February 2017: Mazda North American Operations

[William Maley]

Mazda Posts Sales Increase of 5.9 Percent in February

• Mazda MX-5 Miata Posts Best February Since 2006

IRVINE, Calif. (March 1, 2017) – Mazda North American Operations (MNAO) today reported February U.S. sales of 22,824 vehicles, representing an increase of 5.9 percent versus February of last year. With an equal amount of selling days in 2017 as in 2016, year-to-date sales through February are up 7.9 percent versus last year, with 44,522 vehicles sold.

Key February sales notes:

• The Mazda MX-5 posted its best February since 2006 with 1,108 vehicles sold. With much of the country posting above-average temperatures in the month of February, sales of the MX-5 grew, marking a year-over-year (YOY) increase of 46 percent. Sales totals for the MX-5 include both the MX-5 soft top and MX-5 RF.
• As the 2016.5 model year Mazda CX-5 completes its last few months on the showroom floor, sales of the vehicle line remain strong, with 7,836 vehicles sold in the month of February. This number represents an increase of 3.4 percent YOY. The all-new 2017 Mazda CX-5 will go on sale in late-March 2017.
• Sales of the Mazda CX-9 rose 368 percent YOY with 2,157 vehicles sold in the month of February.
• Total sales of Mazda‘s CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 14.6 percent YOY with 11,272 vehicles sold in the month of February. When making purchase decisions regarding crossover SUVs, Mazda customers continue to choose the AWD option, with 62 percent of CX-line vehicles sold in February being equipped with i-ACTIV All-Wheel Drive.

Mazda Motor de Mexico (MMdM) reported February sales of 3,786 vehicles, down 8.5 percent versus February of last year.

	Month-To-Date					Year-To-Date
	February	February	%	% MTD		February	February	%	% YTD
	2017	2016	Change	DSR		2017	2016	Change	DSR
Mazda3	6,846	7,275	(5.9)%	(5.9)%		13,469	14,826	(9.2)%	(9.2)%
Mazda5	-	60	(100.0)%	(100.0)%		3	130	(97.7)%	(97.7)%
Mazda6	3,598	3,617	(0.5)%	(0.5)%		6,898	6,189	11.5%	11.5%
MX-5 Miata	1,108	759	46.0%	46.0%		2,037	1,319	54.4%	54.4%
CX-3	1,279	1,793	(28.7)%	(28.7)%		2,463	3,169	(22.3)%	(22.3)%
CX-5	7,836	7,579	3.4%	3.4%		15,904	14,642	8.6%	8.6%
CX-9	2,157	461	367.9%	367.9%		3,748	973	285.2%	285.2%
Total Vehicles
CARS	11,552	11,711	(1.4)%	(1.4)%		22,407	22,464	(0.3)%	(0.3)%
TRUCKS	11,272	9,833	14.6%	14.6%		22,115	18,784	17.7%	17.7%
TOTAL	22,824	21,544	5.9%	5.9%		44,522	41,248	7.9%	7.9%
Selling Days	24	24				48	48