April 2017: BMW Group U.S.

[William Maley]

BMW Group U.S. Reports April 2017 Sales

• BMW brand sales decrease 9.3 percent
• MINI brand sales decrease 27.4 percent

Woodcliff Lake, NJ – May 2, 2017… Sales of BMW brand vehicles decreased 9.3 percent in April for a total of 22,624 compared to 24,951 vehicles sold in April, 2016. Year-to-date, the BMW brand is down 1.3 percent in the U.S. on sales of 94,306 vehicles compared to 95,564 sold in the first four months of 2016.

"For BMW, tight supply of key models had a strong effect in April" said Bernhard Kuhnt, President and CEO, BMW of North America. "Our very popular new 5 Series is still ramping up production as the latest variants are making their way to our dealerships. Our Sports Activity Vehicles are still in high demand with the X1 and X3 turning in good results.”

Notable vehicle sales in April include the BMW X3 which increased 32.3 percent to 3,204 vehicles, the BMW X1 which increased 29.4 percent to 1,872 vehicles, and BMW 7 Series which increased 14.0 percent to 994 cars.

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported April sales of 26,105 vehicles, a decrease of 12.2 percent from the 29,747 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 2.8 percent on sales of 108,038 vehicles in the first four months of 2017 compared to 111,199 in the same period in 2016.

MINI Brand Sales
For April, MINI USA reported 3,481 automobiles sold, a decrease of 27.4 percent from the 4,796 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 13,732 automobiles sold, a decrease of 12.2 percent from 15,635 automobiles sold in the first four months of 2016.

[A Horse With No Name]

Not surprised to see MINI in decline, I think their day has come and gone.