May 2017: Audi of America

[William Maley]

Audi of America reports May sales increase driven by consumer demand for SUVs, A4 and A5

• Q7 SUV sales rose 14 percent for second-best month
• SUV sales increased 6 percent for the month, 16 percent YTD
• Demand for A4 sedan increased 9 percent; A5 sales up 150 percent

HERNDON, Virginia, June 1, 2017 – Audi of America reported a May sales increase of 2.5 percent to 19,197 vehicles, as the SUVs and the A4, A5 models led the gains.

May 2017 marked the 77th consecutive month of record sales for Audi of America, as well as the fifth-best sales month in the brand’s U.S. history. The previous May record was set last year with 18,728 vehicles sold. Through the first five months of 2017, Audi sales have risen 6.5 percent to 83,555 vehicles.

Consumer demand for Audi SUVs boosted May sales, with total deliveries in the segment increasing 6 percent over last May and 16 percent year-to-date. The Q7 led the gains with 3,048 vehicles sold, an increase of 14 percent and the second-best month on record for the model. Sales of the Q5 rose 4 percent over last year to 4,909 vehicles, and the Q3 posted 1,733 sales for the month, an increase of 1 percent.

The A4 sedan posted sales of 3,011 vehicles, a 9 percent increase for the month and an 18 percent gain year-to-date. A4 allroad sales jumped 200 percent to 318 vehicles. The A5 models recorded 2,047 deliveries in May, an increase of 150 percent from last year and 24 percent year-to-date.

“As the summer selling season begins, we are confident that the Audi product portfolio will support our sales momentum,” said Mark Del Rosso, chief operating officer, Audi of America. “That, coupled with the high caliber of our dealer network, continues to attract new fans to the brand and gives us optimism about our performance in a tightening market.”

AUDI US SNAPSHOT	--MTD--			--YTD--
Model Line	May '17 Actual	May '16 Actual	Yr/Yr % change	May '17 YTD  Actual	May '16 YTD Actual	Yr/Yr % change
A3	1,822	2,679	-32.0%	8,513	11,824	-28.0%
A3 e-tron	294	361	-18.6%	1,796	1,589	13.0%
A4	3,011	2,756	9.3%	14,247	12,117	17.6%
A5	2,047	818	150.2%	4,365	3,532	23.6%
A6	1,358	1,661	-18.2%	6,544	6,638	-1.4%
A7	181	560	-67.7%	2,066	2,569	-19.6%
A8	216	323	-33.1%	1,300	1,638	-20.6%
allroad	318	106	200.0%	1,132	703	61.0%
Q3	1,733	1,719	0.8%	7,345	6,749	8.8%
Q5	4,909	4,736	3.7%	21,249	17,567	21.0%
Q7	3,048	2,663	14.5%	13,618	12,128	12.3%
R8	105	67	56.7%	406	190	113.7%
TT	155	279	-44.4%	974	1,245	-21.8%
Total Audi Sales	19,197	18,728	2.5%	83,555	78,489	6.5%
Total CPO Sales	3,922	3,836	2.2%	18,946	19,222	-1.4%

 

 

NOTES:

- A3 includes A3 Sedan, S3 Sedan and A3 Cabriolet, but does not include A3 Sportback e-tron.

- A4 includes A4 Sedan and S4 Sedan, but does not include A4 allroad.

- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.

- A6 includes A6 Sedan and S6 Sedan.

- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.

- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.

- Q5 includes Q5 and SQ5.

- R8 includes R8 Coupe and R8 Spyder.

- TT includes TT Coupe, TTS Coupe and TT Roadster.

[balthazar]

A8 is dead in the water.

[G. David Felt]

So is the A7, such terrible sales numbers.

[A Horse With No Name]

Overall they are picking up sales in a down market, so they are doing something right.

[balthazar]

6 out of 13 models under 300 units/mnth. Interesting... for those that groove on such metrics.

[A Horse With No Name]

1 minute ago, balthazar said:

6 out of 13 models under 300 units/mnth. Interesting... for those that groove on such metrics.

They obviously have some work to do...