February 2017: American Honda Motor Co.

[William Maley]

February Brings More Sales Records for American Honda

• American Honda continues record pace in February for total vehicle and truck sales
• Honda CR-V raises the bar again, breaking February record with a 26.3 percent jump
• Honda HR-V also nets a February record, gaining 28.6 percent
• Acura RDX has its best-ever February, rising 6.1 percent as it continues to pace division

TORRANCE, Calif., March 1, 2017 /PRNewswire/ -- American Honda Motor Co., Inc. today reported total February sales of 121,686 Honda and Acura vehicles, an increase of 2.3 percent over February 2016 and a new record for the month. American Honda trucks also set a February record, rising 12.2 percent on sales of 63,989. Total Honda Division sales as well as Honda truck sales also set new February marks, with total Honda Division sales gaining 4.3 percent on sales of 110,822 and trucks up 15.3 percent on sales of 56,419 units. Acura Division sales were down 14.9 percent, with 10,864 vehicles sold in February.

Honda
The Honda Division continued its record sales streak into the second month of the year, gaining 4.3 percent on sales of 110.882 units to set a new February benchmark. CR-V and HR-V repeated strong January performances, driving Honda trucks to a February record as well. The Fit also gained in February while Civic and Accord held their own in a market tilting toward trucks.

• Honda trucks set a new benchmark in February, gaining 15.3 percent on sales of 56,419.
• CR-V and HR-V drove truck sales, both setting new February marks; CR-V sales were up 26.3 percent on sales of 31,898, and HR-V up 28.6 percent with 6,354 units sold.
• Accord and Civic continue to swim against the tide, with sales cresting 23,000 and 27,000 units, respectively.

"The new CR-V is exceeding our own expectations with production and deliveries now fully up to speed," said Jeff Conrad, senior vice president and general manager of the Honda Division. "It's clearly hitting a sweet spot in the market and complemented by HR-V at the entry level."

Acura
Acura sales continued recent trends, with the RDX enjoying its best-ever February. NSX also remained steady, showing no signs of the winter doldrums that can affect ultra-performance cars. And after a strong first outing at Daytona in January, the NSX GT3 racecar goes to the legendary 12 Hours of Sebring in search of endurance racing glory later this month. 

• Acura's popular RDX set a new February record, gaining 6.1 percent on sales of 4,029 vehicles.
• Continuing a steady production and sales pace, 46 NSX supercars were sold in February.

	American Honda Vehicle Sales for February 2017
								Month-to-Date						Year-to-Date
								February 2017		February 2016	DSR** % Change		MoM % Change	February 2017		February 2016	DSR** % Change	YoY % Change
	American Honda Total							121,686		118,985	2.3%		2.3%	228,066		219,482	3.9%	3.9%
	Total Car Sales							57,697		61,950	-6.9%		-6.9%	106,264		116,332	-8.7%	-8.7%
	Total Truck Sales							63,989		57,035	12.2%		12.2%	121,802		103,150	18.1%	18.1%
	Honda Total Car Sales							54,403		57,267	-5.0%		-5.0%	100,244		108,079	-7.2%	-7.2%
	Honda Total Truck Sales							56,419		48,945	15.3%		15.3%	107,756		88,380	21.9%	21.9%
	Acura Total Car Sales							3,294		4,683	-29.7%		-29.7%	6,020		8,253	-27.1%	-27.1%
	Acura Total Truck Sales							7,570		8,090	-6.4%		-6.4%	14,046		14,770	-4.9%	-4.9%
	Total Domestic Car Sales							46,581		58,489	-20.4%		-20.4%	85,936		109,939	-21.8%	-21.8%
		Honda Division						43,390		53,909	-19.5%		-19.5%	80,099		101,887	-21.4%	-21.4%
		Acura Division						3,191		4,580	-30.3%		-30.3%	5,837		8,052	-27.5%	-27.5%
	Total Domestic Truck Sales							63,989		57,035	12.2%		12.2%	121,802		103,150	18.1%	18.1%
		Honda Division						56,419		48,945	15.3%		15.3%	107,756		88,380	21.9%	21.9%
		Acura Division						7,570		8,090	-6.4%		-6.4%	14,046		14,770	-4.9%	-4.9%
	Total Import Car Sales							11,116		3,461	221.2%		221.2%	20,328		6,393	218.0%	218.0%
		Honda Division						11,013		3,358	228.0%		228.0%	20,145		6,192	225.3%	225.3%
		Acura Division						103		103	0.0%		0.0%	183		201	-9.0%	-9.0%
	Total Import Truck Sales							0		0	0.0%		0.0%	0		0	0.0%	0.0%
		Honda Division						0		0	0.0%		0.0%	0		0	0.0%	0.0%
		Acura Division						0		0	0.0%		0.0%	0		0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total							110,822		106,212	4.3%		4.3%	208,000		196,459	5.9%	5.9%
		* ACCORD						23,455		25,785	-9.0%		-9.0%	42,991		46,550	-7.6%	-7.6%
		* CIVIC						27,039		27,707	-2.4%		-2.4%	50,134		54,448	-7.9%	-7.9%
		CLARITY FCV						27		0	0.0%		0.0%	69		0	0.0%	0.0%
		CR-Z						118		128	-7.8%		-7.8%	207		320	-35.3%	-35.3%
		* FIT						3,764		3,647	3.2%		3.2%	6,842		6,742	1.5%	1.5%
		INSIGHT						0		0	0.0%		0.0%	1		19	-94.7%	-94.7%
		CROSSTOUR						3		190	-98.4%		-98.4%	3		456	-99.3%	-99.3%
		* CR-V						31,898		25,250	26.3%		26.3%	61,185		44,458	37.6%	37.6%
		HR-V						6,354		4,940	28.6%		28.6%	12,043		9,117	32.1%	32.1%
		ODYSSEY						6,800		8,994	-24.4%		-24.4%	13,300		16,215	-18.0%	-18.0%
		PILOT						8,099		9,572	-15.4%		-15.4%	15,279		18,133	-15.7%	-15.7%
		RIDGELINE						3,265		-1	-326,600.0%		-326,600.0%	5,946		1	594,500.0%	594,500.0%
		***    Memo: Accord FHEV						1,867		68	2,645.6%		2,645.6%	3,578		139	2,474.1%	2,474.1%
		Memo: Civic Hybrid						8		143	-94.4%		-94.4%	24		304	-92.1%	-92.1%
	Acura Division Total							10,864		12,773	-14.9%		-14.9%	20,066		23,023	-12.8%	-12.8%
		ILX						739		1,500	-50.7%		-50.7%	1,432		2,733	-47.6%	-47.6%
		NSX						46		0	0.0%		0.0%	96		0	0.0%	0.0%
		RLX / RL						103		103	0.0%		0.0%	183		201	-9.0%	-9.0%
		TLX						2,406		3,080	-21.9%		-21.9%	4,309		5,319	-19.0%	-19.0%
		MDX						3,541		4,292	-17.5%		-17.5%	6,815		7,868	-13.4%	-13.4%
		RDX						4,029		3,798	6.1%		6.1%	7,231		6,902	4.8%	4.8%
		***   Memo: RLX Hybrid						27		12	125.0%		125.0%	38		30	26.7%	26.7%
	Selling Days							24		24				48		48
	**** Hybrid							2,066		351	488.6%		488.6%	3,944		812	385.7%	385.7%
	*    Honda and Acura vehicles are made of domestic & global sourced parts
	**   Daily Selling Rate
	***  Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX