent to 4,589 vehicles.

“The volatility that has characterized much of early 2017 is likely to continue through the second half of the year, requiring an even stronger focus on the quality of our business to achieve the desired results,” said Bernhard Kuhnt, President and CEO, BMW of North America. “We’re pleased to see the new BMW 5 Series sedan continues gaining strength as availability increases, and our Sports Activity Vehicles, especially the X1 and X5, remained strong favorites in June.”

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported June sales of 33,372 vehicles, a decrease of 1.2 percent from the 33,769 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 4.1 percent on sales of 171,291 vehicles in the first six months of 2017 compared to 178,580 in the same period in 2016.

MINI Brand Sales
For June, MINI USA reported 4,410 automobiles sold, a decrease of 10.3 percent from the 4,914 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 22,205 automobiles sold, a decrease of 11.7 percent from 25,144 automobiles sold in the first six months of 2016.

[balthazar]

My God- what happened to the 7-series??

[A Horse With No Name]

People realized what a bland over priced ride it was.

[smk4565]

I am shocked the 5-series had such a huge month.  Up 40%, is a lot.  Maybe since the 7-series doesn't offer much that a 5 offers, the buyers went there.   Because the S-class was down, so it wasn't like most months when the S-class just whips on the 7.

[balthazar]

The CT6 whipped on the 7...

[A Horse With No Name]

9 hours ago, balthazar said:

The CT6 whipped on the 7...

CT6 is a much better car.

10 hours ago, smk4565 said:

I am shocked the 5-series had such a huge month.  Up 40%, is a lot.  Maybe since the 7-series doesn't offer much that a 5 offers, the buyers went there.   Because the S-class was down, so it wasn't like most months when the S-class just whips on the 7.

Neither the S or the 7 are products I find appealing in the least.  But then again, I am not a luxury car buyer.

[smk4565]

15 hours ago, balthazar said:

The CT6 whipped on the 7...

But the 5-series outsold the CT6 4 to 1 and they cost the same.  In fact the 5-series can go over $100k and has 2 V8s.

Cadillac doesn't have a sedan that covers the 7-series price range, other than a loaded to the max CT6 vs a 740i.  But you can load up a Camry to Cadillac ATS price, I wouldn't call them competitors either.

[balthazar]

5-series in in a different size class- they aren't competing. Remember when the CTS "didn't compete" simply because it was a "tweener"? 5-series and CTS are competitors.

The fact is most journalists ARE putting the 7 & CT6 in the same class. They do with the 7 & S, don't they, and the S starts $15K higher.

[Drew Dowdell]

On 7/4/2017 at 2:03 PM, smk4565 said:

But the 5-series outsold the CT6 4 to 1 and they cost the same.  In fact the 5-series can go over $100k and has 2 V8s.

Cadillac doesn't have a sedan that covers the 7-series price range, other than a loaded to the max CT6 vs a 740i.  But you can load up a Camry to Cadillac ATS price, I wouldn't call them competitors either.

It doesn't matter what they can be priced at. It matters what price they sell at and Cadillac gets higher ATPs across the brand. No, it's not just Escalade propping up the average... CT6 buyers, XT5 buyers, and CTS buyers all tend to go mid to higher optioned cars.

[smk4565]

On 7/4/2017 at 2:16 PM, balthazar said:

5-series in in a different size class- they aren't competing. Remember when the CTS "didn't compete" simply because it was a "tweener"? 5-series and CTS are competitors.

The fact is most journalists ARE putting the 7 & CT6 in the same class. They do with the 7 & S, don't they, and the S starts $15K higher.

Really, the S-class is in a class of it's own.

53 minutes ago, Drew Dowdell said:

It doesn't matter what they can be priced at. It matters what price they sell at and Cadillac gets higher ATPs across the brand. No, it's not just Escalade propping up the average... CT6 buyers, XT5 buyers, and CTS buyers all tend to go mid to higher optioned cars.

I would guess the ATP of a 5-series is rather similar to the CT6 ATP. 

[Drew Dowdell]

24 minutes ago, smk4565 said:

Really, the S-class is in a class of it's own.

I would guess the ATP of a 5-series is rather similar to the CT6 ATP. 

Really? I don't know how that is possible when the 4-cylinder is the main seller of the 5-series while Cadillac dealers won't even stock the 4-cylinder CT6, most buyers head straight for the V6 or Turbo V6.  Then again you can build a $67,000 4-cylinder 5-series... but who would do that, right?