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May 2017: Audi of America


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Audi of America reports May sales increase driven by consumer demand for SUVs, A4 and A5

  • Q7 SUV sales rose 14 percent for second-best month
  • SUV sales increased 6 percent for the month, 16 percent YTD
  • Demand for A4 sedan increased 9 percent; A5 sales up 150 percent

HERNDON, Virginia, June 1, 2017 – Audi of America reported a May sales increase of 2.5 percent to 19,197 vehicles, as the SUVs and the A4, A5 models led the gains.

May 2017 marked the 77th consecutive month of record sales for Audi of America, as well as the fifth-best sales month in the brand’s U.S. history. The previous May record was set last year with 18,728 vehicles sold. Through the first five months of 2017, Audi sales have risen 6.5 percent to 83,555 vehicles.

Consumer demand for Audi SUVs boosted May sales, with total deliveries in the segment increasing 6 percent over last May and 16 percent year-to-date. The Q7 led the gains with 3,048 vehicles sold, an increase of 14 percent and the second-best month on record for the model. Sales of the Q5 rose 4 percent over last year to 4,909 vehicles, and the Q3 posted 1,733 sales for the month, an increase of 1 percent.

The A4 sedan posted sales of 3,011 vehicles, a 9 percent increase for the month and an 18 percent gain year-to-date. A4 allroad sales jumped 200 percent to 318 vehicles. The A5 models recorded 2,047 deliveries in May, an increase of 150 percent from last year and 24 percent year-to-date.

“As the summer selling season begins, we are confident that the Audi product portfolio will support our sales momentum,” said Mark Del Rosso, chief operating officer, Audi of America. “That, coupled with the high caliber of our dealer network, continues to attract new fans to the brand and gives us optimism about our performance in a tightening market.”

AUDI US SNAPSHOT

--MTD--

--YTD--

Model Line

May '17 Actual

May '16 Actual

Yr/Yr % change

May '17 YTD  Actual

May '16 YTD Actual

Yr/Yr % change

A3

1,822

2,679

-32.0%

8,513

11,824

-28.0%

A3 e-tron

294

361

-18.6%

1,796

1,589

13.0%

A4

3,011

2,756

9.3%

14,247

12,117

17.6%

A5

2,047

818

150.2%

4,365

3,532

23.6%

A6

1,358

1,661

-18.2%

6,544

6,638

-1.4%

A7

181

560

-67.7%

2,066

2,569

-19.6%

A8

216

323

-33.1%

1,300

1,638

-20.6%

allroad

318

106

200.0%

1,132

703

61.0%

Q3

1,733

1,719

0.8%

7,345

6,749

8.8%

Q5

4,909

4,736

3.7%

21,249

17,567

21.0%

Q7

3,048

2,663

14.5%

13,618

12,128

12.3%

R8

105

67

56.7%

406

190

113.7%

TT

155

279

-44.4%

974

1,245

-21.8%

Total Audi Sales

19,197

18,728

2.5%

83,555

78,489

6.5%

Total CPO Sales

3,922

3,836

2.2%

18,946

19,222

-1.4%

 

 

NOTES:

- A3 includes A3 Sedan, S3 Sedan and A3 Cabriolet, but does not include A3 Sportback e-tron.

- A4 includes A4 Sedan and S4 Sedan, but does not include A4 allroad.

- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.

- A6 includes A6 Sedan and S6 Sedan.

- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.

- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.

- Q5 includes Q5 and SQ5.

- R8 includes R8 Coupe and R8 Spyder.

- TT includes TT Coupe, TTS Coupe and TT Roadster.

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1 minute ago, balthazar said:

6 out of 13 models under 300 units/mnth. Interesting... for those that groove on such metrics. ;)

They obviously have some work to do...

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