Nissan News: Nissan Plans On Expanding Their NISMO Lineup

[William Maley]

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The past few years has seen Nissan expanding their lineup of NISMO performance models around the world. But that isn't enough as Nissan plans on expanding NISMO into more markets.

To that end, the company announced a new unit called the NISMO Cars Business Unit. This will be part of Autech Japan, Inc - a Nissan group company that convert vehicles for disabled drivers and tunes performance vehicles. Nissan hopes that the new unit combined with the efforts Nissan Motorsports International Co., Ltd. and other group companies can deliver more NISMO products in a shorter timeframe.

"As a Nissan sub-brand, NISMO further builds upon the core values of Nissan cars. With the combined expertise of Nissan group companies, NISMO road cars will make customers enjoy Nissan cars more than ever," said Takao Katagiri, president and CEO of both Autech Japan and Nissan Motorsports International.

Nissan doesn't make any mention of what models are under consideration for the NISMO treatment. Currently, Nissan sells NISMO versions of the 370Z, GT-R, Juke, and Sentra in the U.S.

Source: Nissan 
Press Release is on Page 2

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Nissan sets up new unit to boost NISMO road car business

• More high-performance models to be rolled out globally

YOKOHAMA, Japan – Nissan Motor Co., Ltd. has set up a new unit to expand its NISMO road car business by making a greater range of models available to customers in more markets.

The NISMO Cars Business Department is part of Autech Japan, Inc., a Nissan group company that makes converted vehicles. Using talent from Nissan, Autech, Nissan Motorsports International Co., Ltd. and other group companies, it will plan and develop more appealing products in a shorter time.

Nissan plans to expand the range of NISMO road cars to new segments, market them more globally and boost the lineup in existing markets, including Japan, North America, Europe and the Middle East. This will help increase sales of NISMO cars, which are now about 15,000 units a year.

Nissan introduced the NISMO brand to its mainstream model lineup in 2013 to bring customers more innovations and excitement. Featuring performance and styling developed through NISMO's motorsports activities, the cars offer a sporty driving experience combined with Nissan's quality, reliability and durability.

NISMO road cars introduced so far include the GT-R, 370Z, JUKE and Sentra in the U.S. – plus the Note and Patrol in markets outside the U.S.

"As a Nissan sub-brand, NISMO further builds upon the core values of Nissan cars," said Takao Katagiri, president and CEO of both Autech Japan and Nissan Motorsports International. "With the combined expertise of Nissan group companies, NISMO road cars will make customers enjoy Nissan cars more than ever."

The new business unit will also work with Nissan Motorsports International on marketing. This includes showing NISMO road cars at Nissan dealerships and showrooms and holding events and activities for NISMO car owners.

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[G. David Felt]

Have not been impressed with the whole NISMO thing since they destroyed the skyline and brought the fat pig of a so called version to the states. They lost their lean mojo that made them great.

Course could be the gov regulations for all the stupid nanny devices too.

[Robert Hall]

Maybe they will do NISMO versions of the NV vans.  

[smk4565]

Pathfinder NISMO with 328 hp!!!!!!!!!  It would be insane performance!!   

Related to that, how come the Infiniti QX70 has the Pathfinder's 3.5 liter V6 instead of Infiniti's 3.7 liter V6?  That just seems so lazy, if you pay Infiniti money, shouldn't you at least get the Infiniti 3.7 liter V6 that came out in 2008, it is 2017 after all.

[daves87rs]

IT better be fast, or don' t even waste my time.....

[A Horse With No Name]

8 hours ago, daves87rs said:

IT better be fast, or don' t even waste my time.....

You ought to consider a sport compact for your next car.  Your son is getting to be about that age...a Focus ST, GTI, WRX or the like would put you in really good with his friends.

[Frisky Dingo]

Who cares?? Nissan is but a shell of what they once were.

[A Horse With No Name]

2 minutes ago, Frisky Dingo said:

Who cares?? Nissan is but a shell of what they once were.

Very true....

[daves87rs]

15 hours ago, A Horse With No Name said:

You ought to consider a sport compact for your next car.  Your son is getting to be about that age...a Focus ST, GTI, WRX or the like would put you in really good with his friends.

Would love to, but the roads here would eat it alive! Already watched a buddy cause almost 3 grand in damage to his ST after a pothole.....

[A Horse With No Name]

6 hours ago, daves87rs said:

Would love to, but the roads here would eat it alive! Already watched a buddy cause almost 3 grand in damage to his ST after a pothole.....

Forgot where you lived, an armored all terrain vehicle then.

[daves87rs]

15 hours ago, A Horse With No Name said:

Forgot where you lived, an armored all terrain vehicle then.

Sad but true...

Still have to have something fun though....