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March 2017: Mitsubishi Motors North America, Inc.


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MITSUBISHI MOTORS SURPASSES 100,000 SALES IN FY16 WITH STRONG MARCH 2017 SALES

  • Mitsubishi exceeds 100,000 FY16 sales for the first time since 2007
  • Fourth consecutive fiscal year of sales growth
  • Outlander posts best March sales ever; Outlander March sales increase 96.4 percent over last year
  • Mirage G4 post its best sales month ever
  • Total March 2017 sales up 6.2 percent over March 2016

Mitsubishi Motors North America, Inc. (MMNA) reported March 2017 sales of 11,766 an increase of 6.2 percent over March 2016. With a strong final month, Mitsubishi's fiscal year 2016 sales closed with over 100,000 sales for the first time since 2007. Leading the way for the brand in March was the popular three-row CUV Outlander, which posted its best March sales month ever with 4,235, an increase of 96.4 percent over March 2016.

In just four years, Mitsubishi's volume growth has increased 75 percent and sales per dealer/per month have almost doubled in that same time period.

"Eclipsing 100,000 fiscal-year sales is a very important milestone for Mitsubishi and truly signals growth with our brand and the strengthening of our dealer body," said Don Swearingen, executive vice president and COO, Mitsubishi Motors North America, Inc. "And the future looks even brighter. Mitsubishi's solid CUV lineup of Outlander and Outlander Sport gets even stronger with the recently announced Eclipse Cross slated to hit dealerships in early 2018."

Total 2017 calendar-year sales are up 15.6 percent compared to last year at this time with 29,147 units sold.

 

March

YTD

 

2017

2016

2017

2016

i‐MiEV

3

1

4

8

Mirage

3324

4113

7470

6232

Lancer

1528

1934

5221

5454

Outlander Sport

2676

2874

6864

7698

Outlander

4235

2156

9588

5820

Total

11766

11078

29147

25212

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