January 2017: American Honda Co.

[William Maley]

American Honda Continues Record Sales Pace in January

• American Honda sets new January records for total vehicle and total truck sales
• Honda Division also sets new January benchmark for total vehicle sales
• Honda trucks jump 30.2 percent for best-ever January
• Honda CR-V smashes previous January record as it gains 52 percent for month
• Acura trucks remain strong with RDX topping last year

TORRANCE, Calif., Feb. 1, 2017 /PRNewswire/ -- American Honda Motor Co., Inc. today reported total January sales of 106,380 Honda and Acura vehicles, an increase of 5.9 percent over January 2016 and a new record for the month. Total Honda Division sales as well as Honda truck sales also set new January records, with total Division sales rising 7.7 percent on sales of 97,178 and trucks up 30.2 percent on sales of 51,337 units. Acura Division sales totaled 9,202 vehicles in January, a decrease of 10.2 percent.

Honda
After posting a 3rd consecutive sales record in 2016, the Honda Division started 2017 with yet more monthly records, gaining 7.7 percent as cars and trucks continued to sell strongly. CR-V and HR-V led the way in January, pushing Honda trucks to another new record for the month.

• Honda Division sets new January mark, rising 7.7 percent on sales of 97,178 units.
• Honda trucks also set a new January record, jumping 30.2 percent on sales of 51,337.
• CR-V smashed its previous January best, gaining 52.5 percent on sales of 29,287 vehicles.
• HR-V sales also gained sharply, rising to 5,689 in January for a gain of 36.2 percent versus last year.
• Accord and Fit sales remained strong in January.

"Our conservative approach to growth was criticized when the industry was growing faster but it is clearly paying dividends now as industry sales are flattening," said Jeff Conrad, senior vice president and general manager of the Honda Division. "A steady cadence of products and disciplined sales tactics is the right approach for customers and dealers."

Acura
Acura brand sales remained fairly steady in January, with Acura light trucks demonstrating continued strength as RDX gained ground and MDX maintained a solid pace, even before dual sourcing of Acura's three-row luxury SUV begins this spring in Ohio, promising increased supply. 

• RDX sales were up 3.2 percent for the month, with 3,202 vehicles sold in January.
• NSX notched sales of 50 units for the month.

"In a month marked by major storms across the country, Acura maintained a steady pace with trucks leading the way," said Jon Ikeda, vice president and general manager of the Acura division. "And a strong showing of the Acura NSX GT3 in its debut at Daytona last weekend just adds to the momentum building around the Acura brand."

American Honda Vehicle Sales for January 2017
								Month-to-Date						Year-to-Date
								January 2017		January 2016	DSR** % Change		MoM % Change	January 2017		January 2016	DSR** % Change	YoY % Change
	American Honda Total							106,380		100,497	5.9%		5.9%	106,380		100,497	5.9%	5.9%
	Total Car Sales							48,567		54,382	-10.7%		-10.7%	48,567		54,382	-10.7%	-10.7%
	Total Truck Sales							57,813		46,115	25.4%		25.4%	57,813		46,115	25.4%	25.4%
	Honda						Total Car Sales	45,841		50,812	-9.8%		-9.8%	45,841		50,812	-9.8%	-9.8%
	Honda						Total Truck Sales	51,337		39,435	30.2%		30.2%	51,337		39,435	30.2%	30.2%
	Acura						Total Car Sales	2,726		3,570	-23.6%		-23.6%	2,726		3,570	-23.6%	-23.6%
	Acura						Total Truck Sales	6,476		6,680	-3.1%		-3.1%	6,476		6,680	-3.1%	-3.1%
	Total Domestic Car Sales							39,355		51,450	-23.5%		-23.5%	39,355		51,450	-23.5%	-23.5%
					Honda Division			36,709		47,978	-23.5%		-23.5%	36,709		47,978	-23.5%	-23.5%
					Acura Division			2,646		3,472	-23.8%		-23.8%	2,646		3,472	-23.8%	-23.8%
	Total Domestic Truck Sales							57,813		46,115	25.4%		25.4%	57,813		46,115	25.4%	25.4%
					Honda Division			51,337		39,435	30.2%		30.2%	51,337		39,435	30.2%	30.2%
					Acura Division			6,476		6,680	-3.1%		-3.1%	6,476		6,680	-3.1%	-3.1%
	Total Import Car Sales							9,212		2,932	214.2%		214.2%	9,212		2,932	214.2%	214.2%
					Honda Division			9,132		2,834	222.2%		222.2%	9,132		2,834	222.2%	222.2%
					Acura Division			80		98	-18.4%		-18.4%	80		98	-18.4%	-18.4%
	Total Import Truck Sales							0		0	0.0%		0.0%	0		0	0.0%	0.0%
					Honda Division			0		0	0.0%		0.0%	0		0	0.0%	0.0%
					Acura Division			0		0	0.0%		0.0%	0		0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total							97,178		90,247	7.7%		7.7%	97,178		90,247	7.7%	7.7%
			* ACCORD					19,536		20,765	-5.9%		-5.9%	19,536		20,765	-5.9%	-5.9%
			* CIVIC					23,095		26,741	-13.6%		-13.6%	23,095		26,741	-13.6%	-13.6%
			CLARITY FCV					42		0	0.0%		0.0%	42		0	0.0%	0.0%
			CR-Z					89		192	-53.6%		-53.6%	89		192	-53.6%	-53.6%
			* FIT					3,078		3,095	-0.5%		-0.5%	3,078		3,095	-0.5%	-0.5%
			INSIGHT					1		19	-94.7%		-94.7%	1		19	-94.7%	-94.7%
			CROSSTOUR					0		266	-100.0%		-100.0%	0		266	-100.0%	-100.0%
			* CR-V					29,287		19,208	52.5%		52.5%	29,287		19,208	52.5%	52.5%
			HR-V					5,689		4,177	36.2%		36.2%	5,689		4,177	36.2%	36.2%
			ODYSSEY					6,500		7,221	-10.0%		-10.0%	6,500		7,221	-10.0%	-10.0%
			PILOT					7,180		8,561	-16.1%		-16.1%	7,180		8,561	-16.1%	-16.1%
			RIDGELINE					2,681		2	133,950.0%		133,950.0%	2,681		2	133,950.0%	133,950.0%
				***		Memo: Accord FHEV		1,711		71	2,309.9%		2,309.9%	1,711		71	2,309.9%	2,309.9%
						Memo: Civic Hybrid		16		161	-90.1%		-90.1%	16		161	-90.1%	-90.1%
	Acura Division Total							9,202		10,250	-10.2%		-10.2%	9,202		10,250	-10.2%	-10.2%
			ILX					693		1,233	-43.8%		-43.8%	693		1,233	-43.8%	-43.8%
			NSX					50		0	0.0%		0.0%	50		0	0.0%	0.0%
			RLX / RL					80		98	-18.4%		-18.4%	80		98	-18.4%	-18.4%
			TLX					1,903		2,239	-15.0%		-15.0%	1,903		2,239	-15.0%	-15.0%
			MDX					3,274		3,576	-8.4%		-8.4%	3,274		3,576	-8.4%	-8.4%
			RDX					3,202		3,104	3.2%		3.2%	3,202		3,104	3.2%	3.2%
				***		Memo: RLX Hybrid		11		18	-38.9%		-38.9%	11		18	-38.9%	-38.9%
	Selling Days							24		24				24		24
	**** Hybrid							1,878		461	307.4%		307.4%	1,878		461	307.4%	307.4%

	*    Honda and Acura vehicles are made of domestic & global sourced parts
	**   Daily Selling Rate
	***  Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX