May 2017: BMW Group U.S.

[William Maley]

BMW Group U.S. Reports May 2017 Sales

• BMW brand sales decrease 11.0 percent
• MINI brand sales decrease 11.6 percent

Woodcliff Lake, NJ – June 1, 2017… Sales of BMW brand vehicles decreased 11.0 percent in May for a total of 25,818 compared to 29,017 vehicles sold in May 2016. Year-to-date, the BMW brand is down 3.6 percent in the U.S. on sales of 120,124 vehicles compared to 124,581 sold in the first five months of 2016.

Notable vehicle sales in May include the BMW 5 Series which increased 12.7 percent to 3,677 cars, the BMW X1 which increased 12.6 percent to 2,489 vehicles, and the BMW X3 which increased 21.7 percent to 4,011 vehicles.

“Our all-new BMW 5 Series is now showing its strength as availability increases and production begins to match demand,” said Bernhard Kuhnt, President and CEO, BMW of North America. “At the same time, demand for BMW Sports Activity Vehicles remains solid with the X1 and the X3 delivering the standout numbers for May”

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported May sales of 29,878 vehicles, a decrease of 11.1 percent from the 33,612 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 4.8 percent on sales of 137,916 vehicles in the first five months of 2017 compared to 144,811 in the same period in 2016.

MINI Brand Sales
For May, MINI USA reported 4,060 automobiles sold, a decrease of 11.6 percent from the 4,595 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 17,792 automobiles sold, a decrease of 12.1 percent from 20,230 automobiles sold in the first five months of 2016.

[balthazar]

BMW could basically drop the i3, i8, 2-series, and 7-series (6 is already dead) and live off the 3, 4, and 5, car-wise.
CT6 May sales were just about double that of the 7.

[Drew Dowdell]

Those are some crushing sales numbers for BMW.  Buick sold nearly twice as many Encores as the entire Mini brand this month. 

[A Horse With No Name]

19 hours ago, Drew Dowdell said:

Those are some crushing sales numbers for BMW.  Buick sold nearly twice as many Encores as the entire Mini brand this month. 

They really seem to me to be resting on their laurels and not pushing the envelope at all.  Emotionally for me they have become really irrelevant as a brand.