Dodge News: Dodge's Creative Way Of Reducing Demon Markups

[William Maley]

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It goes without saying that whenever a hotly awaited vehicle comes out, some dealers will mark them up to make a bit of cash. Recently, a picture was floating around of a Honda Civic Type R with $25,000 markup. The upcoming Dodge Challenger SRT Demon is another model that is prime for a markup. But the brand is taking steps to prevent this.

Today, the brand announced their plans on dealers ordering a Challenger Demon. To be eligible for ordering a demon, a dealer must have sold more than one Hellcat in the last year. From there, Dodge will calculate a dealer's allocation based on sales performance - 60 percent SRT Hellcat and 40 percent Charger and Challenger sales.

Dealers will only be allowed to order as many Demons as they are allocated, which will disappoint some dealers as they have been taking deposits on the Demon.

If a dealer is considering marking up their allotment of Demons, their orders will be pushed to back of the line. Those who sell at MSRP or lower will get priority scheduling, meaning the buyer could end up with a lower build number.

“We know some dealers may be tempted to sell to the highest bidder, but we are encouraging them to leverage the Demon as a halo for both the brand and their dealership, to bring customers into their showrooms and see everything we have to offer.” said Tim Kuniskis, head of Dodge.

Source: Dodge
Press Release is on Page 2

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Dodge Announces U.S. Dealer Allocation Plan for 840-horsepower Dodge Challenger SRT Demon

Demon allocation process designed to build the Dodge brand halo; prioritizes orders that are at or below Manufacturer’s Suggested Retail Price (MSRP)

• New Dodge Challenger SRT Demon starts at a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $84,995 (including $1,700 gas guzzler tax, excluding $1,095 destination); Demon crate unleashes full power for $1
• Demons sold at or below MSRP will receive priority scheduling resulting in lower serial numbers; Demons sold at a price that exceeds MSRP will be produced after priority production is completed
• Dealers can only order as many Demons as they are allocated
• New Demon Concierge hotline and website to provide direct communication for customers and dealers to track their order
• U.S. dealers can start placing orders for the Demon on Wednesday, June 21
• Production of limited-edition, serialized, single model-year (3,000 United States/300 Canada) Challenger SRT Demon begins later this summer; deliveries to Dodge//SRT dealers to begin this fall

June 20, 2017 , Auburn Hills, Mich. - The limited-production, 840-horsepower Dodge Challenger SRT Demon – the fastest quarter-mile production car ever – is due to start arriving in dealerships this fall. Today, Dodge is announcing just how it will allocate these rare beasts to its dealer body.

“We learned a lot when we launched the wildly popular SRT Hellcats,” said Tim Kuniskis, Head of Passenger Car Brands, Dodge, SRT, Chrysler and FIAT—FCA North America. “We’ve taken that information and created an allocation plan that is clear and concise, builds on Demon’s position as the Dodge//SRT halo and makes it easy for our customers to understand how they can put a Demon into their garage and, ultimately, out on the drag strip.”
 
The Dodge Challenger SRT Demon is the first-ever production car to do a front-wheel lift, as certified by Guinness World Records, and it’s the world’s fastest quarter-mile production car with an elapsed time (ET) of 9.65 seconds at 140 miles per hour (mph), as certified by National Hot Rod Association (NHRA). It also registers the highest g-force (1.8 g) ever recorded at launch in a production car.
 
“The 2018 Dodge Challenger Demon represents the best of what Dodge//SRT stands for – performance capabilities that are second to none, iconic styling and a heritage built on pushing the boundaries of what is possible at a price that is attainable,” Kuniskis added. “We know some dealers may be tempted to sell to the highest bidder, but we are encouraging them to leverage the Demon as a halo for both the brand and their dealership, to bring customers into their showrooms and see everything we have to offer.”

The 2018 Dodge Challenger SRT Demon allocation plan is consistent with that philosophy. Here is how Demon will be allocated to dealers:

• To be eligible to order a Challenger SRT Demon, dealers must have sold more than one SRT Hellcat in the last 12 months
• Dealer allocation will be based on 60 percent SRT Hellcat and 40 percent Charger and Challenger sales performance
• Dealers can only order as many Demons as they are allocated
• Demons sold at or below MSRP will receive priority scheduling resulting in lower serial numbers
• Demons sold for a price that exceeds MSRP will be produced after priority production is completed

Dodge is also creating a new Demon Concierge hotline (800-998-1110) to provide direct communication for customers and dealers. A new website will also allow them to track their orders at www.dodge.com.
 
