February 2017: Audi of America

[William Maley]

Audi of America sets new February record as SUVs and sedans drive consumer demand

March 01, 2017 | HERNDON, Virginia

• Demand for Audi SUVs rose 36 percent for the month
• A4 sedan increased 30 percent; A3 e-tron sales up 61 percent
• Sales of A7 rose 10 percent; A8 sales up 15 percent

Audi of America’s February sales increased 17 percent to 13,741 vehicles. Both SUVs and sedans performed well, with the Q5, Q7 SUVs and the A4 sedan leading the volume gains.

Audi achieved its best February sales in the U.S., marking the 74th straight monthly record. The previous February record was set last year with 11,718 vehicles sold. Through the first two months of 2017, Audi U.S. sales have risen 14 percent to 26,942 vehicles.

February sales were bolstered by demand for SUVs, which rose 36 percent over last February and 28 percent year-to-date. The Q5 was the volume leader with 3,294 vehicles sold, an increase of 36 percent. Sales of the Q7 rose 50 percent over last year to 2,477 vehicles. The Q3 posted 1,103 sales for the month, an increase of 12 percent.

“SUVs now make up 50 percent of our sales volume, so we are excited about the launch of the all-new Q5 this spring,” said Mark Del Rosso, chief operating officer, Audi of America. “We are optimistic that this new model will build on the success of its predecessor and attract new fans to the Audi brand.”

Sales of Audi sedan models remained strong in February, as they continued to counter an industry move away from sedans. A4 sales increased 30 percent to 2,377 vehicles. A6 sales rose 3 percent to 1,094 vehicles. The A7 recorded 471 deliveries in February, an increase of 10 percent from last year. The A8 posted 251 sales for the month, an increase of 15 percent.

A3 Sportback e-tron sales rose 61 percent to 400 vehicles, the second-best sales month for the plug-in hybrid. The A4 allroad posted a sales increase of 37 percent for the month with 170 deliveries.

AUDI US SNAPSHOT	--MTD--			--YTD--
Model Line	Feb '17 Actual	Feb '16 Actual	Yr/Yr % change	Feb '17 YTD  Actual	Feb '16 YTD Actual	Yr/Yr % change
A3	1,515	1,935	-21.7%	2,934	3,756	-21.9%
A3 e-tron	400	248	61.3%	787	575	36.9%
A4	2,377	1,827	30.1%	4,114	3,152	30.5%
A5	333	602	-44.7%	637	1,117	-43.0%
A6	1,094	1,064	2.8%	2,102	1,905	10.3%
A7	471	429	9.8%	885	861	2.8%
A8	251	218	15.1%	505	563	-10.3%
allroad	170	124	37.1%	392	273	43.6%
Q5	3,294	2,421	36.1%	6,930	5,112	35.6%
Q7	2,477	1,653	49.8%	4,888	3,989	22.5%
Q3	1,103	988	11.6%	2,284	1,890	20.8%
R8	65	9	622.2%	130	20	550.0%
TT	191	200	-4.5%	354	355	-0.3%
Total Audi Sales	13,741	11,718	17.3%	26,942	23,568	14.3%
Total CPO Sales	3,476	3,713	-6.4%	6,883	7,080	-2.8%