April 2017: Mazda North American Operations

[William Maley]

Mazda Reports April Sales

• Mazda CX-5 Compact Crossover SUV Has Best-Ever April Sales

IRVINE, Calif., May 2, 2017 /PRNewswire/ -- Mazda North American Operations today reported April U.S. sales of 24,164 vehicles, representing a decrease of 7.8 percent versus April of last year. With 26 selling days in April 2017 versus 27 year-over-year in 2016, the adjusted daily sales rate is down 4.2 percent. Year-to-date sales through April are up 2.6 percent versus last year, with 93,235 vehicles sold.

Key April sales notes:

• A mix of both all-new 2017 Mazda CX-5 compact crossover SUVs and previous-generation models led to the nameplate's best April sales of all time with 11,334 sold. This represents a YOY increase of 28.4 percent during the 2017 CX-5's first full month of sales.
• The midsize, three-row Mazda CX-9 continues to build momentum, tallying 2,134 sales. This represents CX-9's best April since 2011 when it posted 2,750 sales.
• MX-5 Miata soft top and MX-5 RF retractable fastback sales continue to be strong, with 1,319 sold, a YOY increase of 21.5 percent. This represents MX-5's best April since 2008 when sales totaled 1,441 MX-5s.
• Total sales of Mazda's CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 40.5 percent YOY with 14,615 vehicles sold in the month of April. When making purchase decisions regarding crossover SUVs, a majority of Mazda customers continue to choose the AWD option, with 62.1 percent of CX-line vehicles sold in April being equipped with predictive i-ACTIV All-Wheel Drive.

	Month-To-Date					Year-To-Date
	April	April	%	% MTD		April	April	%	% YTD
	2017	2016	Change	DSR		2017	2016	Change	DSR
Mazda2	-	3	(100.0)%	(100.0)%		-	3	(100.0)%	(100.0)%
Mazda3	5,980	10,722	(44.2)%	(42.1)%		26,586	32,855	(19.1)%	(19.9)%
Mazda5	1	54	(98.1)%	(98.1)%		6	259	(97.7)%	(97.7)%
Mazda6	2,249	3,929	(42.8)%	(40.6)%		12,941	14,212	(8.9)%	(9.8)%
MX-5 Miata	1,319	1,086	21.5%	26.1%		4,701	3,495	34.5%	33.2%
CX-3	1,147	1,504	(23.7)%	(20.8)%		4,861	6,421	(24.3)%	(25.0)%
CX-5	11,334	8,826	28.4%	33.4%		35,708	32,433	10.1%	9.0%
CX-9	2,134	71	2905.6%	3021.2%		8,432	1,161	626.3%	619.1%
Total Vehicles
CARS	9,549	15,794	(39.5)%	(37.2)%		44,234	50,824	(13.0)%	(13.8)%
TRUCKS	14,615	10,401	40.5%	45.9%		49,001	40,015	22.5%	21.2%
TOTAL	24,164	26,195	(7.8)%	(4.2)%		93,235	90,838	2.6%	1.6%
Selling Days	26	27				101	100

[A Horse With No Name]

Glad to see the Miata and their crossovers doing well, the three is way down...

[loki]

i've shared something like this before: I wonder if the mazda5 (MPV) has any future plans to come back?  just curious...

I still think a small truck could work...

rumor around the 'net is either '18 MY 3 will be refreashed with skyactiv 2 or it'll be CY '18. not sure.  HCCI in a production vehicle will be interesting...not much word if it'll be the 2.0L, 2.5L or what....

[A Horse With No Name]

17 minutes ago, loki said:

i've shared something like this before: I wonder if the mazda5 (MPV) has any future plans to come back?  just curious...

I still think a small truck could work...

rumor around the 'net is either '18 MY 3 will be refreashed with skyactiv 2 or it'll be CY '18. not sure.  HCCI in a production vehicle will be interesting...not much word if it'll be the 2.0L, 2.5L or what....

It would have to be a complete refresh, the outgoing Mazda 5 had the crash worthiness of a leftover popcorn bag from a cinema.

[loki]

7 hours ago, A Horse With No Name said:

It would have to be a complete refresh, the outgoing Mazda 5 had the crash worthiness of a leftover popcorn bag from a cinema.

i don't doubt that... basically. but they redesigned ..basically everything else...not saying 1 more is insignificant...but for a "small van" it would be a segment only, right? it's still basically made for the Asian market.  https://en.wikipedia.org/wiki/Mazda_Premacy

or not " In February 2016, Mazda Motor announced that development and production of minivans could end within the year. Sales of the Premacy, the MPV (Mazda and Biante would end by 2017 "

[A Horse With No Name]

10 hours ago, loki said:

i don't doubt that... basically. but they redesigned ..basically everything else...not saying 1 more is insignificant...but for a "small van" it would be a segment only, right? it's still basically made for the Asian market.  https://en.wikipedia.org/wiki/Mazda_Premacy

or not " In February 2016, Mazda Motor announced that development and production of minivans could end within the year. Sales of the Premacy, the MPV (Mazda and Biante would end by 2017 "

Personally I think they would do better pushing small crossovers.

[frogger]

They sell a CX4 and are coming out with a CX8 in other markets, lets see if either eventually makes it to North America in some form.

 

 

[A Horse With No Name]

9 minutes ago, frogger said:

They sell a CX4 and are coming out with a CX8 in other markets, lets see if either eventually makes it to North America in some form.

 

 

I think that product would help them quite a bit, actually.