To qualify as a verified sold order, an acknowledgement document must be completed and signed by the customer, the dealer and be notarized. The document must be received by the Demon Concierge before the vehicle will be slated for production. This important document serves two purposes:

• Provides a detailed list of safety considerations, technical specifications and features on the vehicle; and
• Helps determine priority production based on customer-facing contract price

Dealers can start placing orders for the Demon on Wednesday, June 21. Production of the limited-edition, serialized, single model-year (3,000 United States/300 Canada) Challenger SRT Demon begins later this summer; deliveries to Dodge//SRT dealers to begin this fall.

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[daves87rs]

Good!

[A Horse With No Name]

14 minutes ago, daves87rs said:

Good!

Yes, given the arrogance of a local dealer when I looked at a Civic Si..I say keep it fair for everyone...

[Stew]

This should start a trend for all dealers

[oldshurst442]

This wreaks of socialism (allocation based on sales performance) and Communism (profit limitations by trying to reduce Dealer mark-ups)

This is nothing but a Liberal agenda!  Either that or this is Anti-American!

I havent decided what route I should take with this rant but one thing is for sure...the Dodge Hellcat or Demon is the Anti-Christ!!!

 

What we really need to complete the Apocalypse is for the serpent to show up again and entice and lure and tempt Eve again with a shiny new red apple...

 

As we already have a nice Catholic Priest trying to exorcise the Beast!

 

I realize it takes 4 ponies to commence the Apocalypse...there is this guy right here!

1000 HP BANDIT rising from burning ashes FIREBIRD TRANS AM resurrection!

They all got the Devil inside!!!

 

 

 

Edited June 20, 2017 by oldshurst442

[A Horse With No Name]

You have that as wrong my Canadian friend, the June frost has addled your brain as always in the great white uninhabited north.

This smells of libertarian ism and anarchy, white hot rebellion against authority!

...and it is time you evil cannuks abandon your socialist ways and join the rebellion...

Since Cmicassa was in the service...he can just enlist...

 

Smoking white hot rebellion...

[A Horse With No Name]

 

Alas, my Canadian friend, your first girlfriend told me that you were like the new Demon in your prime...both of you were good for about 9 seconds of excitement and then it was all done...

 

Even though this is a Canadian bird it is all about the red white and blue, baby!

 

Or if you prefer it white hot in the great white north...

[A Horse With No Name]

 

Your snake also has its mind addled by the great white north....it is trying to swallow the whole horizon at an astonishing rate of speed...

 

Your priest is needed because the fool in the orange Mustang cries out for God after going 220 miles per hour at the Texas mile...

A stock C7 Z06 will do about 170 or 175 at the Texas mile, so this snake puts about 50 miles per hour on that...

 

[A Horse With No Name]

Obviously there is some kind of divine spirit sent down by the gods of speed, because they blessed the snake with an additional 27 miles per hour at the big end...

 

And Loki the god of confusion and chaos must be happy, as it is an American car running almost 294 miles per hour at the Texas mile...

[oldshurst442]

9 seconds of excitement and its all gone...LOL

Good one!

Actually, all vids you posted were right on!

Oh....this caption surmises well my first girlfriend 

6 minutes ago, A Horse With No Name said:

Your snake also has its mind addled by the great white north....it is trying to swallow the whole horizon at an astonishing rate of speed...

Something about my snake and her trying to swallow it whole at an astonishing rate of speed!!!

 

[A Horse With No Name]

....Louis Chevrolet was a Frenchman who raced Fords....Chevrolet would ahve its own coming to Jesus moment...

 

1 minute ago, oldshurst442 said:

9 seconds of excitement and its all gone...LOL

Good one!

Actually, all vids you posted were right on!

Oh....this caption surmises well my first girlfriend 

Something about my snake and her trying to swallow it whole at an astonishing rate of speed!!!

 

Good one....!  Hope she could drive Stick...and get the hole shot...

