March 2017: American Honda Motor Co.

[William Maley]

American Honda Nets New March Sales Records

Apr 3, 2017 - TORRANCE, Calif.

• American Honda trucks have best-ever March sales. rising 8.4 percent
• Honda Division trucks also set new March record with a 12.6 percent gain
• Honda CR-V sails past previous March best with a 23 percent increase
• Honda HR-V continues record pace, gaining 19.6 percent for the month
• Acura MDX sales rise 1.3 percent in March ahead of new Sport Hybrid model launch

American Honda Motor Co., Inc. today reported total March sales of 137,227 Honda and Acura vehicles, a decrease of 0.7 percent over March 2016. Honda Division was up 1.8 percent on sales of 125,531 units while Honda trucks set a new March record, gaining 12.6 percent on sales of 61,975. Acura Division sales were down 21.2 percent in March, on sales of 11,696 vehicles.

Honda
Led by trucks with a record month and bolstered by resilient car sales, Honda Division gained 1.8 percent in March. CR-V and HR-V continued their hot streaks, both blowing double-digit holes in their own March records while Ridgeline also made a notable contribution. On the passenger car side, Fit was up 6.1 percent while Civic topped 31,000 sales. Accord posted a strong March with 26,824 new buyers.   

• Honda trucks had best ever March sales, gaining 12.6 percent on sales of 61,975
• CR-V led truck gains with a March record of 32,872 vehicles, up 23 percent
• HR-V set a new March record, rising 19.6 percent on sales of 7,653
• Ridgeline sales surpassed 3,700 units in March
• With another strong month of nearly 32,000 in sales, Civic was easily the best-selling passenger car in America on a retail basis in the first quarter of 2017

"Many automakers are looking for signs of market stability as consumers continue to head towards trucks and SUVs," said Jeff Conrad, senior vice president and general manager of the Honda Division. "But cars are still a compelling choice for many, especially when you have the right formula. Civic is a great example."

Acura
Strong sales of Acura trucks in March continued to set the pace for the Acura brand, even as the company prepared to launch the MDX Sport Hybrid—the third and newest installment of the brand’s high-performance Sport Hybrid technology—along with the Acura NSX supercar and RLX Sport Hybrid model. The new MDX is the latest salvo in the evolving Acura lineup prioritizing performance through both powertrain and design. And on April 11, a refreshed and significantly enhanced 2018 TLX will be revealed in New York, bringing the Acura Precision Concept-inspired design language to the sedan lineup. 

• MDX sales totaled 4,141 units in March, up 1.3 percent over 2016

"With the Acura MDX already posting strong sales in the luxury SUV segment, the new MDX Sport Hybrid adds a new performance dimension to provide greater market visibility of our performance hybrid technology and greater purchase consideration for Acura products," said Jon Ikeda, vice president & general manager of the Acura division.

