April 2017: Toyota Motor North America

[William Maley]

Toyota Motor North America Reports April 2017 Sales

• TMNA and Toyota division set April sales record in light trucks
• Toyota division SUVs up nearly 9 percent
• Lexus NX sees new best-ever April

PLANO, Texas, May 2, 2017 /PRNewswire/ -- Toyota Motor North America (TMNA) Inc., today reported its U.S. April 2017 sales of 201,926 units, a decrease of 4.4 percent from April 2016 on a volume basis. With one less selling day in April 2017 compared to April 2016, sales were down 0.7 percent on a daily selling rate (DSR) basis. 

Toyota division posted April 2017 sales of 179,810 units, down 3.5 percent on a volume basis, but up 0.3 percent on a DSR basis.   

"The industry's appetite for SUV and light truck sales remains strong," said Jack Hollis, group vice president and general manager of Toyota division. "Toyota continues to progress in aligning our mix with the industry, as seen by the exemplary month for our SUVs with Highlander, RAV4 and 4Runner all scoring an April best ever. Also, during the month we launched the C-HR subcompact SUV crossover, and we're already hearing positive feedback on its performance and style."

Lexus posted sales of 22,116 units, down 11.1 percent on a volume, and down 7.7 percent on a DSR basis. 

"Thanks to continued consumer interest in luxury utility vehicles and a healthy inventory, NX achieved its best April yet," said Jeff Bracken, Lexus group vice president and general manager.  "Moving into May, we're excited to launch our stunning new flagship coupe, the LC 500 and LC 500h."

April 2017 Highlights:

• Camry posts sales of 31,428 units
• TMNA and Toyota divisions all post new April record for light truck sales
• RAV4 sales rise 5.3 percent on a volume basis, up 9.4 percent on a DSR basis; a best-ever April
• Highlander up 19.6 on a volume basis, up 24.2 on a DSR basis; a best-ever April
• 4Runner up nearly 3 percent on volume; posts best-ever April
• C-HR launched in April
• NX sets new best-ever April, volume up 13.2 percent, and up 17.6 on a DSR basis

*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume

TOYOTA  U.S. SALES SUMMARY
APRIL 2017
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2017	2016	DSR %	VOL %	2017	2016	DSR %	VOL %
TOTAL TOYOTA	201,926	211,126	-0.7	-4.4	734,537	780,206	-4.9	-5.9
TOTAL TOYOTA DIV	179,810	186,244	0.3	-3.5	650,576	681,103	-3.5	-4.5
TOTAL LEXUS	22,116	24,882	-7.7	-11.1	83,961	99,103	-14.4	-15.3
YARIS IA (INCL SCI IA)	3,479	3,023	19.5	15.1	12,314	10,432	19.2	18
YARIS LIFTBACK	1,522	1365	15.8	11.5	5,286	4,048	31.9	30.6
TOTAL YARIS	5,001	4,388	18.4	14	17,600	14,480	22.8	21.5
iQ	0	1	-100	-100	0	4	-100	-100
xD	0	1	-100	-100	0	8	-100	-100
xB	0	312	-100	-100	0	2,418	-100	-100
tC	14	1,077	-98.7	-98.7	156	3,838	-95.9	-95.9
COROLLA IM (INCL SCI IM)	1,968	1,542	32.5	27.6	7,317	5,768	28.1	26.9
COROLLA SEDAN	29,136	32,111	-5.8	-9.3	105,222	116,371	-8.7	-9.6
TOTAL COROLLA	31,104	33,653	-4	-7.6	112,539	122,139	-6.9	-7.9
86 (INCL FR-S)	639	684	-3	-6.6	2,421	2,414	1.3	0.3
MIRAI	106	41	168.5	158.5	417	138	205.2	202.2
AVALON	2,747	4,033	-29.3	-31.9	11,343	16,234	-29.4	-30.1
PRIUS	9,708	11,925	-15.5	-18.6	36,342	43,861	-16.3	-17.1
CAMRY	31,428	34,039	-4.1	-7.7	114,887	130,284	-10.9	-11.8
TOTAL TOYOTA DIV. CAR	80,747	90,154	-7	-10.4	295,705	335,818	-11.1	-11.9
CT	794	577	42.9	37.6	2,486	2,933	-14.4	-15.2
IS	2,154	2,654	-15.7	-18.8	7,858	11,472	-30.8	-31.5
RC	522	813	-33.3	-35.8	2,083	3,682	-42.9	-43.4
ES	3,400	4,442	-20.5	-23.5	12,906	17,460	-25.4	-26.1
GS	597	1,001	-38.1	-40.4	2,292	4,990	-53.6	-54.1
LS	294	397	-23.1	-25.9	1,238	1,637	-23.6	-24.4
LFA	0	0	0	0	0	5	-100	-100
TOTAL LEXUS CAR	7,761	9,884	-18.5	-21.5	28,863	42,179	-30.9	-31.6
TOTAL TOYOTA CAR	88,508	100,038	-8.1	-11.5	324,568	377,997	-13.3	-14.1
SIENNA	10,242	10,795	-1.5	-5.1	36,262	45,324	-19.2	-20
C-HR	550	0	0	0	550	0	0	0
RAV4	31,757	30,152	9.4	5.3	112,290	106,274	6.7	5.7
FJ CRUISER	0	3	-100	-100	2	4	-49.5	-50
VENZA	2	57	-96.4	-96.5	11	472	-97.6	-97.7
HIGHLANDER	17,981	15,037	24.2	19.6	64,623	53,710	21.5	20.3
4RUNNER	10,428	10,135	6.8	2.9	42,084	35,706	19	17.9
SEQUOIA	948	1,172	-16	-19.1	4,385	4,177	6	5
LAND CRUISER	237	374	-34.2	-36.6	1,033	1,142	-8.6	-9.5
TOTAL TOYOTA DIV. SUV	61,903	56,930	12.9	8.7	224,978	201,485	12.8	11.7
TACOMA	17,006	18,106	-2.5	-6.1	60,499	62,682	-2.5	-3.5
TUNDRA	9,912	10,259	0.3	-3.4	33,132	35,794	-6.5	-7.4
TOTAL TOYOTA DIV. PICKUP	26,918	28,365	-1.5	-5.1	93,631	98,476	-4	-4.9
TOTAL TOYOTA DIV. TRUCK	99,063	96,090	7.1	3.1	354,871	345,285	3.8	2.8
NX	4,320	3,815	17.6	13.2	16,417	15,190	9.1	8.1
RX	7,839	8,767	-7.1	-10.6	29,480	32,563	-8.6	-9.5
GX	1,792	1,974	-5.7	-9.2	7,306	7,193	2.6	1.6
LX	404	442	-5.1	-8.6	1,895	1,978	-3.2	-4.2
TOTAL LEXUS TRUCK	14,355	14,998	-0.6	-4.3	55,098	56,924	-2.2	-3.2
TOTAL TOYOTA TRUCK	113,418	111,088	6	2.1	409,969	402,209	2.9	1.9
Selling Days	26	27			101	102
DSR = Daily Selling Rate

[G. David Felt]

Ouch, Lexus is taking a major pounding.

[A Horse With No Name]

Toyota car down 14 percent is not a strong performance either.

Now, if you could just film the pounding Lexus is getting and market it as a Porn film, you could make a lot of money...just sayin....