 

 

...but getting back to Jesus...this Camaro will make you scream his name faster than that priest...

1 hour ago, Stew said:

This should start a trend for all dealers

Yes, I want all car dealers to stock cars that run 9 second quarter mile times and make over 800 horsepower...would beat the heck out of the Hyundai Santa Fe....

But they will ahve to catch this beast...

 

[Stew]

5 minutes ago, A Horse With No Name said:

....Louis Chevrolet was a Frenchman who raced Fords....Chevrolet would ahve its own coming to Jesus moment...

 

Good one....!  Hope she could drive Stick...and get the hole shot...

 

 

...but getting back to Jesus...this Camaro will make you scream his name faster than that priest...

Yes, I want all car dealers to stock cars that run 9 second quarter mile times and make over 800 horsepower...would beat the heck out of the Hyundai Santa Fe....

But they will ahve to catch this beast...

 

I meant controlling markup, but that works too lol.

 

 

[A Horse With No Name]

 

1 minute ago, Stew said:

I meant controlling markup, but that works too lol.

 

 

Controlling her makeup....that much acceleration is likely to smear it all over her face...

2 minutes ago, Stew said:

I meant controlling markup, but that works too lol.

 

 

I figured you did, I was just busting your chops...

[oldshurst442]

This would be the last temptation of Christ!

This snake would have him in all kinds of sins!

 

[A Horse With No Name]

1 minute ago, oldshurst442 said:

This would be the last temptation of Christ!

This snake would have him in all kinds of sins!

 

Ohhh absolutely....

I am hoping to never repent of my automotive lusts, personally...

[Frisky Dingo]

Meh. I can see both sides of it, honestly.

 

Although, even it at MSRP, I couldn't fathom buying a Demon over one of these-

[A Horse With No Name]

3 minutes ago, Frisky Dingo said:

Meh. I can see both sides of it, honestly.

 

Although, even it at MSRP, I couldn't fathom buying a Demon over one of these-

That, A Cayman, or any number of other cars. 85K will also buy a truly nice 911....

[Frisky Dingo]

Just now, A Horse With No Name said:

That, A Cayman, or any number of other cars. 85K will also buy a truly nice 911....

 

Well, I'm trying to limit my comparison to new cars that share at least a somewhat similar philosophy.

A 2LT Z06 with a few options comes in right around the Demon's starting price. For a car with similar straight line ability with minimal investment, and way more performance in other areas.

85 grand is a solid 10K away from a base 911, and there's no way I'd drop 85K on a Cayman. I'd save 10 grand and buy a loaded TT RS. Better straight line acceleration and power, more character, AWD, and all the handling I could ever want on the street.

[A Horse With No Name]

8 minutes ago, Frisky Dingo said:

 

Well, I'm trying to limit my comparison to new cars that share at least a somewhat similar philosophy.

A 2LT Z06 with a few options comes in right around the Demon's starting price. For a car with similar straight line ability with minimal investment, and way more performance in other areas.

85 grand is a solid 10K away from a base 911, and there's no way I'd drop 85K on a Cayman. I'd save 10 grand and buy a loaded TT RS. Better straight line acceleration and power, more character, AWD, and all the handling I could ever want on the street.

I wonder what the depreciation curve is on the TT RS vs the Cayman.  If you have any real world information I would be honestly curious.

I kind of forget about the TT, but I really like it.

Sorry, meant to type used 911....but I would gladly spend an additional ten grand to get a 911 over the Demon.

[Frisky Dingo]

3 minutes ago, A Horse With No Name said:

I wonder what the depreciation curve is on the TT RS vs the Cayman.  If you have any real world information I would be honestly curious.

I kind of forget about the TT, but I really like it.

Sorry, meant to type used 911....but I would gladly spend an additional ten grand to get a 911 over the Demon.

Oh, I would too. I could easily build a 911 I'd be happy with out for about 110K all in. Figure in what you can actually buy that car for- ~7% off, and you're coming in a hair over 100 flat. 

 

As for the TT RS, if the last car is anything to go buy, the RS will enjoy significantly better residual values down the road. Audi RS cars typically do well anyway, and TT should only be more so.

