March 2017: Audi of America

[William Maley]

Audi of America sets new March record as SUVs and sedans drive consumer demand

• Sales of Q5 rose 18 percent; Q3 sales up 21 percent
• A4 sedan increased 20 percent; A6 sales up 8 percent
• First-quarter sales up 9 percent over last year

HERNDON, Virginia, April 3, 2017 – Audi of America reported a March sales increase of 2 percent to 18,705 vehicles, as the Q5, Q3 and A4 led the volume gains.

March 2017 marked the 75th consecutive month of record sales for Audi of America. The previous March record was set last year with 18,392 vehicles sold. Through the first quarter of 2017, Audi sales have risen 9 percent to 45,647 vehicles.

SUV sales remained strong with the volume-leading Q5 posting sales of 4,382 vehicles, an increase of 18 percent for the month. Sales of the Q3 rose 21 percent over last year to 1,818 vehicles. The Q7 posted 2,660 sales for the month.

Consumer demand for Audi sedans bolstered March results. The A4 posted sales of 3,876 vehicles, a 20 percent increase for the month and a 25 percent increase year-to-date. A6 sales rose to 1,576 vehicles, an increase of 8 percent for the month and 10 percent year-to-date.

The A3 Sportback e-tron had its second-best sales month ever with 414 vehicles, an increase of 25 percent for the month and 32 percent year-to-date.

“We just kicked off our most significant product launch cadence in Audi of America history with the all-new A5 and Q5 models,” said Mark Del Rosso, chief operating officer, Audi of America. “The consumer interest and excitement that are building around these models indicate that our sales momentum will continue into the spring selling season.”

AUDI US SNAPSHOT	--MTD--			--YTD--
Model Line	Mar '17  Actual	Mar '16  Actual	Yr/Yr %  change	Mar '17 YTD  Actual	Mar '16 YTD  Actual	Yr/Yr %  change
A3	1,954	2,841	-31.2%	4,888	6,597	-25.9%
A3 e-tron	414	332	24.7%	1,201	907	32.4%
A4	3,876	3,226	20.1%	7,990	6,378	25.3%
A5	674	784	-14.0%	1,311	1,901	-31.0%
A6	1,576	1,453	8.5%	3,678	3,358	9.5%
A7	541	605	-10.6%	1,426	1,466	-2.7%
A8	288	422	-31.8%	793	985	-19.5%
allroad	186	177	5.1%	578	450	28.4%
Q5	4,382	3,728	17.5%	11,312	8,840	28.0%
Q7	2,660	3,004	-11.5%	7,548	6,993	7.9%
Q3	1,818	1,505	20.8%	4,102	3,395	20.8%
R8	69	7	885.7%	199	27	637.0%
TT	267	308	-13.3%	621	663	-6.3%
Total Audi Sales	18,705	18,392	1.7%	45,647	41,960	8.8%
Total CPO Sales	4,081	4,251	-4.0%	10,964	11,331	-3.2%

 

NOTES:

- A3 includes A3 Sedan, S3 Sedan and A3 Cabriolet, but does not include A3 Sportback e-tron.

- A4 includes A4 Sedan and S4 Sedan, but does not include A4 allroad.

- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.

- A6 includes A6 Sedan and S6 Sedan.

- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.

- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.

- Q5 includes Q5 and SQ5.

- R8 includes R8 Coupe and R8 Spyder.

- TT includes TT Coupe, TTS Coupe and TT Roadster.