American Honda Vehicle Sales for March 2017
		Month-to-Date				Year-to-Date
		March 2017	March 2016	DSR** % Change	MoM % Change	March 2017	March 2016	DSR** % Change	YoY % Change
American Honda Total		137,227	138,221	-0.7%	-0.7%	365,293	357,703	2.1%	2.1%
Total Car Sales		67,342	73,768	-8.7%	-8.7%	173,606	190,100	-8.7%	-8.7%
Total Truck Sales		69,885	64,453	8.4%	8.4%	191,687	167,603	14.4%	14.4%
Honda Total Car Sales		63,556	68,314	-7.0%	-7.0%	163,800	176,393	-7.1%	-7.1%
Honda Total Truck Sales		61,975	55,055	12.6%	12.6%	169,731	143,435	18.3%	18.3%
Acura Total Car Sales		3,786	5,454	-30.6%	-30.6%	9,806	13,707	-28.5%	-28.5%
Acura Total Truck Sales		7,910	9,398	-15.8%	-15.8%	21,956	24,168	-9.2%	-9.2%
Total Domestic Car Sales		54,063	69,038	-21.7%	-21.7%	139,999	178,977	-21.8%	-21.8%
	Honda Division	50,387	63,716	-20.9%	-20.9%	130,486	165,603	-21.2%	-21.2%
	Acura Division	3,676	5,322	-30.9%	-30.9%	9,513	13,374	-28.9%	-28.9%
Total Domestic Truck Sales		69,885	64,453	8.4%	8.4%	191,687	167,603	14.4%	14.4%
	Honda Division	61,975	55,055	12.6%	12.6%	169,731	143,435	18.3%	18.3%
	Acura Division	7,910	9,398	-15.8%	-15.8%	21,956	24,168	-9.2%	-9.2%
Total Import Car Sales		13,279	4,730	180.7%	180.7%	33,607	11,123	202.1%	202.1%
	Honda Division	13,169	4,598	186.4%	186.4%	33,314	10,790	208.7%	208.7%
	Acura Division	110	132	-16.7%	-16.7%	293	333	-12.0%	-12.0%
Total Import Truck Sales		0	0	0.0%	0.0%	0	0	0.0%	0.0%
	Honda Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
	Acura Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
Honda Division Total		125,531	123,369	1.8%	1.8%	333,531	319,828	4.3%	4.3%
	* ACCORD	26,824	30,523	-12.1%	-12.1%	69,815	77,073	-9.4%	-9.4%
	* CIVIC	31,520	32,855	-4.1%	-4.1%	81,654	87,303	-6.5%	-6.5%
	CLARITY FCV	23	0	0.0%	0.0%	92	0	0.0%	0.0%
	CR-Z	129	163	-20.9%	-20.9%	336	483	-30.4%	-30.4%
	* FIT	5,060	4,771	6.1%	6.1%	11,902	11,513	3.4%	3.4%
	INSIGHT	0	2	-100.0%	-100.0%	1	21	-95.2%	-95.2%
	CROSSTOUR	0	110	-100.0%	-100.0%	3	566	-99.5%	-99.5%
	* CR-V	32,872	26,730	23.0%	23.0%	94,057	71,188	32.1%	32.1%
	HR-V	7,653	6,398	19.6%	19.6%	19,696	15,515	26.9%	26.9%
	ODYSSEY	7,727	11,224	-31.2%	-31.2%	21,027	27,439	-23.4%	-23.4%
	PILOT	9,945	10,593	-6.1%	-6.1%	25,224	28,726	-12.2%	-12.2%
	RIDGELINE	3,778	0	0.0%	0.0%	9,724	1	972,300.0%	972,300.0%
	*** Memo: Accord FHEV	1,843	51	3,513.7%	3,513.7%	5,421	190	2,753.2%	2,753.2%
	Memo: Civic Hybrid	15	166	-91.0%	-91.0%	39	470	-91.7%	-91.7%
Acura Division Total		11,696	14,852	-21.2%	-21.2%	31,762	37,875	-16.1%	-16.1%
	ILX	824	1,554	-47.0%	-47.0%	2,256	4,287	-47.4%	-47.4%
	NSX	37	0	0.0%	0.0%	133	0	0.0%	0.0%
	RLX	110	130	-15.4%	-15.4%	293	331	-11.5%	-11.5%
	TLX	2,815	3,768	-25.3%	-25.3%	7,124	9,087	-21.6%	-21.6%
	TSX	0	2	-100.0%	-100.0%	0	2	-100.0%	-100.0%
	MDX	4,141	4,088	1.3%	1.3%	10,956	11,956	-8.4%	-8.4%
	RDX	3,769	5,310	-29.0%	-29.0%	11,000	12,212	-9.9%	-9.9%
	*** Memo: RLX Hybrid	30	19	57.9%	57.9%	68	49	38.8%	38.8%
	Memo: TSX Wagon	0	0	0.0%	0.0%	0	0	0.0%	0.0%
Selling Days		27	27			75	75
**** Hybrid		2,054	401	412.2%	412.2%	5,998	1,213	394.5%	394.5%

 

 

*    Honda and Acura vehicles are made of domestic & global sourced parts

**   Daily Selling Rate

***  Memo line items are included in the respective model total

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX

 

[frogger]

I knew CUVs were hot but didn't realize the CRV is now well on its way to outselling the Accord and Civic.

Crazy growth since 2010

2016	357.335
2015	345.647
2014	335.019
2013	303.904
2012	281.652
2011	218.373
2010	203.714