[A Horse With No Name]

3 minutes ago, Frisky Dingo said:

Oh, I would too. I could easily build a 911 I'd be happy with out for about 110K all in. Figure in what you can actually buy that car for- ~7% off, and you're coming in a hair over 100 flat. 

 

As for the TT RS, if the last car is anything to go buy, the RS will enjoy significantly better residual values down the road. Audi RS cars typically do well anyway, and TT should only be more so.

...and for a hundred grand it is one hell of a bargain...

[oldshurst442]

To be fair, the Demon is kinda like a one-off specialty car.

And cars like the Demon were offered in the 1960s by all three Detroit area car companies

Like a 1964 Ford Fairlane Thunderbolt... only 100 were built, and all carried a disclaimer plate in the glovebox regarding the not-up-to-standard fit and finish of the fiberglass panels and plexi-glass windows.

Or a 1963 Pontiac Catalina Super Duty... with its famous drilled “Swiss Cheese” frame that was ordered on 15 cars. Power came from a special dual-quad version of Pontiac’s 421-cubic-inch V-8 that was also likely underrated at 405 hp. The engine option cost nearly as much as the car itself. The usual assortment of aluminum and plexi-glass were also specified to further lighten the car....

The Demon even mimics this as it only comes with 1 seat....(sure you could buy the other seats for 1 dollar each, but it IS marketed that it comes with ONLY the driver's seat)

It is a great way to celebrate these factory drag cars that were once part of the American scene and for somebody that cherishes those times, this is the car for him/her for that price!

Personally, a Demon is overkill for my tastes on so many levels starting with those fender flares and that giant air grabber hood. I prefer the Hellcat's more subdued look, if you could call the Hellcat more subdued. LOL!

800 plus horsepower is also overkill. So is 707, but 707 was the original mind blowin' number and the Hellcat was the first cool demonic name and logo that the name and logo that is  Demon is just....overkill and passé.

So yeah, Id forgo the Demon myself and would just get a Hellcat or Scatpack...

 

[Robert Hall]

1 hour ago, oldshurst442 said:

To be fair, the Demon is kinda like a one-off specialty car.

And cars like the Demon were offered in the 1960s by all three Detroit area car companies

Like a 1964 Ford Fairlane Thunderbolt... only 100 were built, and all carried a disclaimer plate in the glovebox regarding the not-up-to-standard fit and finish of the fiberglass panels and plexi-glass windows.

Or a 1963 Pontiac Catalina Super Duty... with its famous drilled “Swiss Cheese” frame that was ordered on 15 cars. Power came from a special dual-quad version of Pontiac’s 421-cubic-inch V-8 that was also likely underrated at 405 hp. The engine option cost nearly as much as the car itself. The usual assortment of aluminum and plexi-glass were also specified to further lighten the car....

The Demon even mimics this as it only comes with 1 seat....(sure you could buy the other seats for 1 dollar each, but it IS marketed that it comes with ONLY the driver's seat)

 

So yeah, Id forgo the Demon myself and would just get a Hellcat or Scatpack...

 

Yeah, the Thunderbolt is a good analogy for the Demon.. the Challenger I'd like to have would be like this---SRT 392 Scat Pack.  One of the few cars I like in white.  The gray is great also, esp. w/ the red and black interior.   I'd really like one in a 70s olive green or brown, though..cue the wachika-wachika music..

 

 

Edited June 21, 2017 by Cubical-aka-Moltar

[oldshurst442]

Im more of the "look at me"  colour combos when it comes to the sporty sports cars and regarding the  Challenger is no exception.

Although white and gray do look good, and so does black on the Challenger, I want the cops to see me with their own eyes 5 miles away without the radar to issue me a speeding ticket.

In other words, stealth is not what I look for in these types of cars....yes yes..a bit of an extrovert I am!!!

Go Mango with racing stripes

Sublime with black hood

 

The Scatpack with the Shaker and huge racing stripe from the shaker to the trunk of the car in blue

The classic Charger is in white for me though with the 440 Six Pack. 1970 R/T. No shaker.

Its the movie influence...Kowalski

 

 

 

[oldshurst442]

1971 Plymouth  'Cuda.

440 Six Pack with the Shaker Hood

 

[A Horse With No Name]

As absolutely wonderful as